Amplifir - Performance Digital Marketing Agency

eCommerce & websites that are dependent on website leads or funnels to drive sales are about to be turned upside down! Googles new Gemini 2.0 AI-Agent will change website UX and how we use the web…forever! Google said this is part of a “fundamentally new UX paradigm shift, moving users away from directly interacting with websites, and instead, interacting with a generative AI system that does it for you.” 🤖 The era of AI Agents will have significant implications for brands, website design & the importance of keeping your websites content 💯% upto date with the latest information. (AI Agents can interact 24/7) “Zero Click” interactions & SearchGPT where a user gets the information they are searching for via a browser or a ChatBot is already increasing at record levels, some keywords (& webpages) are already seeing +80% Zero Click(meaning 80% of users never visited the website but saw your content in the search result or chat) this change will accelerate the move & result in even fewer users visiting your website. So what can brands do? Amplifir’s advice is to focus on the foundations of great SEO, the good news is this trend is not new, Google crawls our websites using Bot’s already to rank pages organically, just now the AI agents will be interacting with the website on behalf of the user too! #ai #aiagents #webdesign #ux #ui #chatbots #gemini #google #searchgpt #zeroclick #marketing #seo #digitalmarketing #ppc #search #aisearch #agenticai

Cheers to a Fantastic 2024 Sydney Festive Client Celebration! 🎉🍷 Last night, we had the pleasure of hosting our 2024 Festive Client Celebration at the incredible 4 Pines Brewpub in Manly, Sydney. It was an evening filled with great food, drinks, and even better company as we celebrated another successful year with our amazing clients. Thank you to everyone who joined us—it’s partnerships like these that make what we do so rewarding. Here’s to continuing to grow together in 2024! 🥂 #ClientEvent #FestiveSeason #ThankYou #Amplifir

Follow us on instagram 📲 #amplifir #digitalmarketingagency #socialmediaagency #instagram https://lnkd.in/ghJxXnWZ

For brands wanting to achieve greater advertising effectiveness, here is a great article with Mark Ritson 10-step guide, great reminder for all marketers.

📣 Google AI Overviews (AIO) or AI Search is launching in Australia. There are going to be some big changes in organic rankings (SEO), so how can brands prepare for AIO? Here are our top tips on how to prepare; SEO - the latest research from over 500k websites, brands that currently rank on page 1 and in positions 1 to 3 rank are more likely to appear in the AIO results; however, not always... In AIO, meeting user intent(behind their question) in the content is much more important than the explicit query, Structure content explicitly as questions and direct answers. With AI overviews answering queries directly, optimising content in a "question-and-answer" format may increase the likelihood of having it surfaced by Google’s AI models. Top Tips 💫 Structured Data: Use schema markup to give search engines more context about your content. AI thrives on understanding relationships and meanings between entities on the website. 💫 Conversational and Long-Tail Keywords: AI-driven searches are more likely to interpret natural language queries, so your content should be optimised with longer, more conversational keywords that mimic how people talk. 💫 User Intent and Context: AI is great at figuring out the intent behind searches, so creating content that directly answers user questions or solves their problems. Having high-quality, informative content that’s well-organised is the key. 💫 Featured Snippets and Voice Search: AI search tends to pull info from featured snippets for quick responses. Optimise your content to appear in snippets, answers to be 40-60 words. 💫 Content Quality and Relevance: AI is smart enough to prioritise useful, high-quality content over fluff, so the days of stuffing keywords are long gone. Focus on providing the user value. 💫 Expand Video & Social content, expand your content reach in video on YouTube & LinkedIn. AIO uses multimedia formats to answer the questions. #aio #google #SEO #search #PPC #digitalmarketing #seoagency #digitalmarketingagency #marketing #organic #ai https://lnkd.in/gkVta33Z

BREAKING UK NEWS: Performance channels fuel 9.3% UK adspend growth in Q1 2024, The UK advertising market is now expected to grow by 7.7% in 2024, reaching a total of £39.4bn Investment in performance marketing channels has continued to dominate UK adspend in the opening quarter of 2024, accounting for 79.7% of total adspend. https://lnkd.in/gCV6S-dg #uk #digitalmarketing #performancemarketing #digitalmarketingagency #advertising

Amplifir’s Co-Founder’s Andrew B. & Scott Wilson, GAICD meeting Northern Ireland’s First Minster Michelle O’Neill and Belfast’s Lord Mayor Micky Murray as part of the Irish Australian Chamber of Commerce trade delegation to Ireland. It was great to hear about the governments priorities & many business opportunities in Northern Ireland. #ireland #business #export #jobs #growth #digitalmarketing #ai #industry4.0 #artificialintelligence

Such amazing hospitality, thank you Leitrim.

Thank you Global Victoria & Austrade Europe, UK and Israel | Australian Trade and Investment Commission for such a valuable networking event last night held at Australia House, London. Amplifir’s Co-Founders Scott Wilson, GAICD & Andrew B. attended to hear from The Hon. Stephen Smith, Australia’s High Commissioner to the UK and Tim D. Victoria’s Agent General to the UK. With the Free Trade Agreement celebrating it’s first anniversary there are so many exciting growth opportunities and government support for Australian companies like Amplifir exporting to the UK. Thank you Tim D. Jeremy Eames Dominic O'Brien for your support. #trademission #ltw #growth #export #victoria #globalvic #growth #digitalmarketing #expanding #london

Andrew B. and Scott Wilson, GAICD on their way to London Tech Week! ✈️ https://loom.ly/dT1-3VM #LTW24 #LondonTechWeek