Limitless Innovation’s Post

The future of spring accessories is in the bag. Partnering with Roblox and Zepeto, Coach has created an immersive, interactive virtual shopping experience for their newest handbag collection. Imagine walking into a beautifully designed virtual Coach #metaverse store, where you can browse, try on clothes with your avatar, and purchase items for real-world delivery—all from home. Consumers can explore the collection, participate in exclusive events, and interact with other shoppers, creating a community around the brand. The Coach House on Fifth Avenue in New York City recently hosted a pop-up inspired by their metaverse collaborations. Coach isn't alone in this trend. Brands like E.l.f. Beauty are also blending virtual and physical retail. This month, E.l.f. Beauty offered users the chance to buy a physical hoodie through a virtual Roblox kiosk, showcasing their commitment to cruelty-free products. As more fashion houses and brands enter virtual worlds, this fusion of digital and physical experiences continues to evolve. Read more via @retaildive at https://lnkd.in/gP3Xhbnv. #retailtrends #innovation #virtualreality #retailfuture #shoptrends #retailtech #customerengagement #digitalretail #coachbags Image via WindowsWear.com.

Been observing Zepeto for a while now. This platform has attracted brands and influencers alike, who see Zepeto as an innovative way to reach new-age consumers. By collaborating with Zepeto, brands can offer virtual clothing lines, accessories, and even exclusive limited-edition items, creating a buzz and driving consumer interaction. Coach is definitely breaking the walls here. This integration of fashion and technology helps brands earn loyalty in a digital-first world where personalization and innovation are key. By offering unique and interactive experiences like those on Zepeto, brands can connect with consumers on a deeper level, fostering a sense of belonging and loyalty. For the new-age consumer, especially Gen Z, this type of virtual dressing aligns perfectly with their digital lifestyle, where identity and self-expression often extend beyond the reality.

🔥 LoveShackFancy, a #fashion, #lifestyle, and #beauty brand based in New York, has collaborated with Stratosphere Studios to launch an #immersive pop-up shop on the Roblox #metaverse platform. This activation, located in Roblox’s ‘Family Life’ shopping district until April 8, brings LoveShackFancy's feminine and whimsical aesthetic to the #virtual realm. Users can explore curated outfits, take selfies, and enhance their virtual wardrobes with #exclusive, limited-edition LoveShackFancy items. 📈 The pop-up aims to engage "GenZ fashionistas," the next generation of shoppers who are increasingly active in virtual environments. According to Roblox's digital expression survey, 84 percent of Gen Z individuals find inspiration for their physical style from their avatar's style. 🚀 Rebecca Hessel Cohen, founder and creative director of LoveShackFancy, expressed excitement about the collaboration, stating, "We're thrilled to bring our signature joy to the #metaverse with the #debut of our LoveShackFancy #digital wonderland of boutiques." This initiative offers a new avenue for digital dress-up and connection with other LoveShackFancy enthusiasts and creators online, presenting a whole new, beautiful world of virtual fashion exploration. #FashionInnovation #FashionLandscape #FashionEvolution #Metaverse #FashionTechnology #FashionTechHub #InnovationInsight #TechTalk #LimitlessInnovation

I would like to welcome you all to the world of fashion in the metaverse, where the lines between the virtual and the real blur. How is this metaverse of the future of fashion? The metaverse is buzzing with opportunities for the fashion industry, especially for brands looking to connect with the tech-savvy Gen Z. Imagine your avatar rocking a Gucci bag in a virtual world or attending a fashion show in the metaverse. Sounds interesting, right? But it's not all smooth sailing. Why should fashion care about the metaverse? For starters, the metaverse offers a unique space for brands to unleash their creativity and engage with a global audience. Gucci's entry into Roblox, attracting 19 million visitors to its virtual Gucci Garden, is just the tip of the iceberg. The question is, can this excitement translate into a new way of experiencing fashion? Think about it: the chance to express yourself, not just in the real world but in countless virtual ones. But here's a thought – do we value virtual fashion as much as we do physical fashion? The Gaming Connection I feel that with over three billion gamers worldwide, the gaming industry is a goldmine for fashion brands. Ralph Lauren's partnership with Zepeto, a South Korean social network app, to create a virtual fashion collection is a prime example. I see this blend of gaming and fashion isn't just about looking good in a virtual world; it's about community building and engagement. According to me, fashion's foray into the metaverse is just beginning, with endless possibilities for consumer engagement and brand storytelling. But as we venture into this uncharted territory, it's crucial to balance the excitement with a thoughtful approach to challenges like sustainability and digital security. Do let me know in the comments that are we ready to embrace fashion in the metaverse and how we navigate the challenges that come with it. #fashionmetaverse #fashionindustry #fashionretail #brandstorytelling #genz #genzmarketing #sustainability

LoveShackFancy making waves! They've launched a pop-up shop on Roblox, blending fashion and virtual worlds. Here's some insight: Virtual Couture: Explore their digital pop-up for a unique fashion experience in the metaverse. #FashionMeetsRoblox 👗🕹️ Exclusive Virtual Styles: Dive into limited-edition virtual pieces, blending real-world aesthetics with Roblox creativity. #VirtualFashionFinds 🌐🛍️ Interactive Shopping: Experience the future of retail by engaging with the brand in a virtual space. #TechMeetsFashion 💻🛒 Discover the innovative fusion of fashion and gaming at LoveShackFancy's Roblox pop-up! 🚀 #FashionInMetaverse BTW, if anyone reading this is trying to launch or grow their brand in fashion, beauty, or luxury - please check us out and inbox us. We're a pretty big deal, and we love to build empires. Best, https://lnkd.in/e6CJJ8G3

Is digital self-expression important for the average Gen Z gamer? According to Roblox’s trend report, it’s much bigger than we think! In Q4 2023, Roblox surveyed over 1,500 Gen Z users in the US and UK as part of a research to identify behaviors as well as consumer needs in immersive spaces. Here’s some of their findings: ► 56% of Gen Z users believe that styling their avatar is MORE IMPORTANT than styling themselves in the physical world. ► 64% of Gen Z users between the ages 22-26 prioritize dressing up their avatar rather than dressing themselves. ► 84% of Gen Z users are likely to purchase from a brand in the physical world after trying them on virtually. Of that group, 50% are extremely likely. Bottom line, virtual goods will have a bigger say in how we shop in real life! For more insights on Roblox's latest fashion and accessory trends, read the full report: https://lnkd.in/ebVqJg3G

With over 50% of mobile gamers being women, Fashion & beauty brands can’t afford to ignore gamification as a format anymore! Let’s see how DREST, a leading fashion gaming platform, is making fashion playful >> Drest allows players to dress avatars with virtual clothing and expand their digital closets. It’s more than just a game. It’s a community where fashion lovers socially explore and express their virtual identities. Since launching in 2019, Drest has seen explosive growth of 250% yoy. With over 1 million downloads, users spend 15 minutes per session in the virtual world. Top brands like Fendi, Gucci, and Prada Group are flocking to Drest because it: •Inspire users to discover & purchase featured products IRL. •Gives them invaluable insights into consumer preferences. •Give them access to a highly engaged & loyal audience. •Drive traffic & sales to their online stores. •Increase their brand awareness. Fashion gaming apps combine the thrill & immersive nature of gaming with the creativity of fashion. #fashion #gaming #immersiveexperience

American fashion house Coach is making waves in the digital realm by launching its Spring 2024 collection on both Roblox and Zepeto, effective July 19, 2024. This strategic move taps into the immense popularity of these platforms, with Roblox boasting a staggering 77 million daily active users and ZEPETO attracting over 400 million global users. ▶️ Embracing Digital Innovation Through its "Find Your Courage" campaign, Coach invites users to explore their identities and express themselves in immersive environments. The campaign features a narrative journey led by a virtual character, Imma, who travels through five themed worlds, each representing a different facet of self-discovery. On Roblox, players can engage with the collection through two popular experiences: Fashion Klossette and Fashion Famous 2. Here, they can dress their avatars in iconic pieces from the collection, including the highly sought-after Quilted Tabby shoulder bag. In ZEPETO, Coach introduces a unique video booth experience, allowing users to further immerse themselves in the brand's vibrant aesthetic. ▶️ A New Era for Fashion This launch positions Coach alongside a growing roster of luxury brands that have ventured into the metaverse, including Gucci, Ralph Lauren, and Nike. By embracing digital platforms, Coach not only enhances accessibility to high-end fashion but also fosters a sense of community and individuality among younger audiences. Sandeep Seth, Coach's Global CMO, emphasized the importance of this initiative, stating, "Entering immersive platforms with 'Find Your Courage' represents an exciting moment for Coach, marking our innovative leap into connecting with a younger, digital-first audience." ▶️  Join the Journey As the lines between physical and digital fashion continue to blur, Coach's foray into Roblox and ZEPETO sets a precedent for how brands can engage with consumers in the virtual space. This initiative not only showcases the latest collection but also encourages users to find their own style and express their creativity in an engaging, interactive way. At Rocket Fuel Technologies, we specialize in crafting immersive brand experiences on Roblox & Fortnite, the leading platforms for virtual engagement. Our expertise can bring your vision to life and create unforgettable interactions for your audience. Let's collaborate to build something extraordinary together. #Coach #FindYourCourage #DigitalFashion #Roblox #ZEPETO #MetaverseFashion #SelfExpression #RocketFuel

Dress to Impress: Roblox’s Influence on Digital Fashion Roblox is not just a gaming platform; it’s a trendsetter in the digital fashion industry. As highlighted by The Post Athens, Roblox has become a hub where creativity meets commerce, enabling users to express themselves through custom avatars and digital clothing. Major brands are taking notice, partnering with creators to bring virtual fashion lines to life, pushing the boundaries of how we perceive fashion in the digital age. This transformation underscores the growing significance of the metaverse as a space where virtual identities and real-world economics intersect. As brands continue to innovate in this space, the line between digital and physical fashion is blurring, offering new opportunities for both creators and consumers. At UGCverse.io, we recognize the power of user-generated content (UGC) in shaping these trends. Our platform is designed to empower creators to make their mark in the metaverse, offering tools and resources to help them build and monetize their digital fashion lines. Whether you’re a brand looking to enter the metaverse or a creator with a vision, UGCverse.io is your gateway to the future of digital expression. #Roblox #fashion #creators Abdullah Mohsin Lian Pham Tyler H. Olivia Lee

The fashion world is undergoing a digital revolution, and brand partnerships are playing a starring role!   As the Vice President of Brand Partnerships at Fixated, Coach's recent foray into the metaverse with virtual handbags on Roblox and Zepeto is a fascinating glimpse into the future of fashion and brand engagement. Learn more here: https://lnkd.in/gqdEV3u4.    Forget a passing fad – this is a game-changer.   Why, you might ask?   The metaverse offers a whole new way to tell your brand story.  Virtual handbags are just the first chapter. Think immersive fashion shows, interactive experiences that let users engage with your brand in a whole new way, and influencer campaigns featuring stylish avatars.    To thrive in this space, brands need to partner with creators who understand the metaverse landscape and can co-create captivating experiences.   Gen Z lives in the metaverse, and that's where brands need to be too.  This isn't just about staying trendy. It's about meeting your audience where they connect.    Partnering with metaverse creators allows brands to tap into this demographic authentically, fostering genuine connections built on shared experiences within the virtual world.   Now there’s the "phygital" experience.  Virtual handbag ownership might translate to real-world benefits or exclusive access, creating a unique blend of physical and digital experiences.    Brands and creators can collaborate to create these "phygital" experiences, further bridging the gap between the physical and virtual worlds.   #MetaverseMarketing #BrandPartnerships #TheFutureofFashion #Coach #Roblox #Zepeto