The DTC Insider

How can brands stand out in their outreach to creators? How many DMs/emails they receive per day? How much they want to get paid? Social commerce is the big thing to watch in 2025. And creators are a big part of it. That's why, in the last episode of the year of The DTC Insider podcast, I'm interviewing one for the first time ever. Want to know: ➝ How to stand out as a brand in your outreach? ➝ How many DMs/emails they receive per day? ➝ How much they want to get paid? ➝ And more interesting stuff...? Then you CANNOT miss this one. Tune in 👇

Merry Christmas everyone 🎅 🌲 Got 5 minutes to get some golden nuggets? Check out this special edition of The DTC Insider newsletter. 👇

You can't imagine how hard it is to meet people 8,500km away. (I live in Argentina, and everything I do is mainly for the US.) That's why I started The DTC Insider podcast back in 2021. Each year, I have the privilege of meeting incredible brand founders and thought leaders to discuss what's working for them. And 2024 was no exception. It's thanks to them that I can slowly become part of the amazing e-commerce community in the US. Here we go: Jon Loomer: the Meta Ads GOAT (our 2nd interview!) Carlos Barreto & Mariana Lee @ Cleverman Ben Sharf @ Platter Neal Goyal @ Disco (2 interviews in 2024!) Leeanna G. @ Tooktake Mike Huffstetler @ Bask Suncare Izzy Rosenzweig @ Portless Olaf-Sebastian Krysik @ BOAS Eric Autry @ Shared Sweeps Kelley Thornton @ Tiege Hanley Brett Swensen 💭 @ Kizik Dylan Jones @ Podium Francesco Urso @ Wolf Project Andrew Sendejo @ BrainTree Yug Varma @ Phyla John Roman @ BattlBox Annette Azan @ Nuudii System Kelly Moffat @ Kirrin Finch Megan Klein @ Little Saints Will Nitze @ IQBar Jonathan Ruley @ Huega House Ryan Berg @ Aruna Jordyn Casaus @ Crown Affair Kyle Bergman @ Swoveralls Vicky Pasche & Charisse Pasche @ Dapper Boi Lemon Fuller @ Lemonade Dolls Bob Verlaat @ Hears Adam Pearce @ Blend Commerce Caleb Ulffers @ Haven Athletic Xander Chase & Ryan Lane @ FTL Mathieu Mireault @ DermaDry Thomas McCole @ Major League Socks Nik Hall @ Vitafive William Gasner @ Stack Influence Lekha Vyas @ ELVY Lab Marc Washington @ Supergut Danil Saliukov @ Insense Yiqi Wu @ Aimerce Garrett Peters @ Duncan & Stone Cesar Figueroa @ VivanTee Ryan Beltran @ Original Grain Lisa Mullan @ Uwila Warrior If you know any amazing brand founder/MKT Director with a great story to share, tag them in this post.

Everyone talks about Meta ads to acquire customers. But nobody talks about what this brand is doing. Guerilla marketing. ➝ What's it about? ➝ How did it work for them? ➝ And many other questions... ...answered in this episode of The DTC Insider podcast, featuring Lisa Mullan, founder of Uwila Warrior. Check it out! 👇

What’s the secret to lasting 10 years in DTC? Hint: it’s not tricks or shortcuts. Ryan Beltran, co-founder of Original Grain, joins me on The DTC Insider podcast to share how they: 👉 Turned a $500k Kickstarter into a global watch brand. 👉 Sold 500k+ watches made from reclaimed materials. 👉 Partnered with Jack Daniels & the Yankees. 👉 Planted 700,000 trees along the way. 👉 Track numbers daily. 👉 And much more! If you’re building a lasting brand, this episode is a must-listen. Need more reasons to listen to this? You'd want to hear me pronounce "New York junkies" instead of "New York Yankees". 😂 Tune in 👇

Do you think the year is over? Think again. There are still some relevant actions you can take before the year ends. Which ones? We cover this and much more in today's issue of The DTC Insider newsletter. Check it out!

Unlocking new revenue streams is no longer optional. (Unless you don't want to keep growing your brand.) 2024 was the year in which most brands realized this. 2025 will be the year to take action. In today's episode of The DTC Insider, the one and only Neal Goyal came to share way too many golden nuggets you should listen to if you're in the e-commerce space. If you know Neal, you know this episode is going to be 🔥 Check it out 👇

Meet your customers where they are...when they have the wallets out. This is Neal Goyal, so I don't need to tell you this episode of The DTC Insider podcast will be 🔥. Stay tuned...it will air on Friday.

Most of your new BFCM customers won't come back. Unless you do something about it. It’s not cheap to acquire customers this time of the year. That’s why you need a game plan to maximize their lifetime value (LTV) after BFCM. Tune in to this episode of The DTC Insider podcast to turn those one-time buyers into lifelong customers. 📺 YouTube: https://lnkd.in/dAf5Gb5T 🎧 Apple: https://lnkd.in/d9bCVn4F 🎙️ Spotify: https://lnkd.in/d_z6nS4X 🌐 Website: https://lnkd.in/dGmYCEip

Black Friday is around the corner. You ready? (I know...there are so many things to check!) Luckily for you, in this issue of The DTC Insider newsletter, we included a last-minute checklist so you don't forget a thing! Plus, there's a great post by Danil Saliukov, founder of Insense | TikTok & Meta Partner that is a must-read for brands that want to succeed at the creators/micro-influencers game. Check it out!