Jovi Lim’s Post

🌟 Are your holiday promotions truly hitting the mark? 🎄   The holiday shopping season is here, and while your campaigns may be making waves, are they delivering the results you need? Many promotions fall short—overspending, underperforming, or missing the mark with shoppers.   With Visualfabriq’s Trade Promotion Master, you can turn these challenges into opportunities. From precise forecasting to real-time adjustments, we empower you to craft promotions that resonate, drive revenue, and stay on budget.   Top CPG brands are already transforming their holiday strategies—ready to do the same and set the stage for a stellar 2025?   👉 Explore our blog post for actionable tips to tackle holiday promotion challenges and make next year’s campaigns unforgettable. 🔗 https://bit.ly/4gq7hnp   #HolidayPromotions #CPGInsights #RevenueGrowth #TradePromotion

Tips on how retailers can reduce stress during the festive season  ✨   Christmas is on our doorstep and, with consumers expecting an immersive experience that is both traditional and innovative, there’s a lot for retailers to get their heads around. So how does one sidestep the stress and launch into action like a boss? Read on, and you’ll see... Order your commodities on time: Whether it’s food and drinks stock, fabric shopping bags or gifting materials, make sure you beat the cut-off delivery dates. Get your branding and messaging sorted: Visibility is key, so use your marketing strategy to expedite sales with personalised packaging and merch. Tote bags, gift containers and Christmas wrapping accessories are all excellent options. Plan your retail displays: From informative signage to optimising your vertical space, customers should find in-store shopping a seamless process.  Step up your ecommerce options: Update your website, schedule countdown pop-ups and make sure you have plenty of excellent transit packaging to ensure safe deliveries.  Employ extra help: Leaving shoppers standing around unattended because you’re understaffed is unacceptable, so be prepared for the rush in advance.  With the above in mind, we’re here to help you with everything from printed fabric bags to beautiful packaging and display offerings, so that you’re all set for the best sales ever. Call our team today and let’s partner up! https://lnkd.in/efNpfr6E

 Maximizing Brand Impact During Festive Season The Indian festive season, stretching from August to December, is not just about celebrations—it's a critical time for brands to connect with consumers on a deeper level. With heightened emotions and spending, this period offers unparalleled opportunities for brand engagement and growth. Here’s how brands can stand out: Cultural Relevance: Craft campaigns that resonate with the spirit of the festival. Authenticity matters—align your messaging with the values and traditions that consumers hold dear. Omnichannel Presence: Ensure a seamless experience across online and offline channels. The festive shopper is everywhere, and your brand needs to be too. Personalization: Use data to create personalized offers and campaigns. Tailor your approach to different segments for maximum impact. Innovative Promotions: Go beyond discounts. Think bundled offers, limited-edition products, or collaborations that add value to the consumer. Sustainability: Consumers are increasingly valuing sustainability. Incorporate eco-friendly practices and social responsibility into your festive campaigns. Agility: Stay nimble and responsive. The festive season is dynamic—brands that engage in real-time and adapt quickly will gain a competitive edge. The festive season is a golden opportunity to build stronger connections and drive long-term brand loyalty. Let’s make the most of it! #BrandManagement #FestiveSeason #MarketingStrategy #ConsumerEngagement #IndiaMarketing

Consumers Predicted to Leave It Late but Spend Big This Christmas: As we enter the final stretch toward the festive season, one trend is becoming increasingly clear: consumers are planning to leave their Christmas shopping until the last minute—but they’re also ready to spend big. This year, a mix of economic uncertainty, changing shopping habits, and the resurgence of in-person experiences is shaping the way people approach their festive spending. As the holiday season unfolds, brands that adapt to the last-minute shopping trend while delivering exceptional value and emotional resonance will be well-positioned to capture the lion’s share of festive spending. This Christmas, the key to success lies in being agile, visible, and ready to deliver on consumer expectations—whether that means online, offline, or a perfectly blended combination of both. So, are you ready to help last-minute shoppers find the perfect gift and spend big on your brand? Brands need to create seamless integration between their online and offline presence. A dynamic digital OOH campaign can direct consumers to online stores or highlight physical locations with last-minute availability. To capture this unique moment reach out to me at nicola.ibberson@clearchannel.co.uk, we would love to see your brand out on the high streets! 🙂

With Halloween behind us, it’s the perfect time to shift gears toward festive season planning! Starting festive campaigns in November isn’t just about sales—it’s about creating a memorable, extended holiday experience for shoppers. Early Christmas promotions help build excitement, keep the festive spirit alive longer, and boost brand visibility during a season where consumer energy is high and ready to engage. We’ve worked with countless FMCG brands and retailers to amplify this energy, driving sales and engagement with strategic festive campaigns. Starting early, means you get extra time to maximise promotions, stand out from the Christmas clutter, and make the most of every shelf and online impression. Thinking of adding a festive boost to your campaigns? It’s never too late to get started! Reach out to us—we’d love to share case studies and tools to make your festive planning smooth and stress-free. Cheers to a season of well-planned, joyful promotions! 🥂 #seasonalpromotions #fmcg #christmascampaigns #retail #branding #strategy #digital

🐰🌷 Harnessing the Spirit of Easter for Retail Success As Easter approaches, savvy retailers are gearing up to capitalize on the holiday spirit and boost their sales. Here's a glimpse into how retailers leverage Easter to drive revenue and delight customers: 🥚 Egg-citing Promotions: Just like Easter egg hunts capture excitement, retailers offer irresistible promotions and discounts to entice shoppers. Whether it's limited-time offers, special bundles, or exclusive deals, Easter presents a prime opportunity to drive traffic and increase sales. 🌹 Spring into Seasonal Products: Easter marks the arrival of spring, and retailers tap into this seasonal shift by showcasing products that align with the theme of renewal and freshness. From colorful Easter decorations to spring-inspired fashion collections, retailers cater to the changing preferences of consumers during this time of year. 😀 Easter-Themed Marketing Campaigns: Retailers get creative with their marketing efforts, incorporating Easter-themed imagery, messaging, and storytelling to capture the hearts and minds of customers. Whether it's through social media campaigns, email newsletters, or in-store displays, retailers infuse Easter joy into their brand messaging to foster a sense of connection and engagement. 👨👩👧 Family-Friendly Events: Easter brings families together, and retailers seize the opportunity to create memorable experiences for shoppers of all ages. From Easter egg decorating workshops to bunny photo ops, retailers host fun-filled events that drive foot traffic, foster community engagement, and enhance brand loyalty. 🎁 Gifts Galore: Easter isn't just about chocolate eggs and fluffy bunnies; it's also a time for gift-giving. Retailers curate a diverse selection of Easter-themed gifts, from traditional baskets filled with treats to personalized keepsakes and beyond. By offering unique and thoughtful gift options, retailers cater to the diverse tastes and preferences of their customers. As Easter approaches, retailers are poised to capitalize on the festive spirit and drive sales through strategic promotions, seasonal products, engaging marketing campaigns, family-friendly events, and thoughtful gift offerings. By embracing the essence of Easter and delivering exceptional experiences, retailers can create lasting memories for their customers while maximizing their sales opportunities. #eastersales #retailsuccess #springIntosales #MiroMarketing #mirovu #mirodigital

🎅 Struggling to make your holiday promotions shine? 🎄 End-of-year campaigns are challenging—out-of-stocks, missed ROI, and the pressure to align with retailers can derail even the best strategies. Sound familiar? You’re not alone. With Visualfabriq’s Trade Promotion Master, you can tackle these challenges head-on. From precise forecasting to real-time tracking, we help leading CPG brands transform their promotions into real success stories. Ready to overcome the hurdles and make next year’s holidays your best yet? Dive into our blog for practical tips to master your next year's holiday promotions 👉https://bit.ly/4gq7hnp #HolidayChallenges #CPGLeaders #TradePromotionSolutions #RevenueGrowth 

Festive Spending Forecast 2024: Key Trends Shaping This Festive Season As the festive season approaches, understanding consumer trends is vital for brands. Festivals not only bring joy but also drive economic growth across industries like retail and travel. This year, technology is personalizing celebrations through virtual gifts and social media shopping, while direct-to-consumer brands leverage exclusive products to engage consumers. Expect a retail revival as shoppers flock for festive essentials, and eCommerce platforms prepare for record sales with enticing deals. Brands that embrace digital strategies and sustainability will be well-positioned to capture the festive spirit. Let’s celebrate a vibrant and prosperous season ahead! #FestiveSpending #ConsumerTrends #RetailInsights #eCommerce #2024Festivals

What habits should brands expect from consumers this festive period?🎁 Our Head of Retail Experience Strategy at VCCP, Stephen Renou, speaks to Creative Salon Worldwide. 💲Stephen explained that shoppers are not only expected to proceed with caution but some are also downtrading to cheaper gifts, setting spend limits and utilising credit. However, he suggests how this can be seen as an opportunity for brands, especially for more affordable gift categories like chocolate. 🍫 Renou uses our latest Cadbury campaigns, Secret Santa and Advent to show how brands can make the most of this year’s retail landscape. The campaigns tap into the “fundamental human truth” that is important at Christmas time: generosity, yet they also provide more affordable gifting for consumers who are feeling the pinch. 💜 By using “well-known gifting occasions like Secret Santa and Advent calendars” combined with “interactive, personalisable and digital-first assets”, consumers can not only connect with the brand both emotionally and digitally but also make the most of affordable and well-known gifting solutions. Read the full article here: https://lnkd.in/ep8xFAit

🎄Retailers are gearing up for the biggest golden quarter since 2021 According to a new report from Havas Media Network, two-thirds of Brits plan to spend the same or more this Christmas, with 8 million people ready to increase their holiday budgets. With festive confidence rising, young shoppers are leading the charge, and many Brits are set to start their Christmas shopping as early as October. Expect spending surges in food and drink, clothing, and health and beauty, while experience-based gifts are becoming more popular. Read more in Decision Marketing now. ⬇️ https://lnkd.in/ePchEffF #RetailTrends #GoldenQuarter #ChristmasShopping #FestiveSeason