African Retail’s Post

There is a trend easily visible everywhere we look - the CPG volume decline across categories, from grocery to personal care and household products. This is happening even though consumers increase their shopping frequency across most channels and categories, creating a confusing set of circumstances for CPG brands to navigate. The below article is a full analyses by McKinsey into the reasons of consumer behavior changes and its meaning for US CPG companies: ✔ increased frequency, fewer items ✔ shift from brick and mortar to online and value channels ✔ the effect of higher prices while also providing 5 strategies to combat volume decline. #consumerbehavior #CPG #revenuemanagement #channelmanagement https://lnkd.in/ed8aiMPn

Consumers are shopping more frequently – but purchasing fewer items. And they’re shifting further towards online and value channels, and away from traditional brick and mortar stores.   It’s a challenging environment for consumer goods brands. But by focusing on five areas – portfolio, channel, pricing, brand loyalty, and supply chain –CPGs can drive growth despite this.   For a deep dive into our recent research on consumer behaviors, do give this article a read.   #CPG #Growth #Retail #ConsumerGoods

Imagine this scenario: A shopper walks into a store looking for their favorite product, only to find it’s out of stock. What happens next? 🤔 Do they switch to another product, abandon the category, or leave the store altogether? At Shopper Intelligence, we call this the “Switch Walk Away” metric. It’s a powerful tool for understanding shopper behavior, offering actionable insights into how brand loyalty, product availability, and assortment strategies shape purchasing decisions. Key insights from Kroger shoppers: In categories with high brand loyalty, shoppers are more likely to walk away and purchase elsewhere if their first-choice product isn’t available. Here, availability is critical. Other categories show higher switching rates, where shoppers substitute their preferred product with a different brand. This creates opportunities to optimize brand placement and evaluate the true incrementality of individual SKUs. General merchandise tends to have higher walk-away rates, whereas categories like dairy and bakery often see shoppers more willing to switch or delay their purchase. Why this matters: 👉 High walk-away rates translate to lost sales—for both retailers and brands. Reducing out-of-stocks in these categories is essential for protecting revenue and maintaining shopper loyalty. High switching rates highlight opportunities for competitive positioning and provide clarity on which brands drive incremental value versus those that are easily replaced. When shoppers leave the store disappointed, everyone loses—retailers, brands, and the shopper. 🙁 But with insights like Switch Walk Away, you can: ➡️ Prioritize key brands ➡️ Reduce out-of-stocks ➡️ Improve shelf visibility By doing so, you’ll keep shoppers engaged and spending, benefiting everyone in the value chain. 🙂 Reach out to Jason Smith, U.S. Managing Director at Shopper Intelligence, to learn how this powerful insight can help you reduce out-of-stocks, optimize assortment, and retain shopper loyalty: https://lnkd.in/dJ3CiMiF #ShopperInsights #RetailStrategy #ConsumerBehavior #BrandLoyalty #RetailAnalytics #MarketResearch #CustomerExperience #RetailTrends #InventoryManagement #RetailMarketing #Kroger Kroger

Interesting post on Kroger in the US from our US Team. Often in Insights, Context is everything. Understanding how likely Shoppers are to Walk Away from a Category if they cannot find what they want is useful, but Understanding how that relates to the other Categories in the Store is Insightful and helps explain why that Category needs more focus on Availability and Breadth of Range than others. Ready to let us use Shopper Insights to help you create Shopper Stories for Joint Business Plans and Category Strategies that deliver Sales and drive Shopper Satisfaction ? Follow Shopper Intelligence Asia and get in touch - let's discuss how we can help you. #shopperinsights #jointbusinessplanning #categorystrategies #retail #shoppermarketing #shopperstory

For CPG brands, Q4 can be chaotic… to say the least. Our Holiday 2024 Retail Predictions unpacks key trends shaping consumer behavior, from the rise of Chinese shopping apps to AI-assisted gift-finding. Read our full report at https://lnkd.in/gSM_aMGy for a comprehensive analysis of evolving holiday buying trends and prepare for a successful Q4 2024. #cpg #retail #holidayshopping

Holiday Shopping Insights: What's on Consumers' Minds? . . . #HolidayShopping #ConsumerTrends #MarketResearch #MarketingInsights #HolidaySeason #ChristmasShopping #NewYearsShopping #ConsumerBehavior #EcommerceTrends #USMarket #CAMarket #RetailTrends #GlobalTrends #EuropeanMarket

In the realm of retail marketing, staying ahead requires keeping pace with the latest instore and online trends, the newest innovations and shopper engagement strategies. Our Retail Roundups provide precisely that advantage by offering a visual narrative without the reader needing to step inside a store! Find our latest report here: https://lnkd.in/ef5rBFaz Why not sign up to discover a wealth of retail insights and get them delivered to your inbox every month? #ShopperMarketing #RetailMarketing #FMCG #Retail #Report

Today’s shopper is more discerning than ever 🛍️ With over 60% cutting back on non-essentials, and 48% favouring a blend of online and in-store experiences, retailers need to level up to stay ahead of the game. 43% say price matching with online retailers would bring them back in-store. The key? 🔑 Create an experience that resonates with today’s smarter consumer - elevate the experience, or risk getting left behind. Want to "Know Your Shopper" better? Download our report today 👉https://lnkd.in/evdS4PZ2 #KnowYourShopper #ConsumerBehaviour #RetailTrends #FMCG #CPG

Right-Turn Bias In most countries, shoppers naturally turn right when they enter a store. Recognizing this, brands often place their most enticing displays and promotions to the right of the entrance, drawing people in and maximizing product visibility. Source : https://lnkd.in/dnsBiUBB

Right-Turn Bias In most countries, shoppers naturally turn right when they enter a store. Recognizing this, brands often place their most enticing displays and promotions to the right of the entrance, drawing people in and maximizing product visibility. Source : https://lnkd.in/dnsBiUBB