Anthem, New Zealand’s Post

Thought Leaders Weigh In Please: Taking a short break from submitting press clients and I really want to have my data team pull the numbers. In the past week we have secured 200+ media placements so the numbers should (AND WILL) be UP THERE!!! DONT GO TOO HARD ON ME IN THE COMMENTS #PR PROFESSIONALS 😂 At what point do you want to know the numbers on your campaigns? How often are you checking them? What exactly are you checking? In less than 60 days our last magazine takeover campaign had 21.6 million in readership exposing all parties to new audiences aiding in the growth of our brands visibility, credibility and social net worth. #IconicPressWeek started last week and has now extended through this week also. It's been really exciting for The Iconic Speakers Network members and partners who participated. I personally want to see those numbers TODAY. I'm truly overjoyed and really want to see but I'm wondering, what do other professionals do when they are working on their own projects/campaigns etc. My question is how soon do you check the data and why do you choose that time frame?

If you are a former employee of a holding company agency like Interpublic Group (IPG) or Omnicom, what resources do you miss that were readily available to you? As an example, I miss being able to access research and consumer insights from IPG's research and insights team with a quick email and a hypothesis. What do you miss that you wish you still had access to? #agencylife #advertisingagency #pragencies #digitalagencylife #sponsorshipagencies Pemberton

Whoa, did you guys see the news? 😮 Omnicom just swooped in and bought Interpublic Group! Talk about a power move in the ad world! I'm still wrapping my head around it, but here's the gist: • Omnicom's taking the bigger slice of the pie (about 61%) • IPG folks are trading in their shares for some Omnicom stock • They're talking big savings – like $750 million a year big • Together, these two were pulling in over $25 billion last year It's like watching two of your favorite brands team up. Remember when Disney bought Marvel? This feels just as huge for us marketing nerds! But I can't help wondering... is bigger always better? 🤔 Are we gonna see some wild, never-before-seen campaigns, or is this just corporate bigwigs playing Monopoly? What do you think? Is this good news for the industry, or should we be worried? Anyone else picturing the most epic (and probably chaotic) office Christmas party ever? 😂 Let me know what you're thinking! I'm dying to hear some insider opinions on this! #AdWorldShakeup #MarketingMergerMadness #FracturedNoir

Normal for the likes of Accenture to just 'buy' the talent to win. Says a lot about the culture and yes full service done correctly is going to be the new norm and yes you need heavy weights to go toe to toe with creatives and brand strategy teams to create amazing output..... Robert Tadros Detch S. Bryce Coombe Kristian Curcio Steve Douglas #agencymodels #brandstrategy #communicationstrategy #digitalcommunication #digitalstrategy

‘It’s fair enough to make certain assumptions about our audiences. But a lot of the times when we test these assumptions, the assumptions are wrong.’ To make our public affairs more effective, we harness best practice in marketing communications, such as: ➡️measuring understandings of an issue ➡️measuring brand perceptions ➡️message testing. Hear Steffen Thejll-Moller’s perspective on why audience insights matter to public affairs: 👇 #PolicyComms #Brussels #EUaffairs

Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.   Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period.  He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola.    Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards.   Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy

In today's marketplace, things change in a second. What I was aware of - a few weeks ago I had the good fortune to attend one of Interpublic Group (IPG)'s Acxiom events listening to Amy Adams from Discover Financial Services drop some great #ProTips on how marketers should organize and activate their #Data. Attending this event reminded me of how far things had come from my #media planner days at Interpublic's FCB on the Quaker (Cap'n Crunch!) account. What I was not aware of - that agencies from my career 20 years ago at Interpublic Group (IPG)'s FCB Chicago and Omnicom's Element 79 then later OMD USA would all merge into 1 offering in the very near term (!!!). There are massive changes happening in the industry. If you are in need of getting an outside perspective to help wrangle in focus - let's talk! #BarretRobertsConsultingLLC is roaring into 2025 and excited to continue to work with #Brands, #Agencies and #MediaVendors as we head into the new year to help shape the future. #CPG #LetsDoThis

🌟 Have you ever wondered about the impact of being featured in a prestigious magazine like News Wire? Here are some insights to consider: • Being featured in News Wire magazine can significantly boost your credibility and industry authority, positioning you as a thought leader in your field. • A feature in a well-respected publication like News Wire can help you reach a wider audience and attract new opportunities for collaboration or partnerships. • Paid media placements, such as features in leading magazines, showcase your expertise and accomplishments to a targeted audience, enhancing your professional reputation. • The visibility gained from a News Wire feature can lead to increased brand recognition and trust among your peers, clients, and industry professionals. • Utilizing paid media channels like News Wire can provide a strategic advantage in a competitive market, setting you apart from your competitors. In a digital age where online presence and reputation are paramount, leveraging paid media opportunities like News Wire magazine can be a game-changer for your personal brand and business success. Remember, investing in your visibility and credibility through strategic media placements can yield long-term benefits and open doors to exciting new possibilities. Embrace the power of paid media and watch your influence soar! 🚀 #PaidMedia #ThoughtLeadership #ProfessionalGrowth

...we're back! With more on the Omnicom Media Group- Interpublic Group (IPG) takeover. This time Performance Marketing World gathered 6 experts (including MTP CEO Tim Ringel!) for their thoughts on how the so-called ‘mega-merger’ will impact #client work, #employees, and opportunities for smaller #agencies. Read on for insights from Tim along with: Jeremy Haft, Digital Remedy Mariana Carvalho-Jones, Mantis Teiffyon Parry, Equativ Jason Warner, SBS Jay Pattisall, Forrester https://lnkd.in/gptBA64U

Death is part of the design. It is a part of defining your purpose, to also define your size. What size problem are you here to solve? Are you growing to better solve that problem, or to hopefully make more money? Or because you think it increases your longevity? Whether because of capitalistic hustle culture mindset, or ego, we all tend to cling by our fingernails to our businesses. “I’ll do anything to keep this thing going.” I get it. I did it. We put our whole selves into them. They become a huge part of our identity. We try to force life into them by pivoting, growing for growths sake, and often times methods that feel antithetical to our original intent. Because we don’t want to “fail”. We view “death” (going out of business, shutting down, selling out) as failure. I urge all of us to instead be comfortable fading off gracefully into death. It is inevitable. And if we are smart enough to and fortunate enough to plan for it upfront, we can minimize its impact on us and the team we’ve built along the way. When I shuttered my studio, I did the best I could to set up my small team for success. If I had more foresight, I could have done that even better. Nothing lasts forever. Death is a part of the design, whether we like it or not. Failure has no place in the conversation, in my opinion.