SMP Group

New Year’s Eve isn’t just another date on the calendar—it’s a moment filled with potential for brands to connect with their audiences in meaningful ways. The December Mood of the Nation report reveals how people plan to celebrate—from staying in with family to hosting lively gatherings. These insights help us craft campaigns that resonate with real shopper behaviors, creating activations that drive results - so that you can sell more products. #MoodOfTheNation #NewYearsEve #SMPGroup #CustomerEngagement #RetailInnovation #InsightToExecution

New Year’s Eve spending habits reveal that most UK adults plan to spend £50 or less on food and drink for the celebration. With affordability being a priority, there’s a huge opportunity for retailers to provide low-cost items like party decorations and shareable snacks that create memorable in-home celebrations. Get the full insights and actionable strategies from the December Mood of the Nation report. Download and sign up today to stay ahead of consumer trends. You can find the link in the comments. #MoodOfTheNation #NewYearsEve #RetailInsights #CustomerEngagement #SMPGroup #RetailSuccess

This Christmas, we’re taking a moment to celebrate the creativity, collaboration, and success that defined 2024. At SMP, our mission has always been to bring brands and shoppers closer together through impactful activations. This festive season, we’re proud to reflect on the partnerships and projects that made this year truly special. Wishing you a Merry Christmas and a successful holiday season. Here’s to making 2025 even brighter! Contact us at info@smpgroup.co.uk | Visit our website. #MerryChristmas #SMPGroup #FestiveCampaigns #RetailSuccess #SeasonalActivations

Where do shoppers turn for their Christmas food? According to the latest Mood of the Nation report by Spark Emotions, 67% prefer in-store shopping, while 22% opt for online convenience. These insights aren’t just numbers—they guide how we design activations that resonate with real customer behaviours. At SMP Group, we take these insights and turn them into meaningful campaigns that drive engagement—whether it’s a standout in-store display or a seamless digital touchpoint. Want to uncover more insights for your brand? Download the latest Mood of the Nation report today—link in the comments. #MoodOfTheNation #SMPGroup #RetailActivation #ShopperInsights #ChristmasShopping

How do shoppers think during the busiest shopping season of the year? At Spark, the insight-driven arm of SMP Group, we use advanced tools and methodologies to uncover actionable insights. From understanding the psychology behind Christmas shopping to creating data-driven campaigns, we help brands connect with their customers. We help brands and retailers turn insights into impactful activations that deliver results. Contact us today: info@smpgroup.co.uk | Visit our website #SparkBySMP #ShopperInsights #ChristmasShopping #RetailInnovation #3in1Agency

With 93% of adults celebrating Christmas and 41% starting their shopping as early as mid-November, the festive season is already in full swing. At SMP, we use insights like these to create tailored in-store activations that engage early shoppers and drive sales throughout the season. Want to uncover more insights for your brand? Download the latest Mood of the Nation report today—link in the comments. #MoodOfTheNation #SMPGroup #RetailInsights #ChristmasShopping #CustomerEngagement

Our 3-in-1 agency approach delivers multi-award-winning retail activations that drive results. From crafting the perfect shopper journey with optimized messaging to precision 3D prototyping and flawless in-store execution, we bring ideas to life. Powered by our 24/7 Central London printing facility and nationwide distribution network, we ensures seamless installations at scale. Ready to elevate your in-store activations? Let’s create something extraordinary. Get in touch today. Contact Information: info@smpgroup.co.uk #SMPGroup #RetailActivations #3in1Agency #SeamlessExecution

Creating festive magic in stores nationwide 🎄 This year we worked with Tesco to deliver retail activations that not only connected with shoppers this holiday season, but also helped their team members to feel more festive and engaged! From eye-catching displays to seamless execution, our activations brought the festive feeling to life, watch the full video to take a look through! Let’s work together to make your next campaign a success. Contact us at info@smpgroup.co.uk #SellMoreProducts #RetailActivation #Tesco #FestiveShopping #SMPGroup #CustomerEngagement

The most wonderful time of the year is fast approaching! Here's an example of some of the festive cheer we've been helping Marks & Spencer to spread in their Head Office.  If you want to create fabulous festive creations for your 2025 campaigns, get in touch and we'll add you to the 'nice' list!

Financial confidence in the UK has reached a two-year high, presenting brands with a unique opportunity to connect with optimistic shoppers. So how can this be applied to create targeted in-store activations and FSDUs that resonate with this cheerful, festive consumer sentiment? Swipe left to see how. Download the December Mood of the Nation report today and uncover actionable insights for your next campaign—link in the comments. #MoodOfTheNation #SMPGroup #RetailInsights #CustomerEngagement #InsightToExecution