🎙️ Voice Search is Taking Over! Is Your Content Ready? In the U.S. 41% of adults use voice search daily. 90% of people believe voice search is faster and easier than traditional search. With such strong adoption, voice search isn’t the future - it’s now! Is your SEO strategy ready to speak up? Learn more about Voice Search and the impact on SEO here: https://zurl.co/RSEd
Online Path: Digital Marketing Agency
Advertising Services
Unley, SA 1,280 followers
Imagine knowing your investment in digital marketing is making a tangible difference to supporting your business.
About us
Online Path is a leading Adelaide-based digital marketing and advertising agency that’s driven by conversions, not just clicks. We drop the jargon and get to know your business from the inside out. We’ll turn your goals into a strategy that works—and get you tangible results no matter what your objectives are. From SEO and digital marketing, to online and social media advertising, we’ll drive traffic to your website, make the phone ring, generate qualified leads and ultimately increase your sales. We even help not-for-profits build their brand and philanthropic appeal by leveraging the power of search advertising with a Google Ads Grant. We’re a family owned agency accredited as a Google Partner, and we’re backed by a global team of digital specialists who are Google Ads and Analytics certified. With our knowledge, expertise and experience, you can be confident that your digital marketing and advertising will get you bang for your buck. We love happy clients and our clients love our friendly, strategic and transparent approach. We’re here to build long-term relationships and care as much about your business as you do.
- Website
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https://onlinepath.com.au
External link for Online Path: Digital Marketing Agency
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Unley, SA
- Type
- Privately Held
- Founded
- 2014
Locations
Employees at Online Path: Digital Marketing Agency
Updates
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✨ Jacqui’s Top Tip for Google Business Profiles! ✨ Keep your Google Business Profile fresh and up-to-date - especially during the holiday season!🎄 ✔️ Add posts to engage with your audience 📸 Upload new images to stand out 📍 Double-check your service areas for accuracy ❓ Answer any questions to build trust Don’t forget to update your hours if there are seasonal closures. Small updates = big impact! 💡
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📍 Why Local SEO is a Game-Changer for Businesses Here’s why investing in local SEO is a no-brainer: 46% of all searches have a localised intent. Customers are actively looking for businesses near them. 28% of local intent searches convert into store visits or online purchases. 🚀 “Near Me” searches are up 130% year-over-year, and have grown by over 500% in the last five years. 🔥 As Google gets smarter, local search becomes even more important. Ready to boost your local presence and grab those conversions?
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💡 Olga’s Top Tip for Google Ads! Don’t waste your budget on irrelevant clicks! Regularly check your Search Term Report to spot irrelevant search terms and add them as negative keywords. 🚫 This ensures your ads only show up for the most relevant searches, saving money and boosting your campaign performance. 🎯 Smart optimisation = better ROI! Are you doing this regularly?
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We've learned more about Bluesky and why it is shaking up the social media game and showing 3-4x higher engagement and conversions compared to other platforms! 💡 What makes it stand out? High engagement: Open-source developers report strong interactions, even with smaller follower counts. No penalties for link sharing: A dream for publishers and SEO pros looking to drive traffic without restrictions. As Bluesky grows, it’s proving to be a goldmine for creators, brands, and developers alike. Are you ready to explore its potential? 🌟
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Google Discover is a personalised feed of content tailored to your interests. It appears on the Google app or mobile homepage and helps users explore news, articles, videos, and updates without needing to search for them. 🌟 For marketers, this means a chance to get discovered by new audiences organically. If your content is relevant and engaging, it could end up right in front of the people most likely to love it! 🚀 Find out more here: https://zurl.co/mV1e
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💡 What is a Key Event in Google Analytics? Key Events are the actions you really want to track - like form submissions, purchases or downloads. These events give you powerful insights into how users engage with your site and whether they’re completing the actions that matter most to your business. 📊✨ By setting up Key Events, you can optimise your marketing and boost ad conversions 🚀 Are you tracking the right Key Events for your business? Let’s talk!
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Emily's Top Tip: Take Control of Your Ad Copy. Did you know that Google AI can create and publish headlines and descriptions for your ads? It’s all thanks to the ‘Automatically Created Assets’ setting. While it can save time, it might not always align with your brand’s voice. Want full control over your ad copy? ✍️ Turn this setting off and ensure every headline and description reflects your brand perfectly. Your audience deserves the best version of your message! 💡
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🚨 What is Bluesky and why is everyone talking about it? With a decentralised approach and a focus on user control, Bluesky is becoming the go-to platform for those looking for an alternative to X (formerly Twitter) with over 700,000 new accounts created since the US election. The buzz is growing, with more people flocking to this new space for fresh conversations and less drama. Is it the future of social media?
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