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Getting back into the regular day-to-day after a few days at the Association of National Advertisers Media Conference. There were some key-takeaways worth sharing--in order of presentation, not importance :): 1) Henkel's Katerina Moragianis and Joanna Marrollo talked about integrating national brand media with retail media (not planned/thought of/managed in silos), with retail media being THE fastest growing media channel EVER. 2) Marc S. Pritchard shared that media is a superiority tool and if media is profitable then it should not be cut. Reach, Effectiveness, Efficiency as the framework. 3) Shenan Reed blew me away: treat others as you'd like to be treated as an advertiser. Connect with humans regardless of whether you're selling a $50 make-up product or a $50K car. An experience that builds trust and loyalty is the first KPI for media. What GM is doing for equity and inclusion and sustainability is awe inspiring. 4) Our client, Pat Petschel from SBD: Get real with your brand, embrace the tension, think outside the sphere. And who knew Bono had to approve. 5) Kraft Heinz' Nick Jezarian: Media can move people, move culture, and move business. Use the tension between media SMEs to inspire creatives. 6) United Airlines' Brittany Clauss: Good Leads the Way: this is not a one and done--it's an intention to do the right thing. "Culture eats strategy for breakfast" was mentioned numerous times and though cookieless was touched on by some, it truly was a focus of only one session which I thought interesting. Follow me as we'll dive deeper into this along with other hot-topics stemming from the conference. #ANAMedia

🔑 This week we have Jessica Tamsedge, as our contributor to Booster Consulting Limited's Insights' "The Key" 🔑 Jessica Tamsedge is the CEO of Dentsu Creative UK, which includes 300 people across the 4 UK Dentsu Creative offices in the UK. 🧠 Jessica defines her role as “…bringing together the best of our brand, experience, content, influencer, social and entertainment brains to build brands for what’s next.” 🔥 Jessica is also very involved in helping the advertising and marketing industry be better, including roles with WACL (Women in Advertising & Communications Leadership ), The Women's Association, IPA (Institute of Practitioners in Advertising), Advertising Standards Authority and Chief. ❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less): ➡ ”Trust, partnership, ambition" ❓ Please expand on this (In 100 words or less): ➡ “The best client relationships start with a shared ambition. What does good look like, what might stand in our way, what are we prepared to tackle to the ground to get to better work. Trust means you can have the hard conversations, that you're talking about problems before they become briefs and that both sides will call it if the work's not good enough. Partnership means you do all of this as a team, sharing the responsibility for delivering brilliant, effective work.” ❓ What is your longest Client-Agency relationship? ➡ Waitrose & Partners: 25 years (and counting) 🎉 Dentsu Creative's 25 year relationship anniversary with Waitrose & Partners has just been celebrated and it goes from strength to strength, with them now working on content, commerce and entertainment, and having just launched "The Live Cookery School". Find out more about that here….I challenge you not to get hungry! 👩🍳 https://lnkd.in/e2dPwKHK 🔥 Thank you for sharing your great take on “The Key” 🔑 Jessica Tamsedge. Here’s to building more trust in our relationships! #trust #partnership #ambition #relationshipsmatter 🔑 “The Key”: Visit our website to see all of "The Key" insights so far https://lnkd.in/eeq_Sv7g 

The advertising world isn’t slowing down, so why should you? The Future Media Forum is your all-access pass to staying ahead of the curve, making bold moves, and claiming your place as a media trailblazer. When is this fantastic event taking place? 13th March 2025. Here's why you'll love it: Stay Ahead: Get cutting-edge insights from international keynotes and local pioneers shaping the future of media. Tailored Content: Choose between two focused tracks: - Strategic Vision – Big-picture strategies for industry leaders. - Tactical Execution – Practical tools for building standout campaigns. Meet Your People: Rub elbows with 300+ industry powerhouses, from brand leaders to tech pros. Unforgettable Experiences: Explore the Experiential Marketplace with innovative activations designed to inspire. This is your opportunity to shape the future of media, connect with industry leaders, and walk away with ideas to transform your business. The future starts here – will you be part of it? Secure your tickets today: https://bit.ly/4g8bwnI #FutureMediaForum

That’s a wrap on 2024! We’re thrilled to share our best placements of the year—evaluated not just by reach, but by their performance, sales impact, and overall ROI. Here’s what we accomplished together: - Just under 60 billion impressions total - An average of 124 million impressions per client, per month - An estimated $0.0000437 spent per reader per placement on average - 35 media events organized and coordinated gathering a total of 875 editors cumulatively - 80% of placements featured in Tier 1 publications or platforms - Increases portfolio award wins by 40% - Brands regularly reported spike in website traffic within days of placements - Successfully launched 25+ new products or campaigns with outstanding coverage results - Got more products in celebrity hands including Blake Lively, Serena Williams, Jessica Alba, Mario Lopez, and Tamara Mowry. At Trent & Company, securing the placement is just the start. It’s how we leverage those wins to drive even greater results that sets us apart. From top-tier outlets to niche platforms, there’s nowhere we haven’t landed this year—and we’re ready to top it all in 2025. Let’s make it happen. #thatsawrap #media #pr #news #impact

That’s a wrap on 2024! We’re thrilled to share our best placements of the year—evaluated not just by reach, but by their performance, sales impact, and overall ROI. Here’s what we accomplished together: - Just under 60 billion impressions total - An average of 124 million impressions per client, per month - An estimated $0.0000437 spent per reader per placement on average - 35 media events organized and coordinated gathering a total of 875 editors cumulatively - 80% of placements featured in Tier 1 publications or platforms - Increases portfolio award wins by 40% - Brands regularly reported spike in website traffic within days of placements - Successfully launched 25+ new products or campaigns with outstanding coverage results - Got more products in celebrity hands including Blake Lively, Serena Williams, Jessica Alba, Mario Lopez, and Tamara Mowry. At Trent & Company, securing the placement is just the start. It’s how we leverage those wins to drive even greater results that sets us apart. From top-tier outlets to niche platforms, there’s nowhere we haven’t landed this year—and we’re ready to top it all in 2025. Let’s make it happen. #thatsawrap #media #pr #news #impact

Our not-so-secret weapon to helping clients understand their audiences is a combo of two things: 1) our premium subscription to GWI that gives us deep insights into people’s behaviors 2) our team’s ability to turn those insights into brilliant strategies that get results And now, we’re offering this service to other marketers who want to be on a level playing field with some of the largest and most influential agencies out there. https://cat-tonic.com/cap/ #CustomAudienceProfile #IntelligentCreative

Authentically representing your audience in your communications efforts is paramount for building trust and connection. In 2023 an Edelman Trust Barometer survey even showed nearly 90% of consumers consider authenticity a key factor when choosing brands they support. In this month’s Industry Insights, our team had the chance to sit down with Lia Crabbe an account manager with The Show and Tell Agency, to dive into this topic deeper. ➡️ https://lnkd.in/gkfVKrVy #AgMarketing

Have you read July's Industry Insights yet? If the answer is no, don't worry! Now is the perfect time to catch up. It’s the perfect excuse for that ten-minute break you’ve been meaning to take. 👀 In this edition, Lia shares invaluable tips on using authentic imagery – a key element for enhancing your upcoming marketing and communications efforts. Don't miss out on her expert advice! #IndustryInsights #AgMarketing Crafted Communications – Content & Strategy

Thought Leaders Weigh In Please: Taking a short break from submitting press clients and I really want to have my data team pull the numbers. In the past week we have secured 200+ media placements so the numbers should (AND WILL) be UP THERE!!! DONT GO TOO HARD ON ME IN THE COMMENTS #PR PROFESSIONALS 😂 At what point do you want to know the numbers on your campaigns? How often are you checking them? What exactly are you checking? In less than 60 days our last magazine takeover campaign had 21.6 million in readership exposing all parties to new audiences aiding in the growth of our brands visibility, credibility and social net worth. #IconicPressWeek started last week and has now extended through this week also. It's been really exciting for The Iconic Speakers Network members and partners who participated. I personally want to see those numbers TODAY. I'm truly overjoyed and really want to see but I'm wondering, what do other professionals do when they are working on their own projects/campaigns etc. My question is how soon do you check the data and why do you choose that time frame?

Our not-so-secret weapon to helping clients understand their audiences is a combo of two things: 1) our premium subscription to GWI that gives us deep insights into people’s behaviors 2) our team’s ability to turn those insights into brilliant strategies that get results And now, we’re offering this service to other marketers who want to be on a level playing field with some of the largest and most influential agencies out there. https://cat-tonic.com/cap/ #CustomAudienceProfile #IntelligentCreative