The Fratelli Group’s Post

The Best Way to Use Viral Moments 😆 Dunkin' Donuts' new ad featuring the Love Island USA Season 6 cast, fresh off their breakout season, is a perfect example of tapping into trending conversations to amplify brand awareness and launch a new product! Here are some of our top tips for brands looking tap into viral moments: 🎯 Tap in after the peak: With less competition, your brand has more room to shine and connect directly with your audience. 👥 Know your crowd: When you give them what they’re already talking about, your brand feels more relatable and relevant. 🤪 Tap into humour: A fun, playful tone encourages sharing and engagement, making your message stick. 🔑 Stay authentic: Let it fit naturally into the content, creating a more genuine connection that audiences trust.

In a time of increasing news fatigue and election exhaustion, how can brands effectively reach and engage their key audiences?   In our insightful Q&A with Lisa Thomas-Laury, we explore the enduring power of storytelling and authenticity. Discover how to connect with your audiences where they are — whether in insider trade publications or on social media.   Learn how to enhance your brand's engagement strategies: https://lnkd.in/eG6568sw

Why do some Campaigns Miss the Mark? Ever come across a campaign so off-target you wonder, How did they miss the mark that badly? The missing ingredient in many of these cases is one simple yet powerful word: authenticity. In the world of PR, even the most detailed planned campaigns can fail if they overlook authentic connection. Too often, brands invest all their resources into eye-catching visuals, popular trends, or using the latest tech only to fall short on results. Why? Because they didn’t take the time to truly understand and resonate with their audience. Authenticity is the bridge between your message and your audience’s values and beliefs. It’s the foundation of trust and should never be overlooked. Authenticity can’t be faked or rushed it requires understanding your audience deeply, staying true to your brand’s voice, and building genuine connections. True engagement happens when people see themselves reflected in your story. Next time you’re planning a campaign, ask yourself: Does this feel real? Would our audience see themselves in this story? Because the truth is, the campaigns that connect on a human level are the ones that drive real impact and lasting success. What’s a campaign you’ve seen recently that nailed authenticity? Let’s discuss below! 👇 #AuthenticityMatters #BuildingConnection #PRInsights #Authenticity #BrandConnection

Are you using insights from your social community to enhance your brand? It can be a game-changer. Nowadays, "authenticity" is often mentioned at marketing conferences, becoming almost a cliché. However, at the AdAge GenZ Summit, I found another theme continuing to enter the conversation: developing your strategy directly from your community. Comments, direct messages, videos – everything is valuable. Listening to your social audience isn't a novel concept (social listening, anyone?). But the most successful brands are taking it a step further. They're collaborating with their communities and taking action based on their feedback. They understand that their community is a built-in focus group. The message was clear among the speakers – Kristin Patrick at Claire's, Soyoung Kang at eos Products, Justin Breton at Walmart, Kaylah Burton from Wieden + Kennedy working on McDonald's, and Jamie Cygielman at American Girl – all emphasized this approach. The younger generation desires a conversation, not a lecture. They want to be heard, so it's important to listen to them and let them guide your strategy. Remember that your community is your compass. So, work together to navigate your brand's success! 🧭 #CommunityDriven #GenZStrategy #SocialListening #BrandEngagement #AdAgeGenZSummit

GOOD MORNING COFFEE CREW!   This week's Coffee Talk was sparked by an eye-opening commentary I came across: (http://bit.ly/3THp6Vk) about Brand Awareness Challenges. Neilson Media Data dropped some jaw-dropping stats: - 500,000 brands across 2,000 product categories worldwide - Over 30,000 new consumer products hit the shelves annually Getting noticed in this crowded space is tougher than ever. Remember when a TV ad during primetime could make your brand the next "Charmin"? Yeah, those days seem like ancient history. Who even tunes into Network TV anymore, am I right? My 2 Cents: •      While the game has changed, one golden rule still reigns supreme: the 4Rs - hitting the Right audience with the Right message, at the Right time and Right place. It’s about cutting through the noise and making every penny count! •      Don't forget: Measure, tweak, repeat. •      Innovation is the name of the game for standing out, whether it's through killer creative, savvy media placements, or a combo of both. •      Don't be a Follower. Be a Leader. Be a Purple Cow* •      Embrace the journey of trial and error. Don’t be afraid to Fail Forward! Would love to hear your Thoughts and Ideas on Brand Awareness Challenges Grab your Cup of Joe and Chime In! P.S. I learned how to use Canva and created the image 💓 💓 💓 Oh the possibilities!  *Purple Cow: A good read on how to differentiate your Brand (https://g.co/kgs/iXvgwPY) 

Let your brand voice be an honest reflection of who you are. Audiences connect more with real, transparent brands than those that try too hard.

🤝 2025 PR Trend: Humanized Brand Interactions 🌟 As we head into 2025, one thing is clear: audiences crave authentic interactions with brands. The focus is shifting from traditional messaging to genuine, human experiences. Here’s how to prepare: Prioritize Authenticity: Share real stories that resonate with your audience and reflect your brand’s values. - Engage on a Personal Level: Foster two-way communication through social media and community engagement. - Show Empathy: Understand and address your audience’s needs and concerns to build deeper connections. - Highlight Your People: Showcase the faces behind your brand—employees, customers, and community members—to create relatable narratives. Embracing humanized interactions will not only enhance your brand’s reputation but also forge lasting relationships with your audience. Let’s make 2025 the year of authentic connections! 💬❤️ #PRTrends #HumanizedInteractions #Authenticity #BrandEngagement #PublicRelations

"Imagine your brand’s voice resonating on top industry platforms—our guest posting services make it happen! 🔥🖋️ At Sapphire, we believe in building real authority and engagement, not just links. Each post is crafted to align with your brand story and spark genuine interest from new audiences. Stand out, rank higher, and let’s grow together! 🌍✨ #GuestPostStrategy #SapphireSuccess #BeyondBacklinks #DigitalInfluence"

Hello, LinkedIn! 👋 Welcome to Day 4 of the 9 Days of Branding! Today, we’re diving into Part 2 of 3: Brand Positioning, Section 1 of 3: Audience. This is where we start focusing on who your brand is speaking to and why they’ll care. Your Audience is the heartbeat of your positioning—get this right, and everything else falls into place. Once you’ve tackled the document below, you’re off to a great start. Tomorrow, we’ll move on to Section 2 of 3: Market, where we’ll explore how to identify the space your brand occupies in your industry. But for now, I hope you’re doing something enjoyable this Saturday! The work can wait until Monday—these posts aren’t going anywhere. 😄 And as always—keep branding boldly! 💪 #9DaysOfBranding #BrandPositioning #KnowYourAudience #PersonalBranding #WeekendVibes

Effective trendjacking can help boost your brand awareness, increase engagement with new audiences, and even drive conversions, but it’s tricky to get right. Our new guide breaks down the do’s and don’ts of hopping on trending moments and provides actionable tips to help you join buzzy conversations before they fade away. Learn more: https://bit.ly/47QNPgC