Barbara Gambee Rappina’s Post

Are you ready to elevate your holiday marketing strategy? ❄ 🛍 Jeremy Meade, VP of Data Product Management at Experian, shares key trends marketers are looking at to inform their holiday campaign planning in this article for Digiday. Read the full Digiday article ➜ https://lnkd.in/ew5FEYsx #holidaymarketing #holidayshopping

Are you ready to elevate your holiday marketing strategy? ❄ 🛍 Jeremy Meade, VP of Data Product Management at Experian, shares key trends marketers are looking at to inform their holiday campaign planning in this article for Digiday. Read the full Digiday article ➜ https://lnkd.in/ggjjzahK #holidaymarketing #holidayshopping

Our analysis of past trends and predicted outcomes for the 2024 Holiday Retail Shopping season.

Today's 'Ecom Pro Tip' comes courtesy of Andres Szkolnik and his insight very much lives up to the name of the awesome agency he runs - If This Then Data. In a world where everyone chases metrics, you want to make sure you are not running after the wrong ones. You want to be especially careful with shiny metrics that are deceptively encouraging in the short run but might actually lead to the wrong long term decisions. #ecommerce #metrics

Want to know what will upgrade your commerce search experience? Read this Forrester blog by Principal Analyst Emily Pfeiffer and I on how different kinds of data are game changers for shoppers' experiences. #commercesearch #poweredbydata #commercetech #ForresterRetail #GenAI

Marketers live and breathe data and metrics. But how can we effectively showcase that hard numerical evidence in our recap reports? Here's an example: For an e-commerce client, the executive summary showed the data in the image. Stakeholders can take a look at that and make their own inferences. But the real magic happens when you analyze those figures: "A 177% yearly increase in return on ad spend shows we dramatically improved campaign efficiency. While cost dipped 2.4% year-over-year, the client aims to scale. This signals an opportunity to invest more while maintaining strong ROAS." "Revenue grew 7% to $167,000 month over month, driven by a 6% conversion increase. Cost per conversion also fell 9%, indicating we acquired more customers for less last month." So, stop reporting the numbers alone. Analyze them with insightful commentary mapping to the client's goals. #MarketingMetrics #EcommerceMarketing #DataDrivenInsights

More traffic is great, but are they converting? 🔄 It’s not about the numbers, but the right numbers. Get insights that truly matter with Putler. 💡 Check out here - https://t.ly/XP1cm #BusinessGrowth #DataAnalytics #Ecommerce #Analytics #Sales #Conversion #MarketingInsights #CustomerEngagement #ConversionRateOptimization

Zero-party data is data that consumers intentionally and proactively share with businesses. It goes beyond traditional first-party data, providing deeper insights into customer preferences and behavior. Learn more about zero-party data and why it's crucial for businesses at: @ademolaabimbola

The key to staying human for our customers This excellent report by Feefo brings to life many significant facts about the changing customer experience landscape. Among them, the importance of being human in the customer relationship. A few years back, Alan Poole, me and others produced some highly emotive video content, demonstrating to people at work how many great customer behaviours come naturally to us when we stop trying to be genuine and just behave genuinely. I think the quality of those videos stands the test of time; some of the behaviours featured could possibly be updated in the light of great research like this. What people look for in the experience offered by the people of the brands they choose, will continue to evolve. There is a timeless methodology for keeping on top of changing customers' needs and still providing a meaningful and authentic brand experience: Understand me. Make it easy for me. Add value for me. Indebted to Mr Nick Drake-Knight for the Every Customer Wants methodology and the compelling evidence that it works. #customerexperience #customerloyalty

Transform your data into strategic power! 💡 You know your numbers, but do you really know what they mean? Store sessions by location are more than just a number. They are a goldmine of information. 💼 What if you could identify the regions where your customers are most active? What if you could determine where to focus your marketing efforts? That's exactly what store sessions by location allow you to do. 📍 Location is a crucial factor in analyzing e-commerce performance. It not only helps you understand where your customers are, but also allows you to adjust your strategies accordingly. 🌐 Lastly, remember: data is one thing, interpretation is another. Make sure you have the right tools and expertise to make the most of your information. 🔧 Together, let's transform your store sessions by location into a winning strategy! 🏆 #ecommerce #metrics #data #strategy