Crystal Hadaway’s Post

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Marketing Consultant, Advisor, and Coach

UPDATE: Scaling Fast in Stealth Mode The journey continues, and things are really heating up over here. Since my last post, we’ve tripled our paying customer base and officially rolled out our product to a select beta group. The feedback? Stellar. Not only are we saving them time, but we’re also making them look like absolute heroes to their teams. 🦸♀️🦸♂️ The word of mouth flywheel is already gaining momentum. Of course, it hasn’t been without its hiccups. We hit a minor fulfillment/launch snag (classic early-stage drama), but we resolved it quickly, and customers were incredibly understanding. Lesson learned, and the team rallied like pros. Speaking of the team, I’ve gotta say—this is the most junior team I’ve ever worked with, but their enthusiasm is off the charts. They’re hungry, eager to contribute, and stepping up in ways that keep surprising me. (Let’s just say, you won’t find this kind of energy on LinkedIn job boards.) 💸 By the numbers: - Funnel performance: 85% of cold outreach prospects have indicated interest, and 71% have converted to paying customers. I mean, are we even doing outbound if we’re not seeing those metrics? - Demand: We’re getting so much traction that we’re close to needing a waitlist for certain products so we don't grow too quickly. Scarcity = 🔑. - Deal size: Average deal size is 40% lower than expected, but with costs running well below projections, it’s not an issue for us. Before taking a cut for ourselves we're over 10x average profit margin across the industry. Efficiency FTW. Big things are happening, and we’re just getting started. This “scrappy little idea” is really shaping up and the team and I are learning a ton along the way. Oh, and if you were hoping for the big reveal—hang tight. For now, just know that it's gonna be suh-weet. #stealthmode #growthhacking #buildinginpublic #earlystage

Doug Miller 🚀

Fractional COO Driving Scale and Profitability 🚀 @MidstageInstitute | Putting AI in your Strategic Planning 🚀 Igniting Outcomes and Urgency | Experimenting, Executing, and Optimizing 🚀

2w

This is awesome. I am so excited for you. I want to do virtual coffee in the new year to walk on our treadmills together and catch up.

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Heather Nemelka

MBA | Helping Moms Return to the Workforce | Global Head of Stakeholder Relations | Board Director | WomenTech Global Conference Speaker | Former Amazon

2w

Congrats Crystal Hadaway!! When can we talk and catch up?!

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Sara Lobkovich, JD, NBC-HWC

OKR Expert | Strategy Facilitator | Career Wellbeing Specialist for neurodivergent joy & impact ✨ | Creator of No-BS OKRs™️ | OKR Master Coach | NBC-HWC | I 🧡 motorcycles @cw_moto 🏍️

2w

Way to build buzz, Crystal Hadaway ! I can’t wait to hear what you’re up to!

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Lefteris Grammatas

GTM, Omnichannel & Digital products

2w

That’s impressive!

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