James Purell’s Post

THE NEW ROBLOX AESTHETIC? The aesthetic is changing on the Roblox platform in the world of fashion. Not only fashion focussed experiences like Dress to Impress and Catalog Avatar Creator, but also with creators pushing away from the traditional blocky style avatars. Dress to Impress, the most popular fashion game at the time of speaking (100k CCU’s) has created a more fashion friendly visual in my opinion, or at least something that the traditional fashion industry would understand more. The game is simple you have a time limit and a theme and you set off quickly to put a look together, the best looks at the end of a catwalk are on a podium. The experience becomes more competitive in server levels and offers many moments to monetise for cooler or just different aesthetics. It is a styling game that actually works! Some will say the graphics still aren’t good enough but the user numbers would counter this argument, often is the case that we turn our nose up about how a game looks and thus it means its bad. The time for subjective opinions on fashion in video games surely is at its end. If millions of people daily are enjoying this type of fashion game isn’t it enough? The other side of the platform aesthetic that is changing is with creators and UGC content. Creators like Dioness creating avatar builds and bundles and Jonathan Courtney creating amazing jewellery/ accessories is setting a different tone and I’m totally here for it. It is creators like this that do something very different which will open the eyes to many new players and brands. After speaking at length with James Davis (an absolute expert in fashion and culture) its clearer than ever a movement in fashion and gaming is starting to build pace. I am excited to witness and be a part of it. Let me know your thoughts.

Roblox has become a new hub for fashion enthusiasts🩰🎧 It's a fashion market where teens come together to express themselves. For Roblox users, digital fashion is a simple concept. They just want to experiment with new looks and stay trendy. Sound familiar? Imagine this: Every day, millions of Roblox users update their avatars. In the first three quarters of 2023, there were 165 billion avatar updates—a 38% increase from last year. Users also purchased nearly 1.6 billion digital fashion items and accessories, marking a 15% increase from the previous year. That's massive! All this action happens at the Roblox Avatar Shops. Here, users can try on clothes, put together outfits with friends, and connect with others, all while shaping the game's fashion landscape. I spent a week exploring the Roblox Avatar Shop, and here's what I found: ➡ The Roblox Avatar Shop is all about browsing, trying on items, searching, and buying. ➡ It has inspired an army of UGC creators on social media to share styling tips, vlogs, memes, and dance challenges. ➡ The creator community thrives on competition, gaining recognition, and building followings through leaderboard features. ➡ Popular designs in the Avatar Shop reflect real-world trends like Y2K, Kawaii, Grunge, Preppy, and seasonal collections. ➡ Nearly half of GenZ Roblox users prefer shopping with friends rather than alone. ➡ Digital item prices range from 250-350 Robux ($3.4-$4.8) for basics, to over 700 Robux ($9.7) for special pieces. ➡ Many GenZ users are willing to spend $20 to $100 monthly on digital fashion for their avatars. Roblox is redefining fashion, starting with digital clothing. Soon, younger generations might prefer digital items over traditional ones. Those who embrace this shift early will be the trendsetters of tomorrow's fashion.🦄 #DigitalFashion #Web3 #Roblox #FashionInnovation

Is digital self-expression important for the average Gen Z gamer? According to Roblox’s trend report, it’s much bigger than we think! In Q4 2023, Roblox surveyed over 1,500 Gen Z users in the US and UK as part of a research to identify behaviors as well as consumer needs in immersive spaces. Here’s some of their findings: ► 56% of Gen Z users believe that styling their avatar is MORE IMPORTANT than styling themselves in the physical world. ► 64% of Gen Z users between the ages 22-26 prioritize dressing up their avatar rather than dressing themselves. ► 84% of Gen Z users are likely to purchase from a brand in the physical world after trying them on virtually. Of that group, 50% are extremely likely. Bottom line, virtual goods will have a bigger say in how we shop in real life! For more insights on Roblox's latest fashion and accessory trends, read the full report: https://lnkd.in/ebVqJg3G

Explore the dazzling fusion of fashion and game development Discover virtual runways AR try-ons and fashion design games today

Get the Look With Copper Shirt Download Roblox Fashion Guide Roblox is known for its vast array of customizable options, allowing players to express themselves through unique avatars and clothing items. One of the standout trends currently making waves is the Copper Shirt. If you're eager to stand out in the Roblox universe, then understanding how to get your hands on the copper shirt download Roblox is key. This article will guide you through everything you need to know about this trending item, ensuring that you not only acquire it but also make the most of it in your Roblox adventures. https://lnkd.in/ee9rrseW #copper_shirt_download_roblox #roblox_copper_shirt #downloadable_roblox_shirt #roblox_custom_clothing #copper_shirt_design #roblox_outfit_download #copper_clothing_roblox #custom_shirt_roblox #roblox_copper_gear #shirt_download_roblox

LoveShackFancy making waves! They've launched a pop-up shop on Roblox, blending fashion and virtual worlds. Here's some insight: Virtual Couture: Explore their digital pop-up for a unique fashion experience in the metaverse. #FashionMeetsRoblox 👗🕹️ Exclusive Virtual Styles: Dive into limited-edition virtual pieces, blending real-world aesthetics with Roblox creativity. #VirtualFashionFinds 🌐🛍️ Interactive Shopping: Experience the future of retail by engaging with the brand in a virtual space. #TechMeetsFashion 💻🛒 Discover the innovative fusion of fashion and gaming at LoveShackFancy's Roblox pop-up! 🚀 #FashionInMetaverse BTW, if anyone reading this is trying to launch or grow their brand in fashion, beauty, or luxury - please check us out and inbox us. We're a pretty big deal, and we love to build empires. Best, https://lnkd.in/e6CJJ8G3

If you follow me, you know I am all 👀 on digital fashion with the foundation of 𝗦𝗘𝗟𝗙-𝗘𝗫𝗣𝗥𝗘𝗦𝗦𝗜𝗢𝗡 - as a mom to a 5th grade 👧🏻, personally and what this means for our digital selves as we move more and pre into a phygital routine. A few stats to consider: 👾The industry is projected to surpass $195 billion by 2032 👾 57% of people will purchase a phygital item once they have virtually tried it in (aka VTO, aka the new window shopping) 👾 1 in 5 players change their digital fit daily But also to feel good and feel confident. Like like Chappell Roan’s new ʜ-ᴏ-ᴛ-ᴛ-ᴏ-ɢ-ᴏ emote (Did you know this is only the 92nd one avail in the Roblox Marketplace? ) It's super fun, super cute and super easy for me to swipe, virtual try on and purchase 🎤🕳️ Design (look of my avatar) & Style (my current fit) notes: • #SOUNDON to hear: Chappell Road HOT TO GO! emote • Animated Cutsey Blush head • Preppy Half-Up Half-Down Sporty Buns (Brown) by blazaen • Black and White Urban Baggy Camo Cargos by BLUEBERRY • adidas Sambas by Roblox • Easter Pixel Bunny by DRESSX (Super cute, Natalia Modenova, Carine La Roche, Daria Shapovalova, Julien R., Dana Bilodedenko & team) • Tory Luxury Bag by M4C STUDIOS • Dotted Preppy Bolt Set Classic T-Shirt by lowk cool clothes Speaking of, I’m currently 🛠️ a way for phygital fashion to sync between IRL & URL and between generations with Hey U World - a new INCUBATOR project via Epic Playdate 👀👏👾

Fashion Meets Gaming: Why "Dress to Impress" Is Capturing the Attention of Gen Z, Gen Alpha, and Brands 👗🎮 Ever heard of Dress to Impress? It’s not just a game; it’s a cultural phenomenon on Roblox, with 2M+ monthly players and 500M+ views on TikTok. 𝗦𝗼, 𝘄𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗗𝗿𝗲𝘀𝘀 𝘁𝗼 𝗜𝗺𝗽𝗿𝗲𝘀𝘀? Created by 17-year-old developer, Gigi, DTI allows players to style avatars, express creativity, and compete in fashion contests. Its rise has been meteoric: 👗 3.3B+ visits since 2023, with 300% YoY growth (now the most popular game on Roblox) 👗 TikTok hashtag #dresstoimpress has over 800k posts and endless fashion challenges 👗 Recent Charli XCX collab spiked 651k additional active users. 𝗪𝗵𝘆 𝗶𝘀 𝗶𝘁 𝗯𝗹𝗼𝘄𝗶𝗻𝗴 𝘂𝗽? DTI merges fashion and gaming, tapping into Gen Z and Gen Alpha's desire for self-expression. For most people, fashion is a pillar of self-expression. As you're growing up, fashion can often dictate your life and discovering your personal style is actually a goal. Finding the clothing that you feel comfortable in and the identity that you want to express to the outer world in how people perceive you is important (are you emo, colorful, sporty, etc). A game like DTI is fun ofc (good game mechanics), but it also allows people to play with their personal style and see what resonates. Sure it's fun to find outfits and race to put together a look in 60s, but once you start getting validation then it can influence how you think about yourself and might even push you to experiment with how you show up in the real world. Experimentation of identity allows you to figure out what is authentic to you and it's fun. Fashion has long been an entry point for gaming, and specifically a gateway for girls entering the gaming world. Research shows that 65% of female players say they’re more likely to try a game with customization options, proving fashion's role as a creative driver in digital spaces. 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗿𝗲? Games like DTI offer opportunities for brands to engage with Gen Z and Alpha in virtual spaces where fashion, gaming, and self-expression are converging. Brands looking to capture the attention of Gen Z and Gen Alpha must understand that their customers are already in these digital and immersive spaces. Those brands paying attention now will lead the next wave of digital interaction. At Genies, fashion has always been a key pillar of our avatars and our UGC tech - shaping how we think about digital identity and self-expression. I'll be doing another post soon on this! What’s your take on fashion’s role in gaming? 👀 #GenZ #GenAlpha #Roblox #FashionInGaming #BrandStrategy #Gaming #UGC #VirtualFashion #Genies

🔵 Drest relaunches with Versace, Gucci, ... Can it match Roblox? 👇 Mobile fashion styling app DREST, launched in 2019, made a return with new features and brand partnerships. 📲 The app aims to blend gaming with luxury fashion. Drest lets users style digital avatars in luxury designer brands and purchase the physical items directly from the brand's websites. They can participate in challenges based on key fashion moments, virtually attend events like The Fashion Awards and access exclusive content, such as Pandora’s jewelry offerings. The relaunch includes +260 brands (Gucci, Prada, JACQUEMUS, ...). 🎁 A notable new feature is “Quests”, where users complete challenges inspired by specific products, such as Versace’s Tag Bag, to unlock exclusive (digital) rewards. 🔓 Drest wants to make luxury fashion more engaging (and accessible) through engaging virtual experiences. The app calls this a “real-virtual-real” experience. 🚀 The app’s return comes amid a broader resurgence of Web3 & growing interest in gaming as a commerce tool. 🕹 Roblox, in particular, has successfully integrated fashion experiences to engage younger audiences, with the “Dress To Impress” game as most notorious example, attracting 250,000 players at any time. Earlier this year, Roblox also announced a Shopify integration to allow the sale of physical goods on the platform, further bridging digital & real-world commerce. ➡️ Drest’s aim to capture a more mature, fashion-savvy audience while blending interactivity, luxury and e-commerce can position it uniquely in the market. Whether it can achieve the scale of Roblox remains to be seen... #luxury #retail #gaming #trends #fashion #roblox #shopify #drest

Vogue Vigilante, Striped Slinger, and Glam Gunner??? No these are not the latest superhero's joining The Seven at Vought. Adidas has just made a splash in the virtual world with its new insanely cool Three Stripe Squad Bundle for Fortnite. This collaboration introduces five sleek character skins inspired by Adidas’s iconic style each available for 1,500 V-Bucks (about $11.99). The bundle also includes standout accessories like the Sole Slasher pickaxe and the Adid-a-lot back bling, bringing the flair of the famous three stripes to the Fortnite universe. 🚀 This move is more than just a branding exercise—it's a bold step into the future of fashion and gaming. With Fortnite’s massive player base, which now exceeds 500 million globally, and a strong presence among Gen Z, Adidas is seizing an opportunity to connect with a younger, digitally native audience in a way that's both innovative and engaging. Notably, Fortnite players spent an impressive $1.2 billion on in-game purchases in 2023 alone (UseSignHouse). 💰 Adidas is not new to digital ventures, having previously dipped into other virtual experiences and collections on other platforms like Roblox. This Fortnite collaboration is a natural extension of their strategy, blending physical fashion with virtual environments. The financial aspect, while important, is secondary to the immense potential for brand visibility and engagement in such a vast digital landscape. In essence, Adidas’s foray into Fortnite is a forward-thinking move that leverages the game's enormous reach and cultural relevance. It’s a savvy play that keeps the brand at the cutting edge of fashion and technology, ensuring it remains top-of-mind as digital and real-world experiences continue to merge. Want to learn more about what's possible Fortnite? Say Hi 👋 to one of our team Takara Studios and learn how your brand can unlock the power of play! 🎮 Sources: DemandSage, “Fortnite Statistics” (August 2024) Epic Games, Fortnite Player Stats (August 2024) UseSignHouse, “Fortnite Stats” (August 2024) Image - www.adidas.com