Fahad Moeen’s Post

If you follow me, you know I am all 👀 on digital fashion with the foundation of 𝗦𝗘𝗟𝗙-𝗘𝗫𝗣𝗥𝗘𝗦𝗦𝗜𝗢𝗡 - as a mom to a 5th grade 👧🏻, personally and what this means for our digital selves as we move more and pre into a phygital routine. A few stats to consider: 👾The industry is projected to surpass $195 billion by 2032 👾 57% of people will purchase a phygital item once they have virtually tried it in (aka VTO, aka the new window shopping) 👾 1 in 5 players change their digital fit daily But also to feel good and feel confident. Like like Chappell Roan’s new ʜ-ᴏ-ᴛ-ᴛ-ᴏ-ɢ-ᴏ emote (Did you know this is only the 92nd one avail in the Roblox Marketplace? ) It's super fun, super cute and super easy for me to swipe, virtual try on and purchase 🎤🕳️ Design (look of my avatar) & Style (my current fit) notes: • #SOUNDON to hear: Chappell Road HOT TO GO! emote • Animated Cutsey Blush head • Preppy Half-Up Half-Down Sporty Buns (Brown) by blazaen • Black and White Urban Baggy Camo Cargos by BLUEBERRY • adidas Sambas by Roblox • Easter Pixel Bunny by DRESSX (Super cute, Natalia Modenova, Carine La Roche, Daria Shapovalova, Julien R., Dana Bilodedenko & team) • Tory Luxury Bag by M4C STUDIOS • Dotted Preppy Bolt Set Classic T-Shirt by lowk cool clothes Speaking of, I’m currently 🛠️ a way for phygital fashion to sync between IRL & URL and between generations with Hey U World - a new INCUBATOR project via Epic Playdate 👀👏👾

Is digital self-expression important for the average Gen Z gamer? According to Roblox’s trend report, it’s much bigger than we think! In Q4 2023, Roblox surveyed over 1,500 Gen Z users in the US and UK as part of a research to identify behaviors as well as consumer needs in immersive spaces. Here’s some of their findings: ► 56% of Gen Z users believe that styling their avatar is MORE IMPORTANT than styling themselves in the physical world. ► 64% of Gen Z users between the ages 22-26 prioritize dressing up their avatar rather than dressing themselves. ► 84% of Gen Z users are likely to purchase from a brand in the physical world after trying them on virtually. Of that group, 50% are extremely likely. Bottom line, virtual goods will have a bigger say in how we shop in real life! For more insights on Roblox's latest fashion and accessory trends, read the full report: https://lnkd.in/ebVqJg3G

Our latest activation brought the boldly experimental designs of Fashion brand SKNUPS and designer Benny Andallo into Roblox! SKNUPS sought a platform where users could freely express themselves through edgy, conceptual fashion in a way that people may not be comfortable with in IRL. By rendering one of Andallo's sculptural hats as a UGC item, we were able to introduce our community to these designs. Inside our Roblox store, users could unlock the UGC hat by viewing a video showcasing the physical version's artistic construction and my donning it on their avatar. The Results? 📹 1.6M+ video ad impressions within Roblox 🧢 28K+ users completed quests to claim the virtual hat SKNUPS praised FreshCut for empowering reach "to audiences who feel championed expressing themselves through digital worlds" beyond traditional fashion marketing channels. Our ability to drive "innovative discovery, dynamic engagement and data-driven insights" proved invaluable. For SKNUPS, it represented a breakthrough into frontier creative spaces. As they put it, FreshCut empowers them to reach "audiences who wouldn't feel comfortable wearing avant-garde hats IRL but feel championed expressing through digital worlds." At the end of the day, bringing cutting-edge aesthetics into Roblox via UGC holds crazy potential to inspire the next gen's style, with avatars being the lifeblood of Roblox.

Roblox has become a new hub for fashion enthusiasts🩰🎧 It's a fashion market where teens come together to express themselves. For Roblox users, digital fashion is a simple concept. They just want to experiment with new looks and stay trendy. Sound familiar? Imagine this: Every day, millions of Roblox users update their avatars. In the first three quarters of 2023, there were 165 billion avatar updates—a 38% increase from last year. Users also purchased nearly 1.6 billion digital fashion items and accessories, marking a 15% increase from the previous year. That's massive! All this action happens at the Roblox Avatar Shops. Here, users can try on clothes, put together outfits with friends, and connect with others, all while shaping the game's fashion landscape. I spent a week exploring the Roblox Avatar Shop, and here's what I found: ➡ The Roblox Avatar Shop is all about browsing, trying on items, searching, and buying. ➡ It has inspired an army of UGC creators on social media to share styling tips, vlogs, memes, and dance challenges. ➡ The creator community thrives on competition, gaining recognition, and building followings through leaderboard features. ➡ Popular designs in the Avatar Shop reflect real-world trends like Y2K, Kawaii, Grunge, Preppy, and seasonal collections. ➡ Nearly half of GenZ Roblox users prefer shopping with friends rather than alone. ➡ Digital item prices range from 250-350 Robux ($3.4-$4.8) for basics, to over 700 Robux ($9.7) for special pieces. ➡ Many GenZ users are willing to spend $20 to $100 monthly on digital fashion for their avatars. Roblox is redefining fashion, starting with digital clothing. Soon, younger generations might prefer digital items over traditional ones. Those who embrace this shift early will be the trendsetters of tomorrow's fashion.🦄 #DigitalFashion #Web3 #Roblox #FashionInnovation

The Metaverse Takeover: How Gen Z's Roblox Fashion is Shaping the Future of Retail In a surprising twist, 84% of Gen Z now say their real-life style is inspired by their Roblox avatars. 🤯 Welcome to the new era of "phygital" fashion, where digital identities are driving real-world trends. Just as Gen Z finds outfit inspiration on TikTok and Instagram, they're also turning to the immersive world of Roblox to curate their digital (and IRL) wardrobes. It's like having a limitless virtual closet to experiment with every style imaginable - no judgment, no price tags, just pure self-expression. ▶️ Brands Rush to Capitalize on the Metaverse Momentum Savvy brands have taken note of this shift, flocking to the Roblox metaverse like it's a Supreme drop. Why? Because digital identity is king for Gen Z, and they're willing to invest in their online personas as much as (if not more than) their real-life ones. The exclusivity factor is also a major draw, with limited-edition digital items sparking the same frenzy as coveted physical releases. But the secret sauce? Co-creation. Brands are realizing they can't just barge into the metaverse - they need to collaborate with creators, understand the culture, and offer something truly unique. ▶️ From Virtual Catwalks to Real-World Sales The impact of this digital-physical fusion is already being felt in the fashion industry. Brands like Tommy Hilfiger and Fenty Beauty are using Roblox as a testing ground for new styles, with digital fashion directly influencing real-world trends. ▶️ The Future of Fashion is Phygital The metaverse is a whole new world of possibilities for fashion, and the industry is just scratching the surface. As Gen Z continues to blur the lines between their digital and physical identities, the future of retail will be a seamless blend of the two - a "phygital" experience that caters to the ever-evolving needs and desires of this tech-savvy generation. Are you ready to embrace the metaverse and unlock the power of "phygital" fashion? The time to act is now. At Rocket Fuel Technologies, we specialize in crafting immersive brand experiences on Roblox & Fortnite, the leading platforms for virtual engagement. Our expertise can bring your vision to life and create unforgettable interactions for your audience. Let's collaborate to build something extraordinary together.

DKNY LAUNCHES METAVERSE COLLECTION IN ROBLOX DKNY, the renowned fashion brand, is stepping into the virtual realm with the debut of its exclusive collection on Roblox. By leveraging the massive user base of Roblox, DKNY aims to connect with millions of players through virtual items inspired by its recently launched Heart of New York range. In collaboration with in-game retailer Dubit, DKNY is expanding the digital apparel and accessories options available on Roblox. The collection, derived from DKNY’s Heart of New York line, comprises 20 stylish pieces including jackets, handbags, and hats. This strategic move underscores DKNY's commitment to innovation and engagement in the digital space. Accessible across multiple Roblox games, DKNY’s virtual offerings promise an immersive experience for players. Moreover, the brand is introducing a limited edition specialty item, exclusively available for redemption by Roblox players, adding a unique touch to the virtual fashion landscape. Joining a growing list of brands embracing Roblox’s vast audience, DKNY's initiative follows in the footsteps of industry giants like Adidas, Hugo Boss, Mango, and Walmart. By integrating interactive games and virtual product renderings, these brands are tapping into the dynamic world of gaming to engage with consumers in new and exciting ways. Dubit, the creative force behind DKNY's virtual collection, has a track record of collaborating with prominent brands and retailers such as H&M, Unilever, and Adidas to create immersive in-game retail experiences. With this latest venture, DKNY aims to captivate a staggering audience of 20 million Roblox players, signaling the brand's ambition to lead in the virtual fashion landscape. Andrew Douthwaite, CCO at Dubit, expressed excitement about the collaboration, highlighting the potential of virtual merchandise to resonate with digitally native audiences. This partnership underscores the evolving landscape of retail, where virtual experiences play a pivotal role in brand-consumer interactions. As Roblox continues to evolve as a platform for brands and retailers, it is introducing innovative advertising solutions to enhance engagement. With the introduction of immersive video ads, Roblox is providing advertisers with new avenues to connect with users, further cementing its position as a leading destination for digital experiences. Before making its foray into Roblox, DKNY participated in Metaverse Fashion Week alongside other notable brands in March 2022, signaling its early recognition of the potential of virtual fashion events. This strategic move reflects DKNY's forward-thinking approach to embracing emerging trends and technologies in the fashion industry. https://lnkd.in/g3eChiaK #metaverse #fashion #investment #web3 #roblox

Fashion Meets Gaming: Why "Dress to Impress" Is Capturing the Attention of Gen Z, Gen Alpha, and Brands 👗🎮 Ever heard of Dress to Impress? It’s not just a game; it’s a cultural phenomenon on Roblox, with 2M+ monthly players and 500M+ views on TikTok. 𝗦𝗼, 𝘄𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗗𝗿𝗲𝘀𝘀 𝘁𝗼 𝗜𝗺𝗽𝗿𝗲𝘀𝘀? Created by 17-year-old developer, Gigi, DTI allows players to style avatars, express creativity, and compete in fashion contests. Its rise has been meteoric: 👗 3.3B+ visits since 2023, with 300% YoY growth (now the most popular game on Roblox) 👗 TikTok hashtag #dresstoimpress has over 800k posts and endless fashion challenges 👗 Recent Charli XCX collab spiked 651k additional active users. 𝗪𝗵𝘆 𝗶𝘀 𝗶𝘁 𝗯𝗹𝗼𝘄𝗶𝗻𝗴 𝘂𝗽? DTI merges fashion and gaming, tapping into Gen Z and Gen Alpha's desire for self-expression. For most people, fashion is a pillar of self-expression. As you're growing up, fashion can often dictate your life and discovering your personal style is actually a goal. Finding the clothing that you feel comfortable in and the identity that you want to express to the outer world in how people perceive you is important (are you emo, colorful, sporty, etc). A game like DTI is fun ofc (good game mechanics), but it also allows people to play with their personal style and see what resonates. Sure it's fun to find outfits and race to put together a look in 60s, but once you start getting validation then it can influence how you think about yourself and might even push you to experiment with how you show up in the real world. Experimentation of identity allows you to figure out what is authentic to you and it's fun. Fashion has long been an entry point for gaming, and specifically a gateway for girls entering the gaming world. Research shows that 65% of female players say they’re more likely to try a game with customization options, proving fashion's role as a creative driver in digital spaces. 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗿𝗲? Games like DTI offer opportunities for brands to engage with Gen Z and Alpha in virtual spaces where fashion, gaming, and self-expression are converging. Brands looking to capture the attention of Gen Z and Gen Alpha must understand that their customers are already in these digital and immersive spaces. Those brands paying attention now will lead the next wave of digital interaction. At Genies, fashion has always been a key pillar of our avatars and our UGC tech - shaping how we think about digital identity and self-expression. I'll be doing another post soon on this! What’s your take on fashion’s role in gaming? 👀 #GenZ #GenAlpha #Roblox #FashionInGaming #BrandStrategy #Gaming #UGC #VirtualFashion #Genies

𝗟𝘂𝘅𝘂𝗿𝘆 𝗕𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗪𝗼𝗿𝗹𝗱𝘀: 𝗔 𝗙𝗶𝗿𝘀𝘁-𝗛𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗥𝗼𝗯𝗹𝗼𝘅 This weekend, I embarked on an intriguing journey with my 12-year-old nephew into the virtual world of Roblox, exploring Gucci Town. This unique experience opened my eyes to the strategies luxury brands are employing to connect with younger audiences. 👨👦 A Day in Gucci Town: We began our adventure in the vibrant Gucci Town within Roblox, marveling at the digital representation of luxury. As we navigated through the city, our avatars were transported to the Gucci airport, a brilliantly designed space where we collected suitcases featuring Gucci’s iconic monogram. Each suitcase earned us points, enriching our gaming experience. 👞 Chasing Gucci's Iconic Horsebit Loafers: While exploring, we collected virtual versions of Gucci's famed Horsebit loafers and we smiled at the photocall to make ourselves a picture. 🏃♂️ A Quick Hop to nikeland: Our journey didn't stop at Gucci. We also visited NikeLand, another immersive brand experience on Roblox, which further demonstrated how major labels are expanding their horizons into virtual worlds to engage with the Gen Z audience. 🤖 Virtual Economy and Engagement: Roblox isn’t just a game; it's a burgeoning economy where users can buy clothing and skins for their avatars using Robux, the platform’s currency. Reports indicate that the average daily spending on Roblox is around $12, showcasing the significant financial engagement of its users. 📊 Roblox by the Numbers: With 216 million monthly users and over 70 million daily players, Roblox presents a golden opportunity for luxury brands looking to tap into a new and expansive audience. Debating the Strategy: The rush to capture the attention of #GenZ might seem disproportionate given that this demographic isn't the primary spender today. Current spending power remains with older generations like Millennials and Baby Boomers. This raises an important question: Are luxury brands risking their time and resources on a market that might not yield immediate returns? As we explore these virtual worlds, the boundaries between physical and digital continue to blur. Luxury brands are making bold moves into these spaces, betting on long-term gains rather than immediate profits. 📣 Are these digital forays the future of brand engagement or just a fleeting trend? 𝘗𝘚: 𝘖𝘶𝘳 𝘢𝘷𝘢𝘵𝘢𝘳 𝘪𝘴 𝘯𝘰𝘵 𝘥𝘳𝘦𝘴𝘴𝘦𝘥 𝘪𝘯 𝘎𝘶𝘤𝘤𝘪 𝘴𝘬𝘪𝘯𝘴 𝘺𝘦𝘵... #Roblox #GucciTown #LuxuryBrands #DigitalInnovation #FashionTech #RetailTrends #BrandStrategy