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Our newest research report, "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," explores how consumers' expectations have changed against a turbulent social and political background and predictions for this continued evolution in 2025 & beyond. Read on to learn about how brands can meet the growing consumer demand for trust, responsibility, and more. Alastair Baker Mitchell Long Luisa Dalli Tania Teurquetil Michael Kay

😆 😆 😆 😆 😆 😆 😆 😆 😆 😆 😆 😆 😆 😆 Ha, ha, ha. This takes me back to being in the back room at focus groups with agency partners. We (researchers and marketers) would be sitting in the front row with our nose pressed against the glass, diligently taking notes, whilst the creatives were at the back of the room, casually laying on the sofa, munching on the snacks, and making comments about participants' feedback about their work. Don't get me wrong, I love the creatives 😉, and at the end of the day, they did listen to consumers - where it made sense. I'm the first to have a 'put the consumer first' mentality, but to an extent. Sometimes we need to take feedback in broad strokes, and not verbatim. Admittedly, I was more 'verbatim' and ...'but the data says this...' early on in my career, but with experience and confidence I came to understand that we can't hang on every number or word that we come across. Context is so important. Consumers cannot and should not tell you what you should be doing, but at the same time, they need to be heard. This is how brands thrive. #researchandagencyrelationships #mutuallyrespectfulcoexistence #lovehate #consumercentricity #weareallonthesameteam #researchgeek 🤓

Over the past decade we've witnessed unprecedented changes in how information is consumed, shared, and perceived. What can we expect in the next 10 years, and how will these shifts reshape the media and PR industries? Check out what Anthem's Senior Account Director, Ben Mabon, top five picks are in the link below https://lnkd.in/gBpTiS5P

Viral moments are more than just fleeting internet sensations; they're powerful tools for brands to connect with new audiences & reinforce their values. Check out how the Four Seasons turned social media buzz into lasting brand loyalty: https://lnkd.in/eCp-BMRt Fratelli's Take ⬇️ 1. Act Quickly: Timing is everything — and the company’s rapid response was crucial in capitalizing on the moment before it fizzled out. 2. Engage Authentically: Genuine interactions build stronger connections — and the heartfelt response showed the authenticity that audiences love. 3. Create Broader Narratives: Viral moments can springboard larger brand stories — and the VIP trip did just that by reinforcing Four Seasons’ family-friendly reputation.

Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.   Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period.  He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola.    Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards.   Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy

People are feeling more in control of their lives : Havas 2024 Meaningful Brands Global Report In a world where constant disruptions and crises have become the status quo, Havas’ 2024 MB™ report, “The Rise of the Change Makers” reveals people’s higher level of resilience and control and a greater sense of optimism driving a desire for change. Havas Havas Media Network Havas Creative Network Yannick Bolloré Mark Sinnock Joanna Lawrence Read the full insights here: https://lnkd.in/dy6rJAEx #MediaAvataarIndia #MediaAvataarMENA #marketing #media #advertising #Tech #news

Getting back into the regular day-to-day after a few days at the Association of National Advertisers Media Conference. There were some key-takeaways worth sharing--in order of presentation, not importance :): 1) Henkel's Katerina Moragianis and Joanna Marrollo talked about integrating national brand media with retail media (not planned/thought of/managed in silos), with retail media being THE fastest growing media channel EVER. 2) Marc S. Pritchard shared that media is a superiority tool and if media is profitable then it should not be cut. Reach, Effectiveness, Efficiency as the framework. 3) Shenan Reed blew me away: treat others as you'd like to be treated as an advertiser. Connect with humans regardless of whether you're selling a $50 make-up product or a $50K car. An experience that builds trust and loyalty is the first KPI for media. What GM is doing for equity and inclusion and sustainability is awe inspiring. 4) Our client, Pat Petschel from SBD: Get real with your brand, embrace the tension, think outside the sphere. And who knew Bono had to approve. 5) Kraft Heinz' Nick Jezarian: Media can move people, move culture, and move business. Use the tension between media SMEs to inspire creatives. 6) United Airlines' Brittany Clauss: Good Leads the Way: this is not a one and done--it's an intention to do the right thing. "Culture eats strategy for breakfast" was mentioned numerous times and though cookieless was touched on by some, it truly was a focus of only one session which I thought interesting. Follow me as we'll dive deeper into this along with other hot-topics stemming from the conference. #ANAMedia

The consumer isn't a moron, she's your wife." – David Ogilvy Resonating deeply with Ogilvy's wisdom, I am reminded of the profound respect we owe to our consumers. In today's data-driven marketing landscape, understanding our audience and communicating authentically are paramount. Working with brands like EABL, Unilever, and Safaricom, I've witnessed the power of treating customers as partners, not mere targets. Trust is the cornerstone of long-term success, whether launching a new venture or nurturing a legacy brand. Building human-centered connections is about honoring the individuals we aim to engage. As Ogilvy emphasized, our audience deserves nothing less. #Marketing #BrandBuilding #DavidOgilvy #CustomerFirst #AdvertisingWisdom

🚀 Celebrate the Holidays with ZEX PR WIRE® and Start 2024 Strong! 🎉 As we approach the end of the year, it’s the perfect time to get your brand in front of the right audience. With our 99% automated SaaS platform, you can easily distribute your press release to 500+ global media outlets, including major publications like Coin Telegraph, Yahoo Finance, and Bloomberg. This powerful exposure helps build credibility and trust in the international market. ✨ Holiday Special: Book your PR services now and get an extra OFF 10% on our official pricing. Don't miss out on this opportunity to amplify your brand before the New Year! ✅ How it Works: Sign up for easy access Submit your press release Reach global media for maximum visibility Track your coverage with detailed reports What are your goals and achievements for 2024? Let’s set the stage and start the first month of 2025 strong by amplifying your brand’s visibility and success! Start working with ZEX PR WIRE this year and see how we can take your brand visibility to new heights, much more effectively than last year! #zexprwire #HolidayPR #NewYearMarketing #BrandVisibility #PRDiscount #PressRelease #GlobalPR #MarketingCampaigns #BoostYourBrand #PRStrategy

Welcome to dentsu annual Media Trends report 15th edition, where we share 10 trends shaping the media landscape not only in Southeast Europe, but around the world. It includes practical considerations about how these trends will influence consumers’ lives, businesses and society in 2025. https://lnkd.in/eVC-Vsvh #dentsumedia #dentsu #mediatrends2025