Tenwest

40% of the global recorded music market is now independent artists - but are we giving emerging artists the attention they deserve? In our latest blog, Rubin Patel (Co-Founder, Tenwest) explores the opportunity of the post-music creation economy: emerging artist discovery and development at scale. The numbers are staggering: 🚀 6.4 million DIY creators worldwide 🚀 120,000 songs uploaded to Spotify daily 🚀 1/3 of UK independent music streams coming from DIY artists 🚀 Music industry projected to double by 2030 In this piece, Rubin argues that emerging artists aren't just participants in the music economy - they're the key to its future. He challenges us to focus on building scalable infrastructure that helps them build sustainable careers with recurring revenue. Read the full article here: https://lnkd.in/eMECg7DU What do you think is the biggest challenge facing emerging artists today? Share your thoughts in the comments below ⬇️ #MusicIndustry #MusicBusiness #MusicTech #UKTech #Entrepreneur #Startup #Innovation #EmergingArtists

SETMIXER IS GOING ON TOUR! We are thrilled to share our tour collaboration with Tenwest artist The Wellermen. In 2025, The Wellermen will tour the USA and Europe (a total of 46 dates) and bring one of our recorders to plug in every evening so that Setmixer can record, mix, and distribute each show overnight so audiences and superfans can listen to the performance the next day. Tenwest has been a great partner for us since the Grow Music team from BPI (British Phonographic Industry) and London & Partners first brought us together. Thanks, Jake O'Neill and Rubin Patel, for the great collaboration. We are looking forward to doing a lot more soon! #livemusic #growlondon #musicinnovation #globaltours

We are thrilled to announce our partnership with Setmixer for our upcoming global tours with The Wellermen! This collaboration will allow us to deliver high-quality audio recordings of every performance, ensuring that not only the fans in attendance but also The Wellermen’s millions of supporters worldwide can experience the magic of their shows. Both Tenwest and Setmixer are proud participants in the Grow Music programme, an initiative by London & Partners, the BPI (British Phonographic Industry), and Abbey Road Red. This programme supports forward-thinking startups in music and technology, and we’re excited to work alongside Setmixer to push the boundaries of live performance recording and fan engagement. This partnership represents an exciting milestone in The Wellermen’s global journey, and we can’t wait to share the results with fans everywhere. Stay tuned for updates, exclusive content, and more! #Tenwest #Setmixer #TheWellermen #GrowMusic #GlobalTours #InnovativeTech

[now filled!] We're looking for an A&R coordinator at Tenwest! New recordings, creative project management, artist liaison and more...If you're that person or you know someone who is, feel free to reach out for more info :)

A lot of the music tech innovation and investment we read about is focussed on music creation & production. But after the music is finished there is a whole digital music supply chain and artist ecosystem that's super fragmented and ripe for innovation! I had a great chat with Trevor Clawson about this for his Forbes article on investment in music tech. Read more here and let me know your thoughts! https://lnkd.in/euWTGvH5 #musictech #investment #digitalmusicsupplychain

We have been working on something special. Future Mode - the ultimate growth platform for emerging artists. https://www.futuremode.io/ Artists are at saturation point, with so much new music making discovery and growth harder and harder. We’re delighted that Innovate UK are enabling us to build something different that provides diverse and emerging artists with the individualised support they need to actually develop a sustainable career online. Sign up for more info on Future Mode : https://www.futuremode.io/ #musicindustry #musicbiz #musicai #startup #musictech

We have been working on something special. Future Mode - the ultimate growth platform for emerging artists. https://www.futuremode.io/ Artists are at saturation point, with so much new music making discovery and growth harder and harder. We’re delighted that Innovate UK are enabling us to build something different that provides diverse and emerging artists with the individualised support they need to actually develop a sustainable career online. Sign up for more info on Future Mode : https://www.futuremode.io/ #musicindustry #musicbiz #musicai #startup #musictech