The DTC Insider’s Post

Businesses need to move faster these days.  However, that will inevitably leave room for mistakes. Is that good or bad? How should businesses even deal with that? In this episode of The DTC Insider podcast, I sat down with Kelley Thornton at Tiege Hanley, Inc. to discuss that and many more relevant topics for DTC brands.

🔊 Think your BFCM Campaigns are set up to drive long term growth? Let’s review this. “The classic BFCM playbook is dead."☠️ -According to Brian Roisentul, Founder and CEO of BSR Digital and Host of The DTC Insider podcast. "It leads brands to offering unprofitable deals, prioritizing new customers over the existing ones and acquiring customers who only purchase once and never return." From a BFCM-specific marketing mix that worked for a well-known 8-figure supplement brand to how a a yoga apparel brand tweaked their strategy to increase AOV by over 30%- Brian shares his thoughts on how brands can turn BFCM shoppers into loyal, high-LTV customers, in this timely blog; https://lnkd.in/gw2QXuSF Check it out!

𝙃𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙗𝙪𝙞𝙡𝙙 𝙖𝙣𝙙 𝙨𝙘𝙖𝙡𝙚 𝙖 𝙗𝙧𝙖𝙣𝙙 𝙩𝙝𝙖𝙩 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙤𝙪𝙨𝙡𝙮 𝙚𝙖𝙧𝙣𝙨 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙩𝙧𝙪𝙨𝙩? Tune into this latest Emotive Podcast episode hosted by Kostas I. M. and Zachary Wise as they chat with J.R. Hernandez, Head of Marketing at NuOrganic Cosmetics, to explore the intricacies of building and scaling DTC eCommerce businesses. In this episode, JR shares the innovative and practical strategies propelling NuOrganic, an incubator brand of Expand Global. It highlights their unique approach to integrating R&D, marketing, and manufacturing to revolutionize the skincare industry. 🔥 Get to know how social platforms drive viral success and how leveraging authenticity can deepen consumer trust. Also, in our special segment, we confronted some bold marketing opinions that challenge the norm, offering some fresh perspectives essential for any digital marketer in 2024. . . Listen to the full episode here: https://lnkd.in/dTsYD64g . . BTW, here's a sneak peek ⬇️ . . . . . #Emotive #EmotivePodcast #EmotiveSMS #SMSMarketing #TextMarketing #DigitalMarketing #Lifecycle #DTC #Ecom #Ecommerce #Marketing #MarketingTips #GrowthMarketing #Shopify

Enjoyed collaborating on this timely BFCM piece. If the classic BFCM playbook is dead, how do you make your ad campaigns work better for you, to turn BFCM shoppers into loyal, high-LTV customers?

🌟 Embark on a Natural Beauty Journey with Claudia Musterra! 🌿 Hey everyone, our latest Hypeal Podcast episode is now live! In this inspiring episode, Victor Beccaria sits down with Claudia Mustera, the dynamic Founder of The Organic Republic, a natural cosmetics brand focused on hair care. Claudia opens up about her entrepreneurial journey and shares her strategies for thriving in the competitive e-commerce space. Tune in to hear about: 🌿 Launching a brand from a marketing-first perspective. 🛠️ Outsourcing technical expertise while focusing on core strengths. 💻 Optimizing your website and crafting a holistic marketing strategy. 💬 Building trust and transparency with customers through user-generated content. 📈 Adapting to the evolving e-commerce landscape with omni-channel experiences and AI. This episode is packed with valuable insights for anyone in e-commerce, natural beauty, or brand building! 🎙️💡 👉 Listen to the full episode on Spotify #ecommerce #entrepreneurship #naturalcosmetics #haircare #marketingstrategy #branding #transparency #AI #omnichannel #HypealPodcast #TheOrganicRepublic

3-Hour Crash Course MBA in Brand Building!🎙 Just finished listening to Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? with Nikhil Kamath, Kishore Biyani, Raj Shamani and Ananth Narayanan. This episode was packed with actionable insights on: 1️⃣ How to identify the perfect niche and category. 2️⃣ The roadmap to scaling a brand from ₹1–20 crores. 3️⃣ Decoding marketplaces, growth hacking, and selling luxury. Raj Shamani's new-age consumer strategies, Kishore’s legendary clarity, and Ananth Narayanan's practical wisdom made it unmissable. If building a brand is an art, this podcast is the brush you need. I’ve attached my detailed takeaways below—save it, share it, or let me know your favorite insight in the comments!

This DTC brand partnered up with a 2.01T brand in their industry 🤯 I guess this doesn't happen every day, right? In this episode of The DTC Insider podcast, Yug Varma drops some value 💣 We discussed: 👉 Partnering with a 2.01T brand 👉 The process for obtaining patents 👉 Overcoming high customer acquisition costs 👉 The importance of customer activation in skincare 👉 Retention strategies and the role of customer education I'll leave the link in the comments. #ecommercemarketing #ecommercebusiness #ecommerce #dtcbrands #dtcmarketing #shopify #shopifymarketing #facebookads #metaads #shopifygrowth

In this episode of the Payback Time podcast, host Sean Tepper sits down with e-commerce entrepreneur Scott Cartwright, the Strategic Brand Builder at The Skincare Sherpa. Together, they deep dive into a skincare company he built and sold for 7-figures. They specifically discuss how he found product-market fit, how he marketed his product, how he leveraged Amazon, and his exit multiple. #exits #ecommerce #branding #multipleexits

3 questions about getting into retail revealed… Hope you enjoyed the full episode with founder Jamika Martin, founder of Rosen Skincare and took away some learnings about the readiness it takes to launch in mass retail. On this mini drop, here are 3 powerful questions I asked Jamika specifically around launching into retail stores - Enjoy (and learn) 3 Questions asked: 1. What is the one thing you wish you knew before you launched in retail that you feel would have impacted your business in a positive way the first days of being on the retail shelf? 2. With being in Ulta almost 3 years, what would you say are the benefits of being in retail stores that are different from selling direct to consumer? 3. Are there any resources or tools that you found particularly helpful in your journey? Apple Podcast: https://lnkd.in/enwT3JHc Spotify: https://lnkd.in/eA2-xT9A #cpg #cpgfounder #brandstory #cpgbeauty #podcast #founderstory

Retailers LOVE, LOVE, LOVE bringing in new consumers Emerging brands - this is something you can offer This doesn't always happen, but it can when you're tackling... You guessed it: whitespace I'm talking about this a lot this week, but it's for a reason Whitespace is the secret sauce that helps retailers grow share If your brand can bring in a new consumer, that's more sales for you, and your retailer That's a win-win! How does your brand bring in a new consumer? Check out episode 606 of the Scaling Emerging Beauty podcast for more info on tackling whitespace at retail.