dentsu Southeast Europe

Still enjoying the holiday season 🥳 🎄✨❄️🎁 Happy Holidays from all of us in Southeast Europe!

Wake up everybody, it's Xmas🎄❄️🎅💕🎁⛪ Wishing all colleagues, clients and partners Merry Xmas! Special thank you to Akihiko Shibata, Creative Director, Dentsu Tokyo Japan, who won our holiday design competition with this on-brand festive snow globe spreading the message of seasonal cheer.

🎅🎁🎄 Santa already arrived for 165 children from Școala CONIL fondată de Asociația CONIL, Asociatia Mame pentru Mame, Reality Check NGO and even the two little rabbits of CONIL got something😮 Thank you all #dentsuRomania elves❤️ and our close partner, Romanian Diversity Chamber of Commerce for embracing our first Be Santa for a Kid Campaign! And again kudos to Alexandru Stan and Mateescu Daria, dentsu DEI Council for fulfilling the wishes of the unprivileged kids from two very poor communities in Romania, Poienarii Burchii (Prahova) and Castelu (Constanta). 🎁🎄🎅💕🎆✨🐰🦄🎄 Video credits: Alexandru Stan

Purple Night Romania 2024 | AcessCITY | Bucharest dentsu DEI Romania & Romanian Diversity Chamber of Commerce have united in their common call to action for accessibility and inclusivity, and rolled out a digital OOH campaign in 21 locations in Bucharest as a reminder of their commitment for the International Day of Persons with Disabilities, Dec 3rd.   Also, very happy to have our client Generali Romania amplifying the awareness on the ongoing need for greater accessibility, equal opportunity, and inclusion with their branded purple bus running throughout the city.   Kudos to Alexandru Stan, Co-chair dentsu DEI, Andreea Brezan and the enthusiastic #RDCC Team Together we can light the way to change 💜 #IDPWD2024 #DisabilityAwareness #EUDisabilityRights #UnitedinDiversity #PurpleNightRomania

Same day, every year, Dec 3rd, #dentsuRomania breaths, lives and dresses purple (or just a touch) in solidarity with The International Day of Persons with Disabilities. We acknowledge the approx. 860,000 people with disabilities (4,5%) in our country and for the second year in a row, we joined #PurpleNightRomania2024 powered by Romanian Diversity Chamber of Commerce (RDCC). If last year we lit up our 11 Enescu office building in purple, this time we chose to organize an internal awareness event. Thank you #Milka and Mondelēz International Romania for sweetening our day as you know best 💜 Purple Day is a dentsu DEI Council Romania initiative. #IDPWD2024 #DisabilityAwareness #EUDisabilityRights #UnitedinDiversity #PurpleNightRomania #RDCC Photo credits: our Joy Ambassador, Gabriela Gheorgheasa

Following The Code success from last year, when #dentsuCroatia and Heineken partnered with the Faculty of Economics & Business Zagreb providing students practical digital mkt experience with focus on the Karlovačko brand, this year we came back to select their best works based on two semesters of mentorship with professors and industry experts. Vjekoslav Srednoselec and Sabina Lesar, our colleagues from Dentsu Croatia provided valuable insights and support, adding an additional layer of industry expertise to the project. The Code is #dentsu youth support program that connects experts from the advertising industry with students, to transfer their expertise and knowledge through joint projects and collaborations. Thank you HURA! https://lnkd.in/diWjr6pQ

🎊 Dentsu Bulgaria Wins "Influential Agency of the Year" 🎊 We are thrilled to announce that dentsu Bulgaria has been awarded the prestigious title of "Influential Agency of the Year" at the Leaders of Influence 2024 Awards. This recognition celebrates our commitment to reshaping the future of advertising by tackling the invisible carbon footprint of marketing industry. By addressing this issue, dentsu Bulgaria is leading the way with: ✅ Introducing innovative green practices into media strategies ✅ Transforming media strategies  ✅ Reducing the environmental impact of campaigns  ✅ Empowering brands to champion sustainability Together with our media partners, we’re helping brands integrate green practices into their very DNA, ensuring marketing strategies align with their sustainability goals. A huge thank you to our team, partners, and clients for sharing our vision and making this achievement possible! #DentsuBulgaria #Sustainability #DentsuGood #LeadersOfInnovationAwards2024

Our Mateescu Daria, #dentsuRomania speaker at Glovo Brands & Media Day Bucharest: "An event only ends when everyone stops talking about it. And we are still talking about Glovo Brands & Media Day. We were delighted to participate, discuss our collaboration with Glovo for ING Back to School, and look forward to more collaborations in Glovo's innovative style." Thank you ING Romania, Glovo Romania Team, Ivan Laketa and retail-FMCG.ro for covering this retail media-focused event. https://lnkd.in/drB3Yq3S Photo credits: Glovo Romania

The Romanian media landscape as seen by Marian Petcu, Strategy Officer dentsu Southeast Europe: “There are new buttons on Romanian TV remotes for agencies and advertisers. With Romanians spending 5+ hours daily on TV and embracing streaming platforms like Max, Netflix, Sky, Disney, Prime, and local Voyo & Antena Play, a huge untapped audience is now finally accessible. VOD paid advertising, launched in 2024, was quickly adopted, and 2025 will bring the first real targeted reach on big screens outside linear TV. Make sure to include connected TVs in your plans otherwise you’ll miss video full potential.” Now in its 15th year, dentsu’s The Year of Impact | 2025 Media Trends report presents our insights into the trends shaping today’s media landscape - and what these trends mean for brands in 2025 and beyond. https://lnkd.in/giCddFgx #FutureofMedia #MediaTrends

Brands looking to thrive in this expansive landscape must learn to master media craft to achieve the right outcomes from the algorithms. Ready to master the #algorithmicera? Download dentsu's Global Ad Spend Forecasts | December 2024 now 👉https://lnkd.in/e45bptwt  #AdSpendDec2024