For brands wanting to achieve greater advertising effectiveness, here is a great article with Mark Ritson 10-step guide, great reminder for all marketers.
We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s Festival of Marketing https://lnkd.in/eyBNTAz5
Golden rules, loaded with evidence and logic.
We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s Festival of Marketing https://lnkd.in/eyBNTAz5
According to Mark Ritson, we’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field. Here’s his 10-step guide to ‘stand on the shoulders’ of the effectiveness giants https://lnkd.in/emykEuBa
📢Business owners, learn the strategies large companies use to generate significant profits from their advertising. Learn how to effectively evaluate the performance of your digital marketing campaigns and optimize your return on investment. 💸👉https://bit.ly/4fWSe57 #DigitalMarketing #Advertising #ROI #BusinessTips #NavazonDigital
ROAS, or Return on Advertising Spend, is a crucial metric in digital marketing that evaluates the effectiveness of advertising campaigns by measuring the revenue generated compared to the amount spent on advertising. It's like a performance report card for your advertising efforts! 📈 Here's the formula: ROAS = (Revenue Generated from Advertising ÷ Advertising Spend) 🔑 Key takeaways: -Higher ROAS indicates more efficient use of advertising budget, resulting in better returns. -Monitoring ROAS helps in optimizing advertising strategies and allocating budget effectively. Experimenting with different advertising channels and tactics can help improve ROAS and maximize revenue. 💡
The digital landscape is competitive, and understanding how profitable your advertising campaigns are is crucial to making the most of your marketing budget. ROAS, or Return on Ad Spend, might appear to be a simple formula at first glance, but there's a lot more to the equation than meets the eye. To accurately measure ROAS, you have to consider the time and resources invested in your advertising efforts, whether in-house or hired out, and you need to assign values to your conversion actions. When you're dealing with purchase value, that's pretty straightforward, but if you're tracking leads, you'll need to assign a value to your leads to calculate the return. Calculating ROAS can get a little complex, but it's an important metric to measure to fully understand how your advertising campaigns affect your bottom line. In our recent blog post, learn how to accurately measure ROAS so you can make sure you're fully optimizing your ad campaigns–plus learn how to boost your ROAS to get more revenue for your dollar: https://lnkd.in/ghQ9XW6y
📢Business owners, learn the strategies large companies use to generate significant profits from their advertising. Learn how to effectively evaluate the performance of your digital marketing campaigns and optimize your return on investment. 💸👉https://bit.ly/4fWSe57 #DigitalMarketing #Advertising #ROI #BusinessTips #NavazonDigital
Helping eCommerce Generate More Sales & Revenue. FB/IG Ads - TikTok Ads Specialist
We spent a Million dollars on Advertising for our client. Here are the results: And How we managed to get them. 1. We Spent $1.3 Million on Ads - We Made $12.3 Million from it. (11 ROAS) 2. We managed to get 70% of the Users that bought to come back again. 3. Passively built up a 100k Mailing list. Agencies promise you Above and Beyond when you talk to them. The truth is, these metrics did not come because we spent 1.3 Million. They came because : - We continuously tested different approaches with advertising - We made sure to document, Know and get familiar with the brands vision - Because we understood the Customer, Not The Business. This is a Pay to Play industry. It is merciless. Your budget means nothing if you don't know how to test and validate your theories. Your strategy means nothing if you don't have the budget to make it a reality. But… If you have both. Money starts coming in. 10/10 Times. If money is not flowing in… One of these 2 things are at stake. Diagnose which one it is. Fix it and Viola. You can thank me later ;) P.S (If you are not sure how to diagnose, Hit me up We have a free Marketing audit ready to be claimed!)
Do you have a good response for all of these objections? If not, work with your sales managers to develop a great response. Here are five of the most common objections that advertising salespeople face: 1. Budget Constraints "We don’t have the budget for advertising right now." This is one of the most frequent objections, where businesses feel they don’t have enough funds to invest in advertising, especially if they see it as a non-essential or risky expense. 2.Uncertainty About ROI "I’m not sure this will work for us or deliver results." Clients may be skeptical about the return on investment (ROI) from advertising, fearing they won’t see a sufficient increase in leads, sales, or brand recognition. 3. Prefer Other Marketing Channels "We’re already using other marketing strategies." Some businesses may feel comfortable with their current strategies, such as social media or word-of-mouth, and are reluctant to try new advertising channels. 4. Lack of Time or Resources "We don’t have the time or team to manage an ad campaign." Companies, especially small businesses, may not have the internal resources to manage and monitor advertising efforts, making them hesitant to commit to an advertising plan. 5. Past Negative Experiences "We tried advertising before, and it didn’t work." Some clients may have had poor experiences with previous advertising efforts, whether due to ineffective campaigns or unsatisfactory results, making them cautious about investing in it again.
Check out our most recent blog post: Mastering The Maze: A Comprehensive Guide To Digital Advertising Get in-depth actionable insights on: • Understanding Digital Advertising • Online Advertising vs. Traditional Advertising • What are the Benefits of Digital Marketing? • Strategies For Success • Types of Digital Advertising Click on the link below to read the blog. https://lnkd.in/d_YfctZB . . . #aipxperts #digitaladvertising #advertising #digitalsucess
As a future digital marketing professional, it’s essential that you understand various advertising methods. Discover shock advertising, its pros and cons, and how to effectively incorporate it into your digital marketing campaigns. #shockadvertising #digitalmarketing https://hubs.li/Q02rTsb-0
