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Is there anywhere you don’t see retail media today? The rise of retail media networks is transforming the advertising landscape, with more surfaces becoming shoppable and brand awareness channels expanding. Major players like Amazon, Walmart, and Target are being challenged by non-traditional retailers like Chase Bank and United Airlines entering the space. Advertisers are expected to spend over $54 billion on retail media this year, signaling a shift towards more sophisticated media buys and a focus on brand marketing budgets. As retail media evolves beyond direct response channels, it presents exciting opportunities for brands to build awareness and drive transactions within the retail walled gardens. For more on this, check out this article from Digiday: https://bit.ly/3Y64Wbe #RetailMedia #DigitalRetail #Advertising #BrandAwareness #Ecommerce

Walmart builds wide lead among US retail media networks, report finds: 1. Walmart Dominates Impressions Walmart's retail media network is leading the pack. In Q1, Walmart generated 11 billion impressions. Target, the closest competitor, had fewer than 7 billion. Chewy, The Home Depot, and Kroger also made the top five. 2. Specialized Retailers on the Rise Niche players like Chewy and Sephora are growing. They each generated over 1 billion impressions in Q1. This shows the expanding scale of specialized retailers. 3. Onsite Media Success Walmart excels in onsite media impressions. They have monetized their owned properties better than others. Retail media networks are now pushing into offsite media. This move aims to tap into additional revenue streams. 4. The Future of Retail Media Retail media networks are evolving. They are exploring new ways to generate revenue. Walmart's success sets a benchmark for others. Specialized retailers are also making significant strides. The landscape is becoming more competitive and diverse. 5. Key Takeaways Walmart leads in retail media impressions. Specialized retailers are growing their presence. Onsite media is a strong revenue stream. Offsite media is the next frontier. Retail media networks are continuously evolving. #walmart #retailmedia #paidmedia

RETAIL MATTERS TO BRANDS. Successful retailers have spent years cultivating trusted relationships with shoppers. Building loyalty. Delivering value. Creating experiences. And that loyalty translates into shared opportunities for brands to inspire those shoppers. Thanks to ADWEEK's Kathryn Lundstrom for profiling Kroger Precision Marketing in this article. In 2024, you’ll see us continuing to expand our list of media partners and capabilities. We’re committed to being channel-agnostic to empower brands to reach shoppers wherever they are spending time. And we’re continuing to lead on new measurement capabilities to give brands a near real-time view into how their ad spending is impacting business outcomes like household penetration and incremental sales. The future of commerce is dependent on more meaningful experiences and messages. We’re proud to be on this list of retailers making it happen! #KrogerprecisionMarketing 84.51˚ #retailmedia #CPGmarketing

Hold on to your shopping carts, folks! Costco's about to get into the advertising game! 🛒 The warehouse giant known for its bulk buys and loyal members is building an ad business using all that juicy shopping data they've been collecting. 💰 Targeted ads with laser focus: Costco's shopper data is gold for advertisers looking to reach super-specific audiences. A sleeping giant wakes up: Costco has a massive, dedicated member base. This ad program could be a game-changer for revenue growth, not just for Costco, but for the entire retail media space. The test kitchen is open:  With a growth of 21.8%, retail media is growing faster than almost any other form of ad spend. - EMARKETER Costco is still figuring things out, but their entry is a sign that retail media is a force to be reckoned with. It'll be interesting to see how they navigate this new territory. Costco shoppers are famously brand loyal, and their spending habits are a goldmine of insights. Being an early player in this space could mean getting dibs on a whole new generation of super-targeted advertising. Ryan Barwick | Morning Brew Mark Williamson | Costco Wholesale  Mike Feldman | VaynerMedia #RetailMediaNetwork #AdTech #ProgrammaticAdvertising

It's Christmas 🎄 and in my final week a festive Monday Meme with a great Christmas Movie! I've seen it and I've read it time and time again..."Retail Media under fire as an owned & operated only channel"... ...do we still buy into this criticism? Sure, the UK vs the US has primarily been driven by In-Store Media and optimising E-Commerce properties but that makes sense. It is the strategic and intelligent ting to do. But... Consumer reach isn't capped to these channels, in-fact 1st Party data is the fuel for the next wave of signal to curate better targeted Marketing Up and down the funnel (and measurable across time!) Retail Media Networks have been on this journey longer than most think but I believe in 2025 we are going to see the impact of this more and more for CPG brands. There are so many great people and networks driving this across our industry looking forward to seeing them continue in 2025! SMG, Amazon Ads, Boots Media Group,Co-op Media Network, LS Eleven Media Services, Morrisons Media Group, Tesco Media and Insight Platform, Nectar360 & Ocado Ads #retailmedia #RMN #media #retail #christmas

Retail media fragmentation sucks. 93% of retail media advertisers agree with that statement according to Statista. The bigger you get as a brand, the more channels your products are in, and the more challenging it becomes to understand the attribution. Walmart has its own ad platform. Target has its own ad platform. Kroger has their own ad platform. If I'm trying to figure out the attribution, how do I know what was successful or not? You have to get a bit creative with how you show attribution. In some cases, you're just measuring a lift in sales. If spending more money = making more money, then you know you were successful. Another option is getting specific on a certain market and testing there only. For example, running a TV ad in the LA market and tracking orders in those stores only, combined with online sales. In this case, incremental precision is the key to showing results. But ultimately, consumers have so many options for where to buy that it's impossible to track every ad dollar at every level. #Advertising #Ecommerce #Attribution

🔍 Did you know that Flywheel has unique data that is not widely available for Criteo? Flywheel is able to provide benchmarks of Ad Spend % of Total Sales across your categories for all Criteo retailers. This can help you determine if you’re overspending or underspending vs competitors, and can share with leadership when you’re asking for more ad budget. US Criteo retailers include: Target, Albertsons, Shipt, Costco, ShopRite, Meijer, Freshop, CVS, Sam’s Club, BJ’s, Macy’s, ULTA Beauty, Lowe’s, BestBuy, Kohl’s, eBay, & more CA Criteo retailers include: Walmart, Costco, BestBuy, Lowe’s, Toys R Us, & more #criteo #target #flywheel #omnicom

A reminder to expand your horizons beyond digital platforms! While online advertising is crucial, let's not forget the immense potential in-store sales can still hold. #RetailStrategy #BusinessExpansion

Stop solely focusing on digital platforms. When it comes to advertising, many focus solely on digital platforms, but the revenue from in-store sales at major retailers is staggering. Think about giants like Walmart, Costco, Kroger, Home Depot, and Target—billions of dollars in revenue, comprising a significant portion of your target market. What's even more intriguing is the niche focus of some of these retailers. Take Home Depot, for instance, with $146 billion in revenue. It caters to a specific home improvement audience, offering immense value. As a brand, understanding where you can excel and expand is crucial. Don't overlook the opportunities presented by these retail giants—they could hold the key to unlocking your next level of growth. #RetailInsights #AdvertisingStrategy #ECommerceGrowth #SearchNurture

Did you know current laws prevent grocery retail media companies from advertising alcohol, but not distributors? It's the new prohibition. Being a distributor, Instacart's alcohol ad business tops the alcoholic beverages category, with the highest impression share for any consumer good - even above food - with 497M impressions between March '23 to July '24. Want to know if retail media is worth your ad budget? Our Retail Media Intelligence data offers: ✅ How your competitors invest in RMNs ✅ Understanding share of voice (SOV) across retail partners ✅ Uncovering offsite media mix in your category ✅ Tracking omnichannel campaigns across the digital spectrum. If you want visibility into how RMNs are interacting with your competition, we've got a tall glass of retail media data waiting for you. #advertising #digitaladvertising #mobile #GIGOPOST Chat with this post here:https://lnkd.in/gJK-Y59N