Vinayak Jhunjhunwala’s Post

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Co-Founder at Superjoin.ai - Create reports on Google Sheets 10X faster | HubSpot Expert

Dumbest strategic decision we took at StackIt! 🤦 We are airing our dirty laundry! 👇 We all know focus is key... don't we? Despite all this knowledge, we made a blunder. Last year, in a burst of misguided enthusiasm, Abhinav, Manan, and I decided to divide and conquer by pursuing three different GTM tracks simultaneously. The initial rush soon gave way to a sobering reality. 2 weeks passed with relentless effort but no tangible progress. We were executing but there was no success. We again huddled up, we again refined our approach, changed some things here and there, and then again did a bunch of activities. Again, nothing moved. It took a painful period of reflection, frustration, and intense debate, to confront the truth we had been avoiding: our focus was scattered. In our ambition to cover more ground, we had lost sight of the essential principle that underpins success - focus. We regrouped, we started focusing on just one track - RevOps. The shift was dramatic. Things started moving again. We started seeing momentum - cold emails got response, cold messages on Linkedin got replies, community interactions yielded results, new users started trickling in, and they started complaining. Things moved. Momentum was unlocked. Focus leads to clarity, clarity leads to momentum.

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Sujeet Kumar Mehta

flow of silence to words, apps and growth to that which is..., Founder of WhatsTool

9mo

How you defined the focus area ?

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