Brian Andrews’ Post

Your tone of voice... It's the personality behind your brand. It helps you connect with your readers on a deeper level. It's the invisible thread that connects you to your audience. But finding the right tone isn't always easy. Here are some common pitfalls to avoid: 1. Stiffness is Boring: Avoid sounding overly formal or robotic. Your audience wants to connect with a real person, not a corporate robot. Inject some personality, humor, or even a touch of sarcasm. 2. Neglect Your Audience: Know who you're talking to. Understand their interests, values, and communication style. Tailor your tone to resonate with their unique perspective. 3. Inconsistency is Confusing: Maintain a consistent tone across all your communication channels. This helps build trust and recognition. 4. Ignore Feedback at Your Peril: Listen to your audience. Pay attention to their comments and reactions. Adapt your tone based on their feedback to stay relevant and engaging. 5. Let Your Personality Shine: Remeber, people connect with people, not just words. Don't be afraid to let your unique voice shine through. Your writing should reflect your personality, your values, and your perspective. Your tone of voice is a powerful tool. Use it to connect with your audience, authentically.

One of the most sought-after qualities that brands look for is self-confidence. Especially if you are in the premium market or aspiring to enter it, you need to sound bold, assertive, and 100% confident about your product or service. But what exactly makes a text sound assertive? What subtle details can reveal a lack of confidence? Where is the line between positive self-confidence and aggression? The more you think about it, the more confusing it can become. Assertiveness and self-confidence in writing involve striking the right balance between being direct and respectful, clear yet engaging. It’s about conveying your message in a way that exudes authority and reliability without appearing aggressive or arrogant. Self-confidence is built through careful word choice, sentence structure, and overall style. I tried (oh no, that’s not assertive) to explain the key elements that contribute to self-confident text in our latest blog post. Click the link in the first comment and share your thoughts! What are your tips for projecting a strong and assertive brand image?

Self-confidence and assertiveness in communication: a step-by-step guide from our co-founder.

𝐖𝐡𝐞𝐧'𝐬 𝐭𝐡𝐞 𝐥𝐚𝐬𝐭 𝐭𝐢𝐦𝐞 𝐲𝐨𝐮 𝐫𝐞𝐜𝐞𝐢𝐯𝐞𝐝 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞𝐬𝐞? I bet it has been some time. Or if it is more recent, I would hazard a guess that they are far and few. This is all the more reason to re-engage in the classic method of communication. I think we can agree it is harder and harder to breakthrough all the noise today. The people who win today are the filterers, condensers and simplifiers. The art of the handwritten notes is an elegant strategy that works every time. Think about it. When you receive a handwritten note what do you ALWAYS do? OPEN IT! Can you say the same for emails and text messages? It takes more time, yes. But your open ratio is worth it. I remember one year I made the decision that I would write 365 "Thank you" notes. At the end of the year I was marveled at two things... 🖋 I actually wrote well over 365 notes ❤️ I also realized how blessed I was that 365+ people did something for me that was worthy of a Thank You! 🤔 I also thought to myself, "There is no way I could fail if there were 365 people who were invested in me enough to do 365 things for me. Last comment. Taking the time to write handwritten notes is a great way to brand yourself as a "class act." If you want to take your personal brand to the next level then click on the link below and download my list of "99 Personal Brand Equity Strategies." https://lnkd.in/g-wGdCEY

Self-confidence and assertiveness in communication: a step-by-step guide from Textok.

I used to be a Sunday School Superintendent. And every time I stepped to the podium my mom would hold her breathe. That's because my filters been on the fritz for a long time. But my momma didn't play. Between being transparent and being profane is respect for others. Not everyone deserves it but such is life. My transparency can be construed as talking to much My profanity can be seen as "unprofessional" That's the thing about branding, personal or business. It's not just the words and the language, it's also the connection. Learning when, what and where to share with an audience is content 101. But where your personal branding ends And where your your personal life begins Has to consider the connection approach. Most personal branding experts tell you to be authentic. Others suggest vulnerability. It's like walking a tightrope of communication crazy. That's because the consistent approach is not about you Respectfully speak your truth but consider the approach Copy, content, and communication all play a part in marketing with your personal brand. What's often neglected is a consistent approach of how you speak. If you're constantly hyping yourself, your approach is all wrong. #PersonalBranding #Communication #Brandma ----- How do you know you're using the right approach?

How to make your brand connect with your target audience? Some of these may be obvious to you, you may have heard it before… but in this lays my point… why aren’t you doing it? Most often we know WHAT we need to do, but so few ACTUALLY do it. The problem here I see is one of accountability. Branding is about showing up consistently and sharing your visual & verbal communication in a way that gives clarity. It’s about showing up daily, posting consistently to prove to your audience that you’re reliable. It’s the constancy of being faithful to being consistent and enduring the challenge of actually being consistent. It’s about doing it in a different way that contrasts you against the competitors in your market. So ask yourself honestly… are you just thinking about these things… or are you actually deploying them everyday. Follow for more Umair Hasan Repost if you found this useful! ♻

How To Communicate Value To Your Customers. People will always treat you or your brand the way you want them to. This is why it is pertinent to state your Worth from the onset. If you are struggling to get clients, all you need to do is to increase your value. Rather than stoop so low. Tell them the value of what they are getting People want to feel they are getting the most out of your brand. But they would trade places when they feel they aren't getting what they deserve. This is when communication comes in. Communicate your brand message in a way that they can understand, and wouldn't resist. Break down your message, and what your products can do for them. Emphasize on quality instead of quantity. In all, program yourself and your brand in such a way that screams value!

How do you expect to think outside of the box, if you never experience anything other than your OWN box? Take a step outside of your comfort zone... Get to know your audience 👉🏻 What do they enjoy to do at the weekends? 👉🏻 Are they a family orientated? 👉🏻 What really gets on their nerves? 👉🏻 What inspires them? Make an effort and actually *become* your target audience in your mind. 👉🏻 Think like them 👉🏻 Behave like them 👉🏻 Watch what they would watch 👉🏻 Live out their typical evening in their shoes Great design, marketing and visual communications do not come from the box of the person creating it. Great work comes from stepping outside of your comfort zone. When was the last time you stepped outside of your comfort zone? let us know... 🤪

"Can this be more clear?" That’s the question we ask ourselves before pressing send on any form of communication. The benefits of clarity compound for you and your audience. If there’s an opportunity to make your message less confusing, take it. The greater the clarity the better the response. Make your message as clear as possible and your communication results will improve. Interested in more brand advice? Sign up for our weekly newsletter, The Short List!