Welcome to dentsu annual Media Trends report 15th edition, where we share 10 trends shaping the media landscape not only in Southeast Europe, but around the world. It includes practical considerations about how these trends will influence consumers’ lives, businesses and society in 2025. https://lnkd.in/eVC-Vsvh #dentsumedia #dentsu #mediatrends2025
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Explore the future of media with dentsu! Check out the latest trends shaping the industry in 2025. #MediaTrends #dentsuInsights
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Consumer behavior has changed dramatically since COVID, recent research by Havas Media Network reveals a shift in what customers want: Consumers prioritize personalized products and services more than ever before. 👉 Among societal topics people care about, health & wellness is No. 1🥇 followed by the cost of living crisis 👉 Social media is the No.1 media channel among younger generations for delivering personal benefits content📱 👉 The No.1 concern to consumers is ethical and transparent use of consumer data, followed by accurate, fact-checked content🔒 Help your brand connect with your audience on a personal level. Read the full report!👇 #ConsumerTrends #MeaningfulMedia #HavasHK #HavasChina
Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays
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Stay ahead of the curve with dentsu's 2025 Media Trends. Discover how technology and consumer behavior are reshaping the media industry. #DigitalInnovation #dentsuReports
2025 Media Trends Coming Soon
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Performance Marketing | Analytics | Digital Strategy | Social Media | PPC | SEM | Programmatic | Affiliate | AI and Metaverse Enthusiast
Interesting insights to look forward to 🤩! How will AI impact brand and audience interaction going forward, with the rapid adoption rate of AI technologies? #performancemarketing #digital #dentsu
As the media landscape undergoes profound transformation, there has never been a better time than 2025 to make an impact. Don’t miss out on the trends that will define the next era of media. Download The Year of Impact | dentsu #2025MediaTrends now and get ahead 👉https://lnkd.in/eVC-Vsvh
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It's great to see how strategic insights, like those from Ciesco, are shaping the conversation and future of the media and marketing industry.
In its recent Capital Markets Day, Havas Media Network presented a strategic plan to drive continued growth in key creative, media and health comms business lines, while further accelerating innovation and digital transformation. Havas Media Network is one of the most active acquirers in the Media and Marketing sector and it was great to see Ciesco’s M&A insights referenced by Yannick Bolloré and his team during the CMD. It’s always rewarding to see our insights contribute to discussions shaping the future of the industry. https://lnkd.in/ekUUrzgz
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Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays
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‘Integrated Marketing’ advocate, driving business impact | Brand building & strategy | Experienced in Global Marketing ops & Transformation | Problem-solver I Marketing Leader with diverse experience
80% respondents feel #Health & #Wellness is the most important factor in their lives as per our newest research….. Don’t miss out this and other interesting finding in this multi-country( including India 🇮🇳 )media research. Havas latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. #health #wellness #marketing #branding #research
Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays
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Our newest research report, "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," explores how consumers' expectations have changed against a turbulent social and political background and predictions for this continued evolution in 2025 & beyond. Read on to learn about how brands can meet the growing consumer demand for trust, responsibility, and more. Alastair Baker Mitchell Long Luisa Dalli Tania Teurquetil Michael Kay
Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays
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Executive Vice President-Publicis Media Services - Digital | Data | Tech | Privacy | Programmatic | MMA Council Member-AI & Data and Martech | Guest Lecturer | Speaker | Aspiring Independent Director
Fantastic piece by Terence Kawaja The article discusses Publicis Groupe's success in the advertising industry, attributing it to strategic investments in data and technology. Publicis has embraced a digital-first approach, leveraging its proprietary tools and platforms to enhance client services. The company's focus on integrating creativity with data-driven insights has positioned it favorably against competitors. Additionally, Publicis' adaptability in navigating market changes and embracing new trends is highlighted as a key factor in its ongoing growth and leadership in the sector. Please read on! https://lnkd.in/gZqZqiSp
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Discover key insights from the Havas-sponsored Cannes panel on defeating consumer distraction. Industry experts from Havas shared innovative strategies to capture attention and build lasting connections in today's competitive landscape. Dive into the recap and unlock the secrets to standing out in a crowded market! https://brnw.ch/21wKZKo #CannesLions2024 #ConsumerAttention #partnercontent #Cannes2024
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