The Fratelli Group

In a world where everyone is “too online,” SNL’s adaptation of skits based on memes and other facets of internet culture is a reminder that tapping into niche platforms like TikTok and pouncing on viral moments can boost relevance — but authenticity is key to making it work. Read more: https://lnkd.in/eQdjmrBE

Happy New Year! The Fratelli Group wishes you a happy and healthy 2025.

Happy holidays from The Fratelli Group! We’re grateful for the connections and collaborations that inspire us every day. 

Campaigns That Clicked: As 2024 comes to a close, watch the video below to hear some of The Fratelli Group’s favorite communications and marketing moments from the year. Check it out!

Gen Z is exchanging “doom scrolling” for “doom spending” this holiday season, as many plan to buy more than last year. After a year of negative news cycles, advertisers can cut through the noise with campaigns that promote positive messages and authentic connections with consumers. More: https://lnkd.in/dCJWJCDy

“Internet culture is culture.” YouTube’s 2024 report shows creators are no longer just participants in culture — they’re its architects. By leveraging innovative creator and fan communities and becoming a space for cultural exchange, YouTube has become the starting point for the latest trends. For brands and communicators, leveraging these creator-driven “digital franchises” is key to staying culturally relevant. More: https://lnkd.in/eVemHTe9

ESPN’s decision to create two exclusive studio shows for Disney+ is a tactical way to expand its offerings to new audiences. By diversifying its programming to fit Disney+ users’ interests, ESPN demonstrates that tailoring content to engage with potential viewers is critical to increasing brand recognition and tapping into new markets. More: https://lnkd.in/eA9HeREQ

Spotify’s “Wrapped” is known for releasing trend-setting new additions each year. From matching users with cities that share their listening styles to this year’s AI-generated podcast analyzing users’ music evolution, Spotify proves that creating tailored, outside-the-box experiences for your audiences can deepen engagement and make campaigns unforgettable. Read more: https://lnkd.in/dCAvpdnG

Cameo, known for personalized celebrity messages, announced they will now allow anyone to sign up to create and sell custom videos through its new initiative CameoX. This expansion takes advantage of the flourishing creator economy and highlights the importance of adapting to creator-driven trends. For communicators, the lesson is clear: empower your users to stay relevant in a changing digital landscape. More: https://lnkd.in/eQ9pFMpf

Meeting the moment is pivotal to attracting and retaining an audience. As waves of people migrate to Bluesky and Threads, these emerging social platforms must capitalize on their newfound momentum and adapt to what their new users seek. Learn more: https://lnkd.in/ekHbHGyB