Namita singh’s Post

‘You can sell anything if you can get into the head of the consumer,’ said Dr. Sanjay Arora PhD on our podcast. He is the Founder and CEO of Shells Advertising Inc. and has been a Keynote Speaker. If you enjoy listening to brand case studies, how brands plan unique strategies to increase sales and how they understand consumer psychology then you will surely enjoy this episode! Here are top 5 takeaways from our conversation: -> An interesting study in the US found that Nike sold 14% more sneakers on days when fragrance was introduced in the store compared to days without it. -> He siad, the processed food industry today is built on creating addiction by achieving the "bliss point" through the right blend of sugar, salt, and fat. -> He shared a research that explained the yellow and red colour used by McDonald’s; Red triggers hunger and Yellow triggers happiness. -> Brand name plays an important role according to him, it should be short, easy to remember and easy to pronounce. -> One marketing lesson he shared,’ Sacrifice is the essence of strategy.” It is important to know what you don’t want your product/brand to be positioned like. That’s all I had for you today! We also talked about: ⏩ How Maggi played around emotions for brand positioning ⏩ How luxury brands are made ⏩ Four evergreen marketing lessons ⏩ Worst marketing campaign by brands ⏩ Apple’s branding story Watch the entire podcast here: https://lnkd.in/db2Vsbrx P.S. Which brand’s marketing campaign has still stuck with you? Comment below. #rajshamani #figuringout

Raj Shamani , Thankful & Grateful..! In the recent podcast with Raj Shamani, Dr. Sanjay Arora, CEO of Shells Advertising Inc., delves deep into marketing strategies and consumer psychology. He discusses how major brands like Nike and Maggi have used specific tactics to drive consumer behavior and increase their market share. Dr. Arora highlights the significance of understanding consumer psychology and shares real-world examples of how processed food companies make their products addictive to ensure repeat purchases. He also explores the creation of luxury brands, explaining how brands like Apple build their perceived value through visual appeal and marketing strategies. The conversation touches on four key marketing lessons and the importance of color, such as why "Sale" signs are always in red. Additionally, they discuss the changing landscape of retail and whether it's truly "dead" in today's market. #podcast #learning #marketing #passion #love

🔊 Think your BFCM Campaigns are set up to drive long term growth? Let’s review this. “The classic BFCM playbook is dead."☠️ -According to Brian Roisentul, Founder and CEO of BSR Digital and Host of The DTC Insider podcast. "It leads brands to offering unprofitable deals, prioritizing new customers over the existing ones and acquiring customers who only purchase once and never return." From a BFCM-specific marketing mix that worked for a well-known 8-figure supplement brand to how a a yoga apparel brand tweaked their strategy to increase AOV by over 30%- Brian shares his thoughts on how brands can turn BFCM shoppers into loyal, high-LTV customers, in this timely blog; https://lnkd.in/gw2QXuSF Check it out!

Building a brand is about being consistent in your products and messaging, in return you will connect people to your products. You are always selling emotions. Never forget that. Ideally you want to connect a product attribute to an emotion. When you connect an attribute to an emotion you are syncing the benefits to purchase intent. If they buy your product they will get x benefit and feel x afterwards. For example: Red Bull sells energy(attribute) and excitement(emotion). Apple sells aesthetic tech (attribute) and coolness(emotion). Nestle sells great taste(attribute) and safety(emotion). At Whoa Momma we sell protein (attribute) and fun(emotion). Here’s a scenario to drive the point home. You’ve probably had this happen to you where you’re about to do something, let’s say go on a road trip. Your routine is to buy Starbucks before you leave town. Starbucks benefits is great taste and quality and the emotion is adventure. The purchase prepares you for your trip and you get into a specific mindset, ready to handle the adventures of traffic and bad drivers. Check out the podcast below. Great quick listen. #branding #marketing #foodbusiness

3-Hour Crash Course MBA in Brand Building!🎙 Just finished listening to Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? with Nikhil Kamath, Kishore Biyani, Raj Shamani and Ananth Narayanan. This episode was packed with actionable insights on: 1️⃣ How to identify the perfect niche and category. 2️⃣ The roadmap to scaling a brand from ₹1–20 crores. 3️⃣ Decoding marketplaces, growth hacking, and selling luxury. Raj Shamani's new-age consumer strategies, Kishore’s legendary clarity, and Ananth Narayanan's practical wisdom made it unmissable. If building a brand is an art, this podcast is the brush you need. I’ve attached my detailed takeaways below—save it, share it, or let me know your favorite insight in the comments!

Expert marketing advice for emerging D2C brands. ↓ In the most recent episode of deepfeed Podcast, I spoke with Lola Catero, Founder of The Majority Group, a team that invests in founders building fashion brands within their values and vision. I uncovered some invaluable advice for brands aiming to make an impact. Here are some key takeaways from our conversation: ✍️ Conduct user interviews to understand your audience’s lifestyle and needs. Focus on customers with high lifetime value (LTV) and repeat purchases. 💡Focus on benefits, not features. 🤝 Test influencer-business marketing partnerships to identify what resonates with your audience before going all-in. Start with small collaborations to ensure good fit and chemistry. 📝 Use direct feedback to create new business opportunities, like custom orders or specialized offerings. 💸 Balance brand awareness and sales efforts, especially around product launches. Ultimately, the goal is to strive to build brands that not only resonate aesthetically but also make a meaningful impact. 🌍✨ Learn more about The Majority Group: https://lnkd.in/epDMxh4R 🔗 Watch the full episode here: https://lnkd.in/ex8JPGiU

Insights I gathered from the Brand Master Podcast episode ‘How brands grow’ with the professor of marketing science Byron Sharp. • Brands are not like people Byron explained how parts of our brain fire up differently when we see a brand compared to when we see a person. Brands are not special to people. • Loyalty isn't straightforward Byron detailed the behaviour of Polygamous Loyalty. They aren't exclusively loyal but loyal to a select few. For example, some people alternate between Starbucks, Blank Street, and Costa, but wouldn’t frequent another coffee chain. • You can't gain loyalty without people seeing you Byron describes brands that focus solely on physical availability but don’t appreciate visual identity as ‘blurry brands.’ Consumers cannot remember the brand without some uniqueness. Do you agree with any of these points or have anything to add? Brand Master Academy Stephen Houraghan #Marketing #BrandGrowth #MarketingScience #BryonSharp #BrandMarketing #EhrenbergBassInstitute

Enjoyed collaborating on this timely BFCM piece. If the classic BFCM playbook is dead, how do you make your ad campaigns work better for you, to turn BFCM shoppers into loyal, high-LTV customers?

In a fast-paced industry, it's easy to lose sight of the big picture when making decisions. A defined and documented Brand Strategy can help you and your team stay aligned every step of the way, so that every decision works together to help you deliver on your brand positioning and promises. It's also easy to get caught up in the day-to-day grind, making decisions on the fly without a clear guiding light. And quick thinking is important but what if you had a brand strategy to give you CLARITY around your audience, CONFIDENCE in your decisions, and CONSISTENCY in how you show up? In the latest podcast episode of the Real Food Brands Marketing Podcast, I’m breaking down the 3 Steps to Take a Brand-First Approach that can help food business owners create a strategy that sticks—and not just for today, but for long-term growth. Taking a brand-first approach isn’t about adding more to your plate. It’s about aligning every part of your business with your brand strategy so you can stop spinning your wheels and start making intentional, aligned decisions. And it helps you guide your team so you can go from "doing" to "reviewing." In This Episode, You’ll Learn: --The difference between branding (logo, visuals) and brand strategy (the foundation that guides your decisions). --Why it’s important to think of yourself as a brand manager, wearing the general manager hat for your brand. --How building a brand strategy saves time and money when it comes to projects like website redesigns and packaging updates. --Why having a clear strategy makes your team more effective and helps your brand become more recognizable, meaningful, and ownable. If you’re ready to make decisions with more clarity and confidence, give this episode a listen (link below) or comment/DM me and I'll share a link to your favorite podcast app to save you time. 🎧 Let’s go shake up shopping carts! #BrandStrategy #FoodBusiness #NaturalFoods #FoodEntrepreneurs #RealFoodBrands #CPGStrategy #BrandMarketing

Businesses need to move faster these days.  However, that will inevitably leave room for mistakes. Is that good or bad? How should businesses even deal with that? In this episode of The DTC Insider podcast, I sat down with Kelley Thornton at Tiege Hanley, Inc. to discuss that and many more relevant topics for DTC brands.