Kiana Lewis’ Post

🔍 Is Your Brand's Voice Saying What You Think It Is? 🔍 In hospitality, how you communicate can be as important as what you communicate. To help you understand how guests perceive your brand’s unique personality, we’re offering a FREE Tone of Voice Analysis Report that dives deep into your current tone of voice. Here’s what the analysis covers: → A detailed breakdown of your existing brand voice. → Insights into how your tone aligns with the values and emotions you want to convey. → A clearer picture of how guests might experience your communication style. If you’re curious about whether your tone resonates as intended, this report provides a valuable reflection of your brand’s voice, helping you understand the impression you’re making—before even saying a word. 👉 Discover what your brand voice is saying! Visit our website to claim your free analysis today. Link is in the comment.

Do you know when you're not sounding like YOU? Every single time I create a content, I read it aloud 3 to 5 times, And once it doesn't sound like me, I get back to working on it. Now everyone keeps telling you to maintain a consistent brand voice and messaging on Social Media, But do you know how to? Follow this guide and you will not have to struggle with having a consistent brand voice. (You can tell me thank you later😁) 📌 DEFINE YOUR BRAND'S VOICE. • What do you want to sound like? • How do you want to pass your message? E.g If I never get to see you, and all I get is to hear you speak, how will I describe your personality? 📌 CREATE A STYLE GUIDE • Tone of voice (Formal, casual, friendly, professional) • Identify core messages that align with your brand values and goals. • Define specific terms or phrases unique to your brand. 📌 Extend your brand voice to customer interactions, including responses to comments, messages, and reviews. Having a consistent brand voice and messaging plays a significant role in setting you apart from the rest. So don't just follow the crowd, tap into your potential and own your VOICE. Struggling in having a consistently brand voice? DM me with the word 'VOICE'! Do you sometimes know whose post you're reading without seeing their name first?

Ever had someone "punctuation police" your message? Or tell you to dial down your tone? If it bothered you, there’s a reason — trust your gut. Dousing your message in corporate chlorine doesn’t strengthen your brand; it just dilutes it. You may feel pressured to conform under the guise of “professionalism” or a rigid sense of clarity. But here’s the truth: there’s no one-size-fits-all formula when it comes to developing a strategy that truly resonates. It’s different for everyone. Here’s how we think about finding the right balance for authentic, impactful messaging: 🦝 What’s your goal? 🦝 What does your audience need so that you can achieve that with them? 🦝 How does your unique style support the answers to both those questions? Your style — punctuation, emojis, visuals, tone, storytelling choices — should reflect a strategy that's uniquely yours. 𝐓𝐋;𝐃𝐑: Embrace your style with adaptable creativity. Never censor it.

My latest blog is now live! It's all about tone of voice and why it's so important for your business to get it right. Have a read and get in touch if you have any questions, or if you'd like a little help defining or refining the right tone of voice for your business. I'm on hand to provide tone of voice consultancy or coaching services, all fully tailored to suit your individual needs. #toneofvoice #marketingconsultancy #trainingandcoaching

“Will it sound like me?” That’s the #1 question I hear the most from clients. "How can someone be in your head?" "How can they write in your voice?" The truth is… it’s possible. And it’s crucial. Here’s how I match your voice: 1. Brand identity first: Onboarding forms dive deep into your story. 2. Connect on a 1:1 level: We chat. I get to know your personality and goals. 3. Monthly 1:1 sessions: We talk about your industry, clients, and any updates. This gives me an inside look at who you are. I learn your voice and expertise My goal? To create high-value content. If it’s Google-able, it’s not personal enough. Your audience wants to hear what’s in your head, not what’s in a search result. And the best way to nail your tone? Collaboration. That’s why I work with clients who are willing to invest a couple of hours into this process. So I can pull out their stories, opinions, and results and turn them into their content. P.S. If you want your voice but don’t have the time, I’m here to help. DM me "Voice" and let’s get started.

Want a top tip for writing killer tone of voice guidelines? Define your brand’s personality. Try imagining your brand as a person: are they the life of the party, the reliable expert, or the supportive friend? Choosing 3–5 personality traits helps you focus on what makes your brand unique without overcomplicating things. It also makes it easier for your own team to understand your brand’s tone and apply it consistently. Take a look at our other pointers 👉 https://lnkd.in/ezHxF-jK #goodbranding #toneofvoice #brandguidelines #brandinsights

I've decided I hate using word clouds to describe a brand tone of voice. Here's what I now do instead. Word clouds make tone of voice feel like an intangible aura🔮 In reality, you want to be able to - communicate brand values - share brand personality - speak to your audience in their language But staring at a few adjectives on page can make things more... cloudy. You might start googling definitions, synonyms, and endlessly comparing with other brands. And ultimately you're left with fairly generic words that don't spark inspiration. So instead... 👉 agree on a few textbook examples of where the brand tone of voice is done really well to refer back to 👉 think about objectives and what we're actually trying to achieve 👉 watch how your customers say things already and write in their language It feels a bit more practical and also allows it to evolve with you and your customers needs. Interested to get others' feedback on this!

Today’s communication thought: Don’t lower your standards when you communicate for your company or brand. I’ve seen lots of social posts where mid to late career people attempt to appease younger generations with jargon, jive, and what is basically poor use of language. Do you want to project yourself as anything less than excellent, decent and experienced? Your words have power. What you say matters and causes others to form an opinion of you. Choose your words wisely. Appealing to a younger audience doesn’t mean dumbing down your presentation. It’s an opportunity to simplify your message and tone. Remember, always present yourself and your brand with excellence.

Why Your Brand’s Voice Matters More Than Ever 🗣️ 🌐 It’s not just about what you communicate, it’s how you say it. An authentic, consistent voice builds trust, while a mismatched one confuses your audience and makes your message forgettable. Ask yourself: 🔻 If your brand’s voice disappeared today, would your audience even notice? 🤔 🔺 Can someone recognize your tone without seeing your logo? 🔍 Your voice is your strongest differentiator in a noisy marketplace. 🔊 Make it count! What’s one word that defines your brand’s tone? 💬 Share it below, and let’s see how aligned you are with your message!

Are there times you feel like you’re not sounding like you? I get it. Every time I create content, I always read it out loud a few times. If it doesn’t sound like me, I know I need to tweak it until it feels right. We always hear people say, “Stay consistent with your brand voice,” but what does that even mean? How do you actually do it? Let’s break it down in a way that feels real and easy. You’ll soon find that staying true to your voice is simpler than you think. (You can thank me later! 😄) 📌 Start by Defining Your Brand’s Voice How do you want to come across? What feeling do you want your words to create? Picure this- If someone only knew you through your words, how would they describe your personality? That’s the essence of your brand voice 📌 Create Your Own Style Guide Decide on your tone. Are you friendly, laid-back, or more formal? Identify what messages really matter to you and reflect your brand values. Think about the words or phrases that make you, well, you. 📌 Be Consistent Everywhere Make sure that voice comes through, whether you’re replying to comments, answering messages, or dealing with reviews. That’s how people get to know and trust you. Being consistent with your brand voice isn’t just about sounding the same, it’s about genuinely connecting and standing out in your own unique way. Don’t just blend in with everyone else. Find what makes you, you, and own it! Need a bit of help figuring out your brand voice? Drop me a DM with the word “VOICE,” and let’s work on it together. One last thing, have you ever noticed you can sometimes tell who’s speaking just by their words? That’s the magic of a true brand voice. 😊