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40% of the global recorded music market is now independent artists - but are we giving emerging artists the attention they deserve? In our latest blog, Rubin Patel (Co-Founder, Tenwest) explores the opportunity of the post-music creation economy: emerging artist discovery and development at scale. The numbers are staggering: 🚀 6.4 million DIY creators worldwide 🚀 120,000 songs uploaded to Spotify daily 🚀 1/3 of UK independent music streams coming from DIY artists 🚀 Music industry projected to double by 2030 In this piece, Rubin argues that emerging artists aren't just participants in the music economy - they're the key to its future. He challenges us to focus on building scalable infrastructure that helps them build sustainable careers with recurring revenue. Read the full article here: https://lnkd.in/eMECg7DU What do you think is the biggest challenge facing emerging artists today? Share your thoughts in the comments below ⬇️ #MusicIndustry #MusicBusiness #MusicTech #UKTech #Entrepreneur #Startup #Innovation #EmergingArtists

Discovery Channel: Emerging Artists and the Post Music Creation Economy - Music Technology UK

Discovery Channel: Emerging Artists and the Post Music Creation Economy - Music Technology UK

https://musictechnology.uk

Patrick Clifton

Founder at Clifton Consults | Former Head of Music at Amazon | Growth Strategist for Start-Ups & Global Brands | Driving Transformation in Entertainment, Media & Tech

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