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Fashion World's foray into gaming industry! The legendry fashion brand Tommy Hilfiger founded by its namesake designer Tommy Hilfiger popularised classic American cool apparel trend integrating East Coast Classics with a laidback West Coast twist. Moreover, the juxtaposition of gaming with fashion had opened up a plethora of opportunities for the fraternity using gaming console. This strategy was catching traction as a horde of fashion houses were incorporating video games into marketing and for brand identity. Arguably, games provided a grand pathway for fashion houses to popularise their new and admired products. Tommy Hilfiger with Joe Lamastra established Hilfiger Venture and collaborated with Tilting Point to launch 'FashionVerse', a free-to-play mobile game. FashionVerse initiated Generative AI to enhance 3D looks and elevate graphics along with diverse avatars. Would Tommy Hilfiger's alliance with gaming integrating the real and virtual world carve a global business niche? #Tommy Hilfiger; #Hilfiger Ventures; #Tilting point; #FashionVerse; #Lifestyle products; #Inclusivity; #Uniqueness and youthfulness; #Gaming with fashion; #Incorporating video games in marketing; #Brand identity; #Digital transformation; #Generative AI; #Enhanced 3D looks; #Diverse avatars; #Integration of real and virtual world

If you follow me, you know I am all 👀 on digital fashion with the foundation of 𝗦𝗘𝗟𝗙-𝗘𝗫𝗣𝗥𝗘𝗦𝗦𝗜𝗢𝗡 - as a mom to a 5th grade 👧🏻, personally and what this means for our digital selves as we move more and pre into a phygital routine. A few stats to consider: 👾The industry is projected to surpass $195 billion by 2032 👾 57% of people will purchase a phygital item once they have virtually tried it in (aka VTO, aka the new window shopping) 👾 1 in 5 players change their digital fit daily But also to feel good and feel confident. Like like Chappell Roan’s new ʜ-ᴏ-ᴛ-ᴛ-ᴏ-ɢ-ᴏ emote (Did you know this is only the 92nd one avail in the Roblox Marketplace? ) It's super fun, super cute and super easy for me to swipe, virtual try on and purchase 🎤🕳️ Design (look of my avatar) & Style (my current fit) notes: • #SOUNDON to hear: Chappell Road HOT TO GO! emote • Animated Cutsey Blush head • Preppy Half-Up Half-Down Sporty Buns (Brown) by blazaen • Black and White Urban Baggy Camo Cargos by BLUEBERRY • adidas Sambas by Roblox • Easter Pixel Bunny by DRESSX (Super cute, Natalia Modenova, Carine La Roche, Daria Shapovalova, Julien R., Dana Bilodedenko & team) • Tory Luxury Bag by M4C STUDIOS • Dotted Preppy Bolt Set Classic T-Shirt by lowk cool clothes Speaking of, I’m currently 🛠️ a way for phygital fashion to sync between IRL & URL and between generations with Hey U World - a new INCUBATOR project via Epic Playdate 👀👏👾

🎉✨ Exciting Changes in the Roblox Fashion Scene! ✨🎉 The aesthetic landscape of Roblox is evolving, and it's absolutely thrilling! 🌟 With games like Dress to Impress attracting around 100,000 concurrent users, we’re witnessing a shift toward a more fashion-forward style that resonates with the traditional fashion industry. In Dress to Impress, players race against the clock to create stunning outfits based on themed challenges. 🕒👗 The competitive edge and creativity fostered in this game are not just fun—they're paving the way for new monetization opportunities and unique aesthetics! 💰✨ While some may critique the graphics, the sheer number of players enjoying these fashion experiences speaks volumes. 📈💖 If millions are loving it, who are we to judge? On top of that, the rise of user-generated content (UGC) is transforming the platform! 🎨✨ Creators like Dioness and Jonathan Courtney are setting new standards with their innovative avatar designs and accessories, attracting fresh players and brands alike. 🌈💍 After speaking with fashion expert James Davis, it’s clear that a movement is brewing—one that merges fashion and gaming in exciting new ways! 🚀👠 The future of Roblox fashion is bright, and I can't wait to be part of this exhilarating journey! 💬👇 At Rocket Fuel Technologies, we specialize in crafting immersive brand experiences on Roblox & Fortnite, the leading platforms for virtual engagement. Our expertise can bring your vision to life and create unforgettable interactions for your audience. Let's collaborate to build something extraordinary together. Source: Morgan Evans

💥 American #fashion #brand Coach is venturing into #digital realms with its latest #initiative, partnering with popular #virtual platforms Roblox and Zepeto. This move marks a significant expansion into #immersive virtual experiences, aligning with Coach’s ongoing ‘Find Your Courage’ campaign, which encourages self-expression and identity exploration through #digital #fashion. 💡Under the creative direction of Briton Stuart Vevers, Coach is introducing its Spring 2024 collection in these #virtual spaces. The campaign centers on a virtual character named Imma, who explores five themed #digital worlds—Colorful World, Summer World, Floral World, and others. Each world features unique digital wearables and accessories inspired by Coach’s collection. 🤝 This collaboration represents Coach's first integration into Roblox’s Fashion Famous 2 and Fashion Klossette, and marks the debut of a #luxury #brand in these platforms. Users can style their avatars with Coach-themed items, participate in #fashion competitions, and engage in a scavenger hunt to win virtual Coach pieces. On Zepeto, Coach introduces an #exclusive video booth and a #virtual store where users can purchase limited-edition items with in-game currency. 🔥 Coach’s entry into these platforms is aimed at reaching Gen Z, a demographic that increasingly values #digital self-expression and avatar style. By embracing these #immersive experiences, Coach is enhancing accessibility and #interactivity in high-end #fashion. #FashionInnovation #FashionLandscape #TechFashion #FashionEvolution #Metaverse #CreativeStyle #LimitlessInnovation

Our latest activation brought the boldly experimental designs of Fashion brand SKNUPS and designer Benny Andallo into Roblox! SKNUPS sought a platform where users could freely express themselves through edgy, conceptual fashion in a way that people may not be comfortable with in IRL. By rendering one of Andallo's sculptural hats as a UGC item, we were able to introduce our community to these designs. Inside our Roblox store, users could unlock the UGC hat by viewing a video showcasing the physical version's artistic construction and my donning it on their avatar. The Results? 📹 1.6M+ video ad impressions within Roblox 🧢 28K+ users completed quests to claim the virtual hat SKNUPS praised FreshCut for empowering reach "to audiences who feel championed expressing themselves through digital worlds" beyond traditional fashion marketing channels. Our ability to drive "innovative discovery, dynamic engagement and data-driven insights" proved invaluable. For SKNUPS, it represented a breakthrough into frontier creative spaces. As they put it, FreshCut empowers them to reach "audiences who wouldn't feel comfortable wearing avant-garde hats IRL but feel championed expressing through digital worlds." At the end of the day, bringing cutting-edge aesthetics into Roblox via UGC holds crazy potential to inspire the next gen's style, with avatars being the lifeblood of Roblox.

Is digital self-expression important for the average Gen Z gamer? According to Roblox’s trend report, it’s much bigger than we think! In Q4 2023, Roblox surveyed over 1,500 Gen Z users in the US and UK as part of a research to identify behaviors as well as consumer needs in immersive spaces. Here’s some of their findings: ► 56% of Gen Z users believe that styling their avatar is MORE IMPORTANT than styling themselves in the physical world. ► 64% of Gen Z users between the ages 22-26 prioritize dressing up their avatar rather than dressing themselves. ► 84% of Gen Z users are likely to purchase from a brand in the physical world after trying them on virtually. Of that group, 50% are extremely likely. Bottom line, virtual goods will have a bigger say in how we shop in real life! For more insights on Roblox's latest fashion and accessory trends, read the full report: https://lnkd.in/ebVqJg3G

Virtual Runways: The Rise of Fashion in the Metaverse The digital realm is expanding rapidly, and the fashion industry is making a bold entrance into the metaverse—a collective virtual space where users interact in immersive digital environments. As technology… #Fashion #Metaverse #Runways #Virtual >>> Read more

The Future of Fashion - BNV's ME:ID Revolution [an update] 🚀 Following my visit to NFT Paris, my belief in Digital Fashion and its future has only grown stronger! A recent conversation with Brand New Vision (BNV)’s founder, Richard Hobbs, prompted me to revisit their platform to share the latest enhancements with you. 👗 BNV's ME:ID is transforming our digital identity and fashion landscape with its high-fidelity 3D styling and identity system, where fashion merges with the metaverse.  As a holder of BNV tokens and NFTs from different projects, I customized every aspect of my avatar — from AI-enhanced appearances to exclusive clothing from BNV's digital collection and dynamic poses. Let's rewind and understand why BNV is a game-changer.. ➡ Firstly, what is your Digital (avatar) Identity? Think about it, You're already embracing digital identities 🔑 when you sign in with "Google," linking effortlessly to your daily platforms. Now, imagine amplifying this 🔑 with a distinct avatar 🧚♀️, unlocking immersive experiences, and enriching your online interactions. From gaming, networking, shopping, to your presence and privacy, it's a novel ways to interact and express yourself. ➡ Next, digital wearables This isn't any different from IRL, #wearables empower us to showcase our unique identities and styles in the virtual world. They may also boost engagement and interaction, symbolise our achievements and the community we belong to. ➡ Back to ME:ID Remember all those NFTs and PFPs you've been collecting? A newfound sense of interoperability and utility, showcase it with pride! 💎👕 I'm displaying my World of Women #PFP and SYKY badge. It’s not unthinkable that (in the near future) it may unlock perks and benefits too. Earn Fa$h by wearing? why not? 💰Make $ #Styling and #CoCreating It's a Participant’s Economy, moving beyond the traditional financialization model. BNV will soon launch Fa$h. It will be the universal currency for digital fashion, identity, and style, bridging the digital and physical worlds seamlessly. Users on BNV's platform can earn Fa$h by styling avatars and participating in challenges, turning creative efforts into tangible rewards. What’s Next? The future of fashion is bright and unmistakably digital. Beyond earning Fa$h through contributions and styling, you can personalise your Digital Identity and expression in boundless ways (think emotes, dancing to your "song", Ai-enabled fabric generation), with many more hyper-scalable features on the horizon! I’m thrilled to be part of this journey and eagerly await how BNV will continue to redefine digital fashion's landscape. You can create your ME:ID on https://www.id.bnv.me #DigitalFashion #FashionTech #NFTs #DigitalIdentity #avatars #livvium Daniel Lin Justin Yeo Akina Ho Phoebe Kwok Yoyo Ng Regen Au Pinky, Nga Yin WONG #metarunway #futureoffashion #iCommerce #digitalassets AllStarsWomen AsiaPacific Chapter

Virtual Runways: The Rise of Fashion in the Metaverse The digital realm is expanding rapidly, and the fashion industry is making a bold entrance into the metaverse—a collective virtual space where users interact in immersive digital environments. As technology continues to advance, the concept of fashion in the metaverse is n... [...] #Fashion #Metaverse #Runways #Virtual Read more... https://lnkd.in/dM7XstRv

👀 From image to #3Dgarment with stunning quality - Meta Reality Labs has just introduced groundbreaking technology! At Wearify, we've tackled the Size & Fit issue plaguing online clothing purchases, causing a massive 72% of returns. After analyzing data from brands using traditional solutions like #AR or #2D try-ons, it became clear they fell short. Why? Because shoppers can't truly understand how garments will fit their unique body shapes; they only get a visual idea of the outfit. That's why we're excited to unveil our game-changing solution: #3Dfittingrooms, with personalized #3Davatars and special fit maps. But, we faced a #challenge🏔 – creating 3D assets for each garment is time-consuming.... until now! 👀 I was amazed by the quality of these results – I truly believed it would take years to achieve this level of sophistication. Now I'm confident that within a year, we'll see even better results for a wide range of production use cases. Can't wait to play with it and test it with Wearify's solution. They've promised to release the code and training data soon, so don't miss it.👇 https://lnkd.in/dGS3JWr4