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Virtual Runways: The Rise of Fashion in the Metaverse The digital realm is expanding rapidly, and the fashion industry is making a bold entrance into the metaverse—a collective virtual space where users interact in immersive digital environments. As technology continues to advance, the concept of fashion in the metaverse is n... [...] #Fashion #Metaverse #Runways #Virtual Read more... https://lnkd.in/dM7XstRv

Fashion in the Metaverse: Exploring Digital Trends The advent of the metaverse is a collective virtual shared space created by the convergence of virtually enhanced physical reality and physically persistent virtual reality—has heralded a new era in fashion. As digital worlds become more integrated into daily life, the concept of fashion is extending ... [...] #fashiontrends Read more... https://lnkd.in/dTCiTUiD

It was a seriously cool LA poolside vibe at #LATechWeek Meta Monday: FASHIONVERSE 2.0 XR fashion panel discussion (thanks to Hive Los Angeles LLC and Viceroy Hotels and Resorts) with panellists Joey Lee (Founder and CEO of Pixel Canvas creating photoreal metaverse experiences for brands) Nico Fara (Creative technologist, entrepreneur, and strategist who has combined her love of fashion and immersive tech) and Opé M (AI fashioin designer) As always the question of 'what is the Metaverse' brought a diverse range of answers. I align with Joey's vision evolution of the internet, moving from flat 2D websites to fully immersive interactive 3D experiences where users can engage with brands, environments, and each other in real-time. Whether you think the Metaverse is Web 3, Fortnite or Roblox, the reality is that with gaming on the rise, users (especially teens) are spending more money on digital fashion than ever before as this is a reflection of their digital persona....so digital fashion is a hot topic. All panelists agreed that digital fashion offers a powerful solution for reducing the environmental impact of traditional fashion production. By using virtual try-ons, fashion brands can reduce waste associated with overproduction and consumer returns. Ope highlighted how technology has made it easier for underrepresented designers to gain exposure and sell their work. Digital platforms eliminate traditional industry barriers, allowing anyone with creativity and access to tools to participate in the global fashion ecosystem. Nico emphasized how digital fashion allows creatives to realize their visions in ways that were previously unimaginable, offering limitless opportunities to wear and create garments in the digital space that would be impossible in the physical world. While the tech behind XR is promising, there’s still a gap between the fashion and tech industries. The metaverse is still in its early stages - as Joey mentioned, mass adoption will require lowering server costs and improving scalability for immersive experiences. Virtual Try on (with the exception of accessories for head/hands/feet) is still not there. To make virtual try on work, we require a 3D body scan (the tech is there but the mass adoption is not) , accurate patterns/measurements for each size per garment, and accurate physics in cloth simulations to represent how the fabric would fit on the body. We will get there, but we are not there yet. #immersivetech #metaverse #digitalfashion

At Virtual Dive Studios, we're at the forefront of integrating the Metaverse into fashion and e-commerce. Virtual Showrooms: Experience the latest fashion collections in immersive virtual environments. This innovative approach extends global reach and enhances customer engagement without physical boundaries. Digital-Only Collections: As digital presence becomes as crucial as physical, we're pioneering digital-only fashion for avatars, opening up new avenues for creativity and expression. Sustainable Innovation: The Metaverse allows us to design and refine without physical samples, reducing the fashion industry's environmental impact. Join us at Virtual Dive Studios as we redefine the boundaries of fashion and technology. The future is not just about wearing clothes but about experiencing them in new ways. #MetaverseFashion #VirtualDiveStudios #DigitalFashion #TechInFashion

The #metaverse is helping creativity merge with sustainability when it comes to the fashion industry: Virtual fashion eliminates the need for physical materials and manufacturing, significantly reducing environmental impact. Brands like @Gucci and @Nike are already leading this digital transformation, offering immersive experiences and eco-friendly designs. By embracing the metaverse, the fashion industry innovates sustainably, blending style with environmental consciousness. https://lnkd.in/ecPFvd5K

🌐Exploring Meta-Experiences: A Case Study of Metaverse Fashion Week  🌐 Dr. Bethan Alexander (PhD) Alexander of the London College of Fashion, University of the Arts London, in her research presented at the IFFTI Annual Proceedings 2024 held at Ewha Womans University, explores how the metaverse is transforming fashion customer experiences. Her findings highlight the strong impact of visual and auditory elements and the potential to unlock immersive sensory dimensions like touch and smell. While social engagement in the metaverse remains complex, balancing connection and isolation, brands have the opportunity to shape emotional resonance through thoughtful design. 📖 Read the full paper here- https://lnkd.in/gk7nVQKy #MetaverseFashion #CustomerExperience #FashionInnovation #IFFTI2024 #DigitalTransformation

🌟 Exploring New Dimensions in Fashion: My Experience with the FashionVerse Collective 🌟 Working as part of the FashionVerse Collective under the Collaborative Challenge module at the London College of Fashion, University of the Arts London, we tackled the pivotal question: "How can Metaverse fashion deliver its social and sensory promise?". Our diverse, multidisciplinary team-spanning areas like Fashion Media, Communication, Sustainability, and Strategic Fashion Marketing, united to create a strategy that bridges the gap between virtual and physical experiences through immersive sensory engagement. Key Aspects of Our Work: - Research & Insights: We delved deep into consumer behavior, exploring how brands like Gucci and Bulgari use augmented reality (AR) and virtual reality (VR) to enhance sensory experiences. Our findings underscored the transformative potential of integrating scent, touch, and visual storytelling to heighten emotional engagement in the Metaverse. - Primary Research: Conducting semi-structured interviews and surveys, we uncovered that consumers crave more engaging, personalized, and immersive interactions within Metaverse spaces. - Strategy Development: We conceptualized a multisensory pop-up experience for the metaverse, blending sight, sound, and scent to create meaningful connections and memories. Our proposal highlighted augmented reality's role in making virtual fashion truly come alive. What I Learned: This experience honed my expertise in strategic fashion marketing, emphasizing the importance of immersive storytelling and consumer-centric innovation. Through rigorous collaboration and extensive research, we demonstrated how fashion brands can meaningfully connect with their audiences in virtual environments, fostering loyalty and enhancing brand equity. I'm thrilled to have contributed to pioneering work at the intersection of fashion and digital technology. The possibilities for creative expression and social connectivity in Metaverse fashion are endless, and this project represents just the beginning. #MetaverseFashion #SensoryInnovation #FashionMarketing #Collaboration #LondonCollegeOfFashion #DigitalTransformation #ImmersiveExperiences

Dive into my master’s research Digital Fashion: Building individual identity through digital clothing*, supervised by Professor Sílvia R. B. Pinto 📚✨ Objects and concepts created in science fiction fulfil the purpose of helping to tell narratives by catapulting the audience into immersion. They instigate the imagination and lead us to think about challenging alternatives for developing ideas, rethinking values and beliefs rooted in a materialistic culture. Discover how Neal Stephenson's Snow Crash (1992) introduced the concept of the metaverse, decades before it became today's buzzword. Science fiction anticipates and reflects on our technological and social future. Read more about the intersection of technology and identity: https://lnkd.in/dPrYXDpd 🎨 2001: Space Odyssey (1968) *Moda Digital: Construção da identidade através de vestuário digital ESAD.CR Institute of Digital Fashion Roblox VoxelArchitects Decentraland The Diigitals AUROBOROS The Fabricant Fortnite Sílvia R. B. Pinto #DigitalFashion #Metaverse #Avatar #Designcommunication #VirtualFashion #c4d

Let’s Dream Big: The Future of Digital Fashion! We already have virtual try-ons, AR mirrors, metaverse fashion, and NFT outfits—but what’s next for digital fashion? Let’s fantasize for a moment. Imagine a world where your physical clothes can switch to digital versions on command, or where your holographic avatar projects your entire wardrobe right in your living room. And what if we could “feel” digital fabrics through sensory tech, or own AI-generated outfits that change in real-time to reflect our mood? What about real-time virtual fitting rooms that let you interact with clothes as if they were physically present, or cross-metaverse wardrobes that travel with you across different virtual worlds? Could we soon have AI fashion assistants styling us in both the real and virtual worlds? It might sound crazy, but so did virtual fashion shows and NFT sneakers just a few years ago. Fashion is evolving faster than ever—so what’s your wildest prediction? Let’s brainstorm and imagine the next big thing together. Drop your thoughts in the comments and let’s see how far we can take this conversation! #DigitalFashion #FutureOfFashion #TechTrends #AR #VR #Metaverse #FashionTech

Immersive fashion and style in the metaverse combine digital design, virtual environments, and interactive experiences to create unique ways for users to engage with fashion. Jean Criss shares insights from the recent Fusion Fashion Tech Summit!