ClickZ TikTok Insider’s Post

Every year, as we approach the holiday season, I see the same buzz and excitement among the SME brands and advertisers. It happens across Southeast Asia but in Indonesia, this time is known as Harbolnas, the mega sales day. It’s the moment brand owners have circled on their calendars—the ultimate chance to maximize revenue before the year ends. This season, TikTok’s Mega Sales 2024 Playbook has dropped just in time, offering a blueprint to help brands stand out in the busiest shopping period of the year. Here are some strategies that caught my attention: 1. The Power of TikTok Shopper Personas TikTok shoppers come in all types: Bargain Hunters, Inspirational Shoppers, Effortless Shoppers, and Purposeful Shoppers. Crafting campaigns that speak directly to these personas can make all the difference, building trust and engaging users where it counts. 2. A Phased Campaign Strategy for Mega Sales Success The playbook recommends breaking down campaigns into three phases: - Phase A - Inspire & Excite: Launch teasers 20 days before the event to build anticipation. - Phase B - Convert: Intensify your efforts during the peak sales days with high-impact ads. - Phase C - Retarget: Reconnect with users who’ve shown interest but haven’t completed their purchases. 3. Leveraging a Full-Funnel Approach To capture audiences at every stage, TikTok’s ad solutions—TopView, In-Feed Ads, and Video Shopping Ads—allow brands to create awareness, drive consideration, and secure conversions. 4. Data-driven Optimizations Setting up the TikTok Pixel, testing different creatives, and refining targeting is essential for success. TikTok recommends longer campaign durations to boost both brand recognition and conversions—something I’ve seen work wonders with my clients. 5. The Magic of Creator Partnerships Engaging TikTok creators brings that authentic, relatable touch to campaigns, which resonates deeply with audiences. For every stage of the sales journey, creators can amplify your message in a way that feels personal and engaging. You're running out of content to advertise? You can use Use Affiliate Creatives for Ads (ACA) to turn your affiliate creatives into ads at scale. If, like many, you’re eager to make this season your biggest yet but need guidance on TikTok’s unique ad strategies, I’d be more than happy to chat. Feel free to reach out if you’d like support in navigating TikTok ads to achieve your goals this season! PS: You can download the playbook here: https://lnkd.in/gu7ZH88E #TikTokAds #MegaSales2024 #DigitalMarketing #SoutheastAsiaMarketing #EcommerceMarketing #Shoppertainment #Harbolnas

Hot take: You shouldn’t be advertising on TikTok until you can check off these 2 boxes. (advice from 1 of NA’s 5 badged TikTok paid media partners) 1/ Give a sufficient budget to Meta You have to give yourself enough time and ad spend to understand your true: - CPA - MER - CAC Knowing exactly what these metrics really mean in the context of your business a whole, before jumping platforms and look at it in a platform specific context is crucial. Having this narrow, single channel focus rather than looking at the whole picture is going to give you a huge misunderstanding of where things are at wholistically. Instead of a hyper narrow focus on JUST in-platform CAC on Meta, or JUST in-platform CAC on TikTok… Look at things across the board, and gain a true understanding for what’s going on. 2/ Understand your customer demographic. A lot of brands go way too broad with out knowing where your customers truly come from. They think it’s the smart move to venture out into a bunch of different things, with out even knowing where the customers that go through their funnel are coming from. So what I always strongly advise in this case, is something as simple as just setting up post purchase survey. It will give you a crazy amount of data to work with, helping you understand who your customer is just, and where their first touchpoint was, just from the content you make. Tools to help see the bigger picture: - Triple Whale (Maxx Blank, Aj Orbach) - Rockerbox (Ron Jacobson) - Post purchase surveys. All in all, understand that maybe it isn’t your time to jump into YT Shorts or TikTok quite yet. And it’s why we don’t like to see brands jump into anything else until they’ve spent enough time and collected enough data from Meta. Focus on maxing out what you’re doing from a holistic standpoint, then venture out. Curious to hear your guys’ thoughts on this. Let me know down in the comments.

🎉 When the holiday season ends, the shopping doesn’t! Enter Q5, TikTok’s golden opportunity for marketers. From post-holiday deals to self-care trends, TikTok users are still actively shopping—and your brand can capitalize on this unique moment. In our latest blog, we break down: ✅ What Q5 is and why it matters ✅ TikTok tools to supercharge your campaigns ✅ Best practices to maximize ROI in this overlooked period 💡 Don’t let this post-holiday goldmine pass you by. 👉 Read the full blog here: https://lnkd.in/g9xkraPX #Q5Marketing #TikTok #Amber90 #PostHolidaySales #SocialMediaMarketing

Curious about how TikTok Shop Ads can transform your DTC brand? Let’s dive in! As a brand owner, you’re always looking for innovative ways to reach your audience and boost sales right? Enter TikTok Shop Ads — a game-changer in the digital marketing space. But what exactly are TikTok Shop Ads, and why should you consider them for your brand? Let's discuss this in detail! TikTok Shop Ads are targeted advertisements that appear in TikTok's search results and it allows you to reach those users who are actively searching for products like yours. Imagine your brand being front and centre when potential customers are most interested. Let's talk about a few reasons why TikTok Shop Ads are a must-try. 1. Reach Intent-Driven Shoppers These ads connect you with users who are already interested in what you offer and when someone searches for products or content related to your brand, your ad appears at the top, increasing the likelihood of engagement and sales. 2. Boost Brand Visibility Being at the top of search results means your brand gets prime visibility and this isn’t just about being seen it’s about being seen first, giving you a competitive edge. 3. Drive Targeted Traffic TikTok Shop Ads guide potential customers directly to your product pages and this targeted traffic is more likely to convert, driving sales and boosting your ROI. 4. Leverage Data for Optimization TikTok provides robust analytics to help you track performance and refine your strategy, make sure to monitor metrics like impressions, clicks, and conversion rates, so you can continuously improve your campaigns. So, if you're ready to take your TikTok marketing strategy to the next level, TikTok Shop Ads are your secret weapon. no matter you're new to TikTok or looking to enhance your existing campaigns, these ads can help you connect with your audience in a meaningful and impactful way. Are you ready to get started? I am here to help you! just DM "TTSA" Sanjoy Singh What strategies have worked best for your TikTok Shop Ads? Share your experiences in the comments! #TikTokShop #DTC #BrandGrowth #TikTokAds #Ecommerce #MarketingStrategy #SocialMediaMarketing #AdOptimization

If your brand isn’t using TikTok this BFCM, you might be missing out on one of the biggest opportunities to drive sales. TikTok has become more than a place for entertainment. It’s where consumers discover, engage, and buy, and that’s exactly what your brand needs during the year’s busiest shopping season. •Reach a diverse audience of 1.5 billion users, far beyond just Gen Z •Leverage a platform where over 71% of users purchase products they discover •Use TikTok’s built-in tools to create engaging, high-performing content with ease •Gain precise insights through advanced attribution for smarter campaign decisions With TikTok’s ability to connect, convert, and grow your customer base, it’s not just a trend. It’s a must for BFCM success. Learn more about how TikTok can transform your strategy in our recent article from Daniel Shepherd. https://lnkd.in/gnrQsVaR

🤩 We’re thrilled to share the exciting news about Klaviyo’s new integration with TikTok! 📲 With TikTok’s vast user base of over 1 billion, brands now have the perfect opportunity to reach nearly one in three adults through tailored ads. This powerful integration allows brands to merge TikTok’s dynamic platform with Klaviyo’s sophisticated customer data seamlessly. 🌱 At Growth Gurus, we know the importance of personalized marketing that extends beyond email and SMS. This integration enables brands to deliver highly relevant content at each stage of the customer journey, driving engagement and conversions like never before. No longer will marketing teams have to choose between speed and personalization. With just a few clicks, brands can target high-intent segments, exclude unlikely buyers, and leverage lookalike audiences to expand their customer base. 🚀 This is a game-changer for efficient and effective digital marketing. We’re excited to see how our clients will harness this integration to create impactful, personalized experiences for their audiences. The future of omnichannel personalization is here, and we’re eager to see the innovative campaigns that will emerge! #DigitalMarketing #Personalization #Klaviyo #Ecommerce

Klaviyo x TikTok is here. Now, brands can unlock personalized, efficient ads for TikTok’s 1B+ users. Here’s what you can achieve with this powerful integration: 🎯 Retarget high-intent segments to drive conversions 💸 Exclude unlikely-to-buy segments to save ad dollars 👥 Leverage lookalikes to grow your customer base And that’s just the start. Learn more about the new Klaviyo x TikTok integration here: https://bit.ly/4aGjaSL

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗧𝗶𝗸𝗧𝗼𝗸 𝗦𝗵𝗼𝗽’𝘀 𝘀𝗮𝗹𝗲𝘀 𝗴𝗿𝗲𝘄 𝗯𝘆 𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 300% 𝗶𝗻 2025? What does this mean for you and your business? TikTok is no longer just a platform for viral dances and entertainment—it's quickly becoming one of the most influential marketplaces in the world. In 2025, TikTok’s innovative e-commerce features allowed businesses of all sizes to reach new audiences and drive impressive sales, thanks to its engaging, interactive content. From shoppable videos and in-feed ads to live-streamed shopping events, TikTok is creating a seamless experience where entertainment and shopping come together. ✨ 𝗪𝗵𝘆 𝗧𝗶𝗸𝗧𝗼𝗸 𝗶𝘀 𝗮 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀: 𝗨𝗻𝗺𝗮𝘁𝗰𝗵𝗲𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: TikTok has a highly engaged audience that spends hours interacting with content. This creates an ideal environment for brands to showcase their products and connect with consumers in an authentic, fun way. 𝗗𝗶𝗿𝗲𝗰𝘁 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: With features like product tags in videos, live shopping, and influencer collaborations, users can purchase directly through TikTok without ever leaving the app—turning impulse interest into instant sales. 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗩𝗶𝗿𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: TikTok’s algorithm is designed to promote content based on interest and engagement—not just follower count. This gives small businesses the opportunity to go viral and capture the attention of a global audience, no matter how big or small your brand is. 🌍 With more than 1 billion active users and the rapid rise of social commerce, TikTok is reshaping the future of online shopping. Brands that are embracing TikTok’s e-commerce capabilities are seeing higher engagement, increased sales, and deeper customer connections. 🎯 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝘁𝗿𝗲𝗻𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? If you're not yet using TikTok Shop to promote your products, you're missing out on a huge opportunity to tap into a new wave of shoppers. Whether you're a small business or an established brand, TikTok's growth offers a unique chance to transform your content into a direct sales channel. Take action now—don’t just watch the trend, be the trend! #Ecommerce #TikTokShop #SocialCommerce #DigitalMarketing #BusinessGrowth #SmallBusinessSuccess #OnlineSales #MarketingTrends #TikTokForBusiness #2025Trends

Fresh Social Media Updates to Fire Up Your Strategy 🔥 The holiday hustle is in full swing, and the social media world didn’t skip a beat. This week, we’ve spotted new tests, features, and tools that could shape how brands connect and engage. 🧵 Threads is exploring the option for users to set any feed, including a chronological Following feed, as their default view. 🔥 Fuel for thought: For marketers, this shift reinforces the importance of building genuine follower relationships and creating content that earns its place in curated feeds. ➕ Instagram is testing a new location for the DM button on the bottom function bar, replacing the "+" button. 🔥 Fuel for thought: Brands should prepare for a potential shift in how users interact with their content, especially in Stories and Reels. 🖼️ Instagram is testing a more freeform collage feature for Stories, letting users combine multiple photos into a dynamic layout 🔥 Fuel for thought: This update opens creative doors for brands to share more engaging, authentic moments. It’s a great way to experiment with storytelling while standing out in the competitive Stories feed. 🎄 TikTok has released a guide on how to make standout video content this holiday season: https://loom.ly/-azdUdM 🔥 Fuel for thought: These guides are a goldmine for improving campaign performance. If you’re not already leveraging TikTok’s insights, now’s the time to jump in and level up your holiday marketing. As the social media landscape shifts, so should your strategy. Let’s ignite something extraordinary—drop us a message today! #SocialMediaUpdates #Instagram #TikTok #Threads #MarketingUpdates #MarketingAgency