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Commerce isn’t just in-store or online—it’s everywhere on demand. In this video, our experts explore how #ConsumerProduct brands can set aside existing channel communication and recognize the multi-layered, multi-stop process that shopping has become. Watch now and learn how brands can create unique engagement opportunities and knit them together to create a cohesive and connected shopper experience that delivers what consumers want. #ConnectedCommerce #FutureOfRetail #UnlockingChannelGrowth

Commerce isn’t just in-store or online—it’s everywhere on demand. In this video, our experts explore how #ConsumerProduct brands can set aside existing channel communication and recognize the multi-layered, multi-stop process that shopping has become. Watch now and learn how brands can create unique engagement opportunities and knit them together to create a cohesive and connected shopper experience that delivers what consumers want.

🛍️ Top consumer trends shaping shopping behavior this year include value-driven spending, enhanced in-store experiences, and the rise of engaging pop-up shops. This offers a golden opportunity to connect with consumers in new and exciting ways. https://bit.ly/3wAdQCJ Via EMARKETER #consumertrends

🔍 3 Key Consumer Trends Shaping 2024 Shopping Behavior Retailers, take note! Despite inflation, consumer spending trends reveal crucial opportunities: Value Pursuit: Shoppers are trading down and seeking affordable luxuries like beauty products. Retailers should emphasize value and enhance loyalty programs. Expanding In-Store Purpose: Stores are evolving into experiential spaces. Tailor in-store experiences to attract and engage diverse audiences. Pop-Up Popularity: Seasonal pop-ups boost brand exposure and mall foot traffic. Use these to gather consumer insights and create engaging experiences. 📈 Full Article: 3 Key Consumer Trends: https://lnkd.in/e_-59FdC #retailtrends #consumerbehavior #ecommerce #retailstrategy #shoppingtrends

Holiday shoppers are balancing price-consciousness and brand loyalty, with 85% prioritizing price while still valuing quality and trusted brands. Loyalty programs, influencing 13% of shoppers, build lasting connections and drive repeat visits. Retailers like Aldi, Ross, and TJ Maxx have gained significant traction by combining competitive pricing with quality, capturing up to 34% of this audience. In-store shopping remains important for 25% of shoppers who value the tactile experience, immediate price comparisons, and in-store promotions. Many also adopt a hybrid approach, using digital tools like mobile price comparisons to maximize value while still enjoying physical retail. For brands, the takeaway is clear: focus on delivering real value through competitive pricing, quality, and loyalty programs while meeting shoppers across multiple channels. A thoughtful, hybrid strategy is key to resonating with today’s value-driven, tech-savvy consumers. #HolidayShopping #ConsumerInsights #RetailStrategy #PriceConsciousShoppers #BrandLoyalty #LoyaltyPrograms #RetailTrends #DigitalShopping #HybridShopping #InStoreExperience #Ecommerce #MarketingInsights #CustomerExperience

Shoppers want more innovation from their retail experiences. And marketers can deliver on this shopper preference by keeping a sharp focus on consumer engagement. Learn more about VML’s Future Shopper Report, our biggest report yet that explores the evolving shopper landscape globally and new opportunities for brands to drive long-term success 👉 https://lnkd.in/e-JzcnKE #TheFutureShopper #VML

FANCY A CUP OF COFFEE?!☕️ Join me and the amazing team, next week in Barcelona at #shoptalk 🇪🇸 Meet us to discuss the different strategies to elevate your brand's engagement and loyalty with the right omnichannel personalization planning… Read more in our just published blog by our top expert Ran Dotan DANIEL DUCROCQ Sarah Duchazeaubeneix Mel Maritz Hanan Cohen Edgar Caamano Ruiz #niqretail

Holiday shopping isn’t just about products—it’s about winning hearts and minds in split seconds. Every scroll, click, and purchase is a reaction to psychological triggers most brands miss. To truly make an impact, CPG companies must go beyond discounts and leverage human behavior—from scarcity to impulse buying and behavioral nudges. This slide deck reveals the unseen forces driving holiday decisions and how to turn them into lasting brand loyalty. #CPG #HolidayStrategy #ConsumerPsychology #ImpulseBuying #SeasonalSales

☕ How do you like your coffee? Personalization is the key to grabbing consumers’ attention and driving engagement across all retail sectors. With over a quarter of consumers saying they feel better off financially than a year ago, there's a prime opportunity for brands to cater to the their personal wants and needs. Read further for actionable insights and data-driven strategies to elevate your brand's engagement and loyalty>> https://lnkd.in/gfcmakNm #Personalization #RetailMedia #ECommerce #DataInsights

Wondering what’s making holiday shoppers jingle with excitement this season? 🛍️ As holiday shopping heats up, our latest insights unwrap key trends driving the most engagement, including: 🎟️ 17% of views highlight shoppers flocking to festive markets & events. 💰 9% focus on finding the best retailer offers & money-saving tips. 🎁 7% explore unique gift ideas & DIY projects. Download our report to gift your holiday strategy the boost it needs: https://hubs.li/Q02XStwS0 #HolidayShopping #HolidaySeasonMarketing #AdTech #ContextualAdvertising