GoWit Technology’s Post

John Lewis has unveiled a host of new retail media plans to help brands connect with shoppers on its website. The move means brands will be able to create and manage their own campaigns, including through banner adverts and sponsored product listings. The department store will provide users with a dashboard showing how their campaigns are performing, how shoppers are engaging, as well as how many sales are being made. The new measures will allow brands to quickly adapt to seasonal trends and sales peaks, and measure the impact of their initiatives down to the individual product level and search terms. All of the ads will be reviewed by John Lewis’ in-house team to ensure they are suitable for customers. The new measures have been delivered in partnership with advertising company Epsilon, which expanded its partnership with Kingfisher in December to launch a retail media offer with B&Q. John Lewis retail media business and proposition strategy Jemma Haley said: “While retailers have long been advertising on their own websites, we want to improve the experience, and make it even easier for customers to connect with the brands and products that meet their needs. “As part of this, we’re providing brands with more targeted and relevant ways to connect with customers. Our shoppers are unique in terms of the ways they research, browse and buy, and we need to be ready to meet them in the moments they are ready to purchase or engage with a brand.” #retailmedia #Johnlewis

🎉 This Festive Season is Your Brand’s Golden Opportunity! 🎉 ✨ Shoppers in high spirits, foot traffic surging, and your brand taking center stage. With Diginet’s exclusive Mall Advertising Campaigns, your business could be the one customers can’t resist this holiday season. Don’t let your competitors steal the spotlight! 💥 Did you know? 80% of shoppers make spontaneous purchases when exposed to in-mall promotions. 70% of consumers say they are more likely to visit a store after seeing mall ads. Festive seasons can spike sales by 30-50%, and malls are the hottest spots for shopping ⏳ Time is running out! The busiest shopping period is just around the corner. Secure your place in premium mall spaces NOW or risk missing out on the biggest sales surge of the year! 🚀 Your brand deserves to be in the spotlight—don’t get left behind! 👉🏻 Book your spot today and watch your sales soar - https://diginetworld.in #MallAdvertising #festiveseason #FestiveSeasonMarketing #RetailGrowth #Retail #dooh #outdooradvertising #LifestyleBrands #BrandVisibility #Salesgrowth

#CyberMonday Record Alert! The biggest #onlineshopping day of the year is here! 🛍️ Shoppers are expected to spend a record $13.2 billion today, marking a 6.1% increase from last year. As the spending on #holiday shopping intensifies each year, #brands have a huge opportunity to capture #consumer attention and drive more #sales than ever. 💡 The key to standing out among millions of brands and product options? Combining your product ads with a dynamic Sponsored Brand Video! Showcasing your product in action with quick auto-play videos in search results is going to be a game-changer in your #RetailMedia advertising strategy, especially on days like Cyber Monday. This powerful #ad format auto-plays when customers view it on the page, instantly grabbing attention and encouraging them to explore further! Ready to make your mark on your brand and products this #HolidaySeason? Discover how at 👉 https://gowit.com/ #CyberMonday2024 #HolidayShopping #RetailMedia #Ads #DigitalAds #advertising #shopping #sales #CyberMondaySales #ecommerce #brands #video

Right. That's why advertising in front of the products with stretch screens makes more sense. Then it's right in front of the product. They can act as an ESL (for price lookup) and information kiosk as well. Like eShelf.

'📢 John Lewis unveils retail media platform to connect shoppers with brands 🛍️💻. John Lewis has unveiled a host of new retail media plans to help brands connect with shoppers on its website. 🌐🎉 #JohnLewis #RetailMedia #OnlineShopping #BrandConnection' by Retail Gazette about John Lewis & Partners

This Friday's annual retail push comes 5 days later than last year, making for a shorter shopping season. Although sales are projected to grow, it's interesting that experiential gifts are poised to outpace traditional ones. Local holiday markets are also a trend, great news for small business and individual makers and crafters. Very interesting shifts! Read more here... #blackfriday #retail #holidayshopping #holidayretail #advertising #marketing #smallbusiness

Is Retail Media Delivering the Best ROI? Retail media is booming, with the number of digital screens in stores skyrocketing. There are success stories out there – I recently highlighted one such case involving Co-op. However, I can't help but question the efficiency of the current spend and its alignment with shopper behavior, and here's why: The other day, I observed a c. 2-minute digital reel in the BWS area of a Tesco store (you can watch it below). Here are my thoughts: 1. Right Brands, Wrong Place Most advertised brands were alcohol-related, fitting the store area. But NONE of them were on the shelves below the screen. This creates friction in the purchase process, making it less likely for shoppers to convert. In fact, the Baileys Colada Limited Edition wasn't available in-store, nor was there shelf space for it – so impossible for shoppers to convert 2. Decent Content, Poor Alignment with Shopper Behaviour: The creative and messaging were generally good (IMHO), including some clever use of  cognitive biases and clear CTAs in places. But, each brand took 20 seconds to convey its story – far too long for a typical shopper. In my 30 minutes of observation, no one watched a full 20-second video… let alone the full reel (granted, this is a very small slice of trading hours!) And here’s something I’ve always wondered about multi-brand reels…what if your target shopper isn’t walking past when your brand is featured? At least with good old fashioned cardboard… you have permanent presence for your campaign's duration; and, with a good design, can get your message across in the “much less than 20 seconds” you typically have to converse with a busy shopper. I’m assuming there must be some positive results - otherwise, this trend wouldn’t continue. But is in store digital retail media the best possible version of itself right now? And if not – who pays for the inefficiencies? What are your thoughts? Are we maximizing the potential of retail media, or is there room for improvement? Mike Anthony - I'm sure you will have some thoughts to share on this! #RetailMedia #ShopperMarketing #InStoreAdvertising #icshoppers

🛍Did you know that core retail sales during the 2023 holiday season hit a record high of $964.4 billion? With consumers constantly searching for the perfect gifts, cutting through the noise and engaging them is crucial. Here’s the secret sauce: Foursquare data shows a 20%+ uptick in traffic to specialty stores over the holidays. By analyzing these patterns, retailers can tailor their marketing strategies to consumer preferences. https://lnkd.in/eFEnWxve #holidayshopping #Foursquare #marketing

#Halloween, retail’s rising star, has come to bring immense opportunities to target #customers, drive sales, and build brand awareness! 🎃 According to National Retail Federation, with total Halloween spending in 2024 projected to hit $11.6 billion in the U.S. alone, Halloween has become a major revenue driver for retailers and #brands. Major retailers like Big Lots, The Home Depot, Lowe's Companies, Inc., and Party City have kicked off Halloween promotions as early as April, extending the #shopping season to capture demand early. 🛍️ What Are the Top Purchases? #Costumes and #decorations are each expected to reach $3.8 billion, while #candy follows close behind at $3.5 billion as the most popular purchase—a must-have for 95% of Halloween celebrants. 👀 Where Do Consumers Shop? Discount stores (37%) and online platforms (33%) are top choices, with Amazon as the preferred e-commerce platform. #Brands are capitalizing on the busy Halloween shopping season by offering exclusive onsite, offsite, and in-store Retail Media #ads to maximize visibility and customer engagement across channels. 💡 Retailers are transforming their spaces into unforgettable experiences with dynamic in-store Retail Media ads, from digital signage to aisle displays, creating memorable #shopping experiences that drive conversions. At GoWit, we’re here to help you make the most of this high-engagement season with Retail Media strategies that connect the right customer with the right ad! Maximize your impact during the spooky season with Omnichannel #RetailMedia Ads 👉 https://lnkd.in/dMz99SDv #halloween #halloween2024 #GoWit #spookyseason #trickortreat #ecommerce #onlineshopping #RetailMedia #marketinsights #shoppingseason #shoppers #advertising #advertisement #retail

Where do shoppers turn for their Christmas food? According to the latest Mood of the Nation report by Spark Emotions, 67% prefer in-store shopping, while 22% opt for online convenience. These insights aren’t just numbers—they guide how we design activations that resonate with real customer behaviours. At SMP Group, we take these insights and turn them into meaningful campaigns that drive engagement—whether it’s a standout in-store display or a seamless digital touchpoint. Want to uncover more insights for your brand? Download the latest Mood of the Nation report today—link in the comments. #MoodOfTheNation #SMPGroup #RetailActivation #ShopperInsights #ChristmasShopping