Steve Zimmerman’s Post

Are you ready to elevate your holiday marketing strategy? ❄ 🛍 Jeremy Meade, VP of Data Product Management at Experian, shares key trends marketers are looking at to inform their holiday campaign planning in this article for Digiday. Read the full Digiday article ➜ https://lnkd.in/eAF_gdPa #holidaymarketing #holidayshopping

Are you ready to elevate your holiday marketing strategy? ❄ 🛍 Jeremy Meade, VP of Data Product Management at Experian, shares key trends marketers are looking at to inform their holiday campaign planning in this article for Digiday. Read the full Digiday article ➜ https://lnkd.in/ew5FEYsx #holidaymarketing #holidayshopping

Are you ready to elevate your holiday marketing strategy? ❄ 🛍 Jeremy Meade, VP of Data Product Management at Experian, shares key trends marketers are looking at to inform their holiday campaign planning in this article for Digiday. Read the full Digiday article ➜ https://lnkd.in/ggjjzahK #holidaymarketing #holidayshopping

When is the peak of the shopping season? 🛍️ For any marketer, knowing the exact peak shopping periods is invaluable. Let us handle the hard work for you! On our blog, you'll find even more helpful insights, including which websites are most scraped, how to handle real-time data, and much more. 🚀 Read all about it here - https://lnkd.in/dZCEeDSM

Want to know what will upgrade your commerce search experience? Read this Forrester blog by Principal Analyst Emily Pfeiffer and I on how different kinds of data are game changers for shoppers' experiences. #commercesearch #poweredbydata #commercetech #ForresterRetail #GenAI

Today's 'Ecom Pro Tip' comes courtesy of Andres Szkolnik and his insight very much lives up to the name of the awesome agency he runs - If This Then Data. In a world where everyone chases metrics, you want to make sure you are not running after the wrong ones. You want to be especially careful with shiny metrics that are deceptively encouraging in the short run but might actually lead to the wrong long term decisions. #ecommerce #metrics

🎯 Want to ensure your holiday campaigns are even more successful in 2025? Our latest blog breaks down the key metrics you need to measure post-holiday performance so you can turn data into actionable insights for future campaigns. Discover why holiday campaign performance analysis is important and how to use those metrics to be prepared for next year’s holiday season. Read now: https://lnkd.in/gAG_KdKa. #HolidayMarketing #DataAnalytics #AdvertisingAgency #DigitalAdvertising

🔍 Is Your “Direct Traffic” Data Telling the Whole Story? Back in the day, when I first learned about analytics, I was puzzled by how channel groupings worked. The logic seemed like a tangled web—If it’s not this, check that. If not that, move to the next thing. If still not, dump it into the Direct bucket. Years later, we see brands encountering this very issue. They open their analytics only to find that 80% of their traffic is labeled as “Direct.” Deep down, they know that can’t be right—something is broken in their data setup. This is where adMind Analytics steps in. We help brands untangle these confusing data flows, ensuring that traffic is tracked properly. If your Direct channel feels suspiciously bloated, it's likely time to recheck how your data is captured and sorted. You need clarity on where your visitors are truly coming from to make smarter marketing decisions. Let’s fix that messy closet of traffic channels—because what’s hiding in there could change your entire strategy. #DigitalAnalytics #DirectTraffic #GA4 #MarketingOptimization #DataDrivenStrategy #AdMindAnalytics #MarketingChannels

The key to staying human for our customers This excellent report by Feefo brings to life many significant facts about the changing customer experience landscape. Among them, the importance of being human in the customer relationship. A few years back, Alan Poole, me and others produced some highly emotive video content, demonstrating to people at work how many great customer behaviours come naturally to us when we stop trying to be genuine and just behave genuinely. I think the quality of those videos stands the test of time; some of the behaviours featured could possibly be updated in the light of great research like this. What people look for in the experience offered by the people of the brands they choose, will continue to evolve. There is a timeless methodology for keeping on top of changing customers' needs and still providing a meaningful and authentic brand experience: Understand me. Make it easy for me. Add value for me. Indebted to Mr Nick Drake-Knight for the Every Customer Wants methodology and the compelling evidence that it works. #customerexperience #customerloyalty

Consumers today expect more than just good products at fair prices. They seek a sense of value that extends beyond the transactional. As a result, if consumers are more reluctant to spend their money, then every aspect of a transaction comes with greater expectations. So how exactly do you provide value to your consumer? Our analysis of over 21 million Feefo reviews and a consumer survey with over 2000 respondents conducted via Censuswide has all the answers you need! #consumerresearch #value #report #reviews