AMP’s Post

Enjoyed collaborating on this timely BFCM piece. If the classic BFCM playbook is dead, how do you make your ad campaigns work better for you, to turn BFCM shoppers into loyal, high-LTV customers?

Raj Shamani , Thankful & Grateful..! In the recent podcast with Raj Shamani, Dr. Sanjay Arora, CEO of Shells Advertising Inc., delves deep into marketing strategies and consumer psychology. He discusses how major brands like Nike and Maggi have used specific tactics to drive consumer behavior and increase their market share. Dr. Arora highlights the significance of understanding consumer psychology and shares real-world examples of how processed food companies make their products addictive to ensure repeat purchases. He also explores the creation of luxury brands, explaining how brands like Apple build their perceived value through visual appeal and marketing strategies. The conversation touches on four key marketing lessons and the importance of color, such as why "Sale" signs are always in red. Additionally, they discuss the changing landscape of retail and whether it's truly "dead" in today's market. #podcast #learning #marketing #passion #love

Valuable insights into the world of branding and consumer psyche!!

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, Inc., a brand with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence. We discussed: 👉 The Tiege Hanley Story 👉 Insights from Tiege Hanley's Founder 👉 Agile Strategies for DTC Growth 👉 Cultivating Company Culture: Tiege Hanley's Approach to Expansion 👉 Tiege Hanley's Winning Channels, Struggles, and Triumphs 👉 Success Marketing: Tiege Hanley's Unique Approach Unveiled 👉 Mastering Global Marketplaces: Tiege Hanley's Long-Term Vision Tune in: https://lnkd.in/djePA_gD -- #ecommercemarketing #ecommercebusiness #ecommerce #dtcbrands  #dtcmarketing #shopify #shopifymarketing #dtc #facebookads #facebookadvertising #klaviyo #ecommercegrowth

Businesses need to move faster these days.  However, that will inevitably leave room for mistakes. Is that good or bad? How should businesses even deal with that? In this episode of The DTC Insider podcast, I sat down with Kelley Thornton at Tiege Hanley, Inc. to discuss that and many more relevant topics for DTC brands.

‘You can sell anything if you can get into the head of the consumer,’ said Dr. Sanjay Arora PhD on our podcast. He is the Founder and CEO of Shells Advertising Inc. and has been a Keynote Speaker. If you enjoy listening to brand case studies, how brands plan unique strategies to increase sales and how they understand consumer psychology then you will surely enjoy this episode! Here are top 5 takeaways from our conversation: -> An interesting study in the US found that Nike sold 14% more sneakers on days when fragrance was introduced in the store compared to days without it. -> He siad, the processed food industry today is built on creating addiction by achieving the "bliss point" through the right blend of sugar, salt, and fat. -> He shared a research that explained the yellow and red colour used by McDonald’s; Red triggers hunger and Yellow triggers happiness. -> Brand name plays an important role according to him, it should be short, easy to remember and easy to pronounce. -> One marketing lesson he shared,’ Sacrifice is the essence of strategy.” It is important to know what you don’t want your product/brand to be positioned like. That’s all I had for you today! We also talked about: ⏩ How Maggi played around emotions for brand positioning ⏩ How luxury brands are made ⏩ Four evergreen marketing lessons ⏩ Worst marketing campaign by brands ⏩ Apple’s branding story Watch the entire podcast here: https://lnkd.in/db2Vsbrx P.S. Which brand’s marketing campaign has still stuck with you? Comment below. #rajshamani #figuringout

Insights I gathered from the Brand Master Podcast episode ‘How brands grow’ with the professor of marketing science Byron Sharp. • Brands are not like people Byron explained how parts of our brain fire up differently when we see a brand compared to when we see a person. Brands are not special to people. • Loyalty isn't straightforward Byron detailed the behaviour of Polygamous Loyalty. They aren't exclusively loyal but loyal to a select few. For example, some people alternate between Starbucks, Blank Street, and Costa, but wouldn’t frequent another coffee chain. • You can't gain loyalty without people seeing you Byron describes brands that focus solely on physical availability but don’t appreciate visual identity as ‘blurry brands.’ Consumers cannot remember the brand without some uniqueness. Do you agree with any of these points or have anything to add? Brand Master Academy Stephen Houraghan #Marketing #BrandGrowth #MarketingScience #BryonSharp #BrandMarketing #EhrenbergBassInstitute

Episode # 69 Big Chalk's Rick Miller talks to the Road 2 Retail audience about current research tools and the state of the consumer  Understanding Your Consumer and Utilizing Research to Drive Your Brand Performance On the show today we spend time with Rick Miller, Head of Sales & Marketing Effectiveness at Big Chalk. Rick takes us through a detailed discussion covering: 1) What research tools should a brand utilize to ensure they understand their consumer and their brand's role in the category 2) The three key pieces of data driven research you need in order to improve your odds of success in getting a retailer to take your brand into their assortment 3) Big Chalk's proprietary research detailing The Tradeoff Consumer. Who are these people? What decisions are they making right now? How do these consumer actions impact both brands and retailers? You can dig into The Tradeoff Consumer research at their website: www.bigchalk.co (no 'm'!). Rick also goes into detail on marketing mix models and the importance of understanding the impact of your promotional spend and how to use this data to make spending allocation decisions going forward. These tools not only can help a brand grow, but also helps to remove uncertainty in the mind of your investors that the team knows what they are doing with their funds. Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Krista Anderson Maya French Matt Matros Jim McGuiness Jamie Grace Robert S. Maxwell Matt Matros Ryan Springer Genevieve G. Gilbreath Wade Yenny Andrew Weiss Corey Scholibo Dawn Kelley Nigel Smith Beryl Stafford Gregory Esslinger Laura Meemken https://lnkd.in/gYSjwtKc

What do PriceSpider and Costco Wholesale have in common? It's a bit of fun with math. Listen to this episode of The CPG Guys to see how many products we crawl daily and how many Costcos that equals. #digitalshelf #ecommerce #consumerexperience with Brett Banner

𝙃𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙗𝙪𝙞𝙡𝙙 𝙖𝙣𝙙 𝙨𝙘𝙖𝙡𝙚 𝙖 𝙗𝙧𝙖𝙣𝙙 𝙩𝙝𝙖𝙩 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙤𝙪𝙨𝙡𝙮 𝙚𝙖𝙧𝙣𝙨 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙩𝙧𝙪𝙨𝙩? Tune into this latest Emotive Podcast episode hosted by Kostas I. M. and Zachary Wise as they chat with J.R. Hernandez, Head of Marketing at NuOrganic Cosmetics, to explore the intricacies of building and scaling DTC eCommerce businesses. In this episode, JR shares the innovative and practical strategies propelling NuOrganic, an incubator brand of Expand Global. It highlights their unique approach to integrating R&D, marketing, and manufacturing to revolutionize the skincare industry. 🔥 Get to know how social platforms drive viral success and how leveraging authenticity can deepen consumer trust. Also, in our special segment, we confronted some bold marketing opinions that challenge the norm, offering some fresh perspectives essential for any digital marketer in 2024. . . Listen to the full episode here: https://lnkd.in/dTsYD64g . . BTW, here's a sneak peek ⬇️ . . . . . #Emotive #EmotivePodcast #EmotiveSMS #SMSMarketing #TextMarketing #DigitalMarketing #Lifecycle #DTC #Ecom #Ecommerce #Marketing #MarketingTips #GrowthMarketing #Shopify