Connie Chapman’s Post

How important is brand loyalty for brands with a high number of SKUs? In the video, Brett and Jimmy discuss the importance of brand loyalty and how trust is a key factor in its success. Repeat customers who trust a brand are more likely to spend more and recommend it to others. Trust is the foundation of brand loyalty, as customers need to feel confident in the quality and reliability of the products or services they are investing in. Want to watch the full podcast? Check the comments below.

Cutting chai - ₹7 Yewale chai - ₹12 That 5 rupee margin is BRAND! This GrowthX® Inner Circle podcast EP with Jaimit has a ton of insights. But this is hands down the best Whenever I think brand, I always go to premium brands of the world for example - Starbucks coffee or a Nike shoe - How is Starbucks able to sell simple coffee at 400 bucks? - How is Nike able to sell a commodity (shoe) at 10X the price? Whenever it comes to thinking about good brands, the mindset shifts to Western brands/ premium brands But what I’ve failed to understand is that aspirational thinking is everywhere. Consumer insights exist across all categories of products You start seeing this pattern even across everyday consumer products Simple questions help you understand the BRAND game better — Why is this priced higher? — Is the product quality just better? — Is it just the packaging? — Is the advertising a lever? Once you start asking these questions, the concept of what a ‘BRAND’ means is quite clear. Takeaway: Great BRAND play + a good product can increase the average ticket size Even for a cup of chai!

I recently interviewed Chris Gallant, ex-CEO of Chamberlain Coffee, for my podcast. Here are 5 key insights on scaling a celebrity-backed ecom brand: 1. The Celebrity Advantage: • Built-in awareness and engagement • 5-7% social media engagement (vs. <1% industry average) • Amplified brand exposure 2. Going Beyond the Celebrity: • Create a standalone brand identity • Develop a unique story and visuals • Diversify marketing channels 3. Balancing DTC and Retail: • Adapt to evolving consumer behaviors • Be omnipresent in your customers' preferred channels • Focus on driving retail velocity 4. Key Scaling Strategies: • Thoughtful channel strategy • Sufficient growth capital • Nimble, high-quality supply chain 5. The Golden Rule: "Only grow at the speed that you have the capital for." The bottom line: Celebrity backing is a boost, not a cheat code. Success still requires solid fundamentals and smart execution. Agree? Disagree? What's been your experience with celebrity-backed brands? Share your thoughts below 👇

We don't have to work on Branding because we are a 75 year old company- WRONG! Everyone knows who we are - WRONG! We only want Leads and don't want to spend money on Branding - WRONG! We are too small to think about Branding - WRONG! These are just a few of the excuses I have heard from companies that do not do any branding. #Branding when done properly will last for decades and help reinforce your brand and keep it top of mind. Just look around to see what these brands do. We all know who they are and what they do, but they are still out in the marketplace promoting their brands - Nike, Rolex, Coca-Cola, Travelers, AT&T, Google . . . (psss - Some of these brands even do PRINT promotions.) Below please find a short snippet of Simone Bonino when he was a guest on the #B2BMarketingExcellence podcast from World Innovators, Inc. For more insights listen to the full interview on YouTube: https://lnkd.in/gCfejm6y. or Your favorite Podcast platform. If you have any questions or would like to know how your brand can get more visibility, please feel free to check out our website - www.worldinnovators.com #growyouraudience #industrialmarketing #relationshipbuilding

🤿 Dive into the latest episode of my Branding Matters Podcast where I have the pleasure of hosting the incredible Joey Coleman. Together, we unpack the 8 phases of the customer journey—each crucial for crafting a powerful brand experience. 🔑 Learn why each phase matters and how perfecting this journey can skyrocket your business and brand loyalty. This is a must-listen for anyone eager to enhance their brand's appeal and effectiveness. 🎧 Ready to turn every touchpoint into a standout brand moment? Tune in to gain actionable insights that will set your brand apart in today's competitive market! 👉 Check it out now and start your journey towards a stronger brand: https://lnkd.in/gpxARfeJ #BrandingMatters #CustomerJourney #BrandBuilding

How should brands find new space? Jane Ostler and Kantar Worldpanel’s Rob Wade discuss in the last episode of the Blueprint for Brand Growth series on our Future Proof podcast how finding new spaces can drive brand growth. Discover how San Pellegrino expanded into flavored soft drinks and how Lurpack Butter leveraged new uses to grow its category. And learn about premiumisation strategies and the importance of incremental innovations. Listen here: https://lnkd.in/eZU5B8-f

I had a great time recording the Believe in Brand podcast yesterday with Ari Yablok. We discussed the intersection between "positioning" and "brand." The reality is you can talk to a lot of people who say those two concepts are far apart. My thesis is that particularly in B2B, but also everywhere, they're not. During my chat with Ari, this quippy definition of positioning tumbled out of my mouth. "Positioning is becoming famous for being different." The more people in your market know: 1) Who you are 2) Why you're different ...the better you're positioned to win the customers you serve best. I think it's that simple. If you take actions that make your product famous for being different, you are doing the daily work of positioning. ...and that work is a whole company job that spans departments, workstreams, and tasks. ...including "brand."

How should brands find new space? Jane Ostler and Kantar Worldpanel’s Rob Wade discuss in the last episode of the Blueprint for Brand Growth series on our Future Proof podcast how finding new spaces can drive brand growth. Discover how San Pellegrino expanded into flavored soft drinks and how Lurpack Butter leveraged new uses to grow its category. And learn about premiumisation strategies and the importance of incremental innovations. Listen here: https://lnkd.in/gFUzYKNN

How should brands find new space? Jane Ostler and Kantar Worldpanel’s Rob Wade discuss in the last episode of the Blueprint for Brand Growth series on our Future Proof podcast how finding new spaces can drive brand growth. Discover how San Pellegrino expanded into flavored soft drinks and how Lurpack Butter leveraged new uses to grow its category. And learn about premiumisation strategies and the importance of incremental innovations. Listen here: https://lnkd.in/gTd9Exnm

How should brands find new space? Jane Ostler and Kantar Worldpanel’s Rob Wade discuss in the last episode of the Blueprint for Brand Growth series on our Future Proof podcast how finding new spaces can drive brand growth. Discover how San Pellegrino expanded into flavored soft drinks and how Lurpack Butter leveraged new uses to grow its category. And learn about premiumisation strategies and the importance of incremental innovations. Listen here: https://loom.ly/lxl041g