Point 6 Design

A bold and colourful B2C brand needs a motion graphic style that grabs the attention and complements their playful nature. When WiZconnected came to us in the wake of their rebrand, looking for a series of animated how-to videos, this is exactly what we gave them. Take a look at how we established their animation style 👉 https://lnkd.in/epvNvbmq #CaseStudy #DesignAgency #B2CDesign #Animation #MotionGraphics

We are experts in making your complex offering simple and easy to understand through engaging copy and exciting design. Take for example our client Signify, parent brand to Interact IoT, WiZconnected and Philips Lighting. We may not be experts in smart and sustainable lighting like they are, but we have dedicated ourselves to becoming experts in Signify—understanding what makes them tick, what matters to their customers, and how to successfully sell their highly technical offering. Take a look at the portfolio of work we have built up with them over the years 👉 https://lnkd.in/eatTNzJX #CaseStudy #DesignAgency #Signify #GoodBranding #Marco

Want a top tip for writing killer tone of voice guidelines? Define your brand’s personality. Try imagining your brand as a person: are they the life of the party, the reliable expert, or the supportive friend? Choosing 3–5 personality traits helps you focus on what makes your brand unique without overcomplicating things. It also makes it easier for your own team to understand your brand’s tone and apply it consistently. Take a look at our other pointers 👉 https://lnkd.in/ezHxF-jK #goodbranding #toneofvoice #brandguidelines #brandinsights

Those who know us well know we love working with clients who share our values. Firmly established as the world leader in lighting, Signify champions smart and sustainable solutions to modern lighting problems. We’ve been working closely with Signify for over five years, supporting their marketing communications efforts and helping to build brand recognition since their rebrand from Philips Lighting in 2018. Have a browse of some of the work we've done together 👉 https://lnkd.in/eatTNzJX #CaseStudy #DesignAgency #Signify #BrandRecognition #Marcom

Crafting a unique and consistent tone of voice is essential for building strong, authentic connections with your audience. Our latest guide outlines a simple 5-step process to help you define, implement, and evolve your brand’s TOV. From understanding your brand’s personality to setting clear dos and don’ts, these tips are designed to make your voice shine. Check it out 👇 #goodbranding #toneofvoice #brandguidelines #brandinsights

Years on from our initial branding project in 2018, we were asked to produce some more visual assets that would enhance Interact IoT's recognisability. We thought about how the best brands know when to follow their guidelines, and when to push the boundaries to create something fresh and exciting — just like how you might adapt a recipe to add more spice or sweetness. Our designers played around with combining graphical styles with photography, even applying some animation to add dynamism. We danced on the line between on-brand and off-brand, but created assets that felt refreshing and novel. Take a look at what we did 👉 https://lnkd.in/dH9WvfQc #branding #branddevelopment #IoT #graphicdesign 

A flowing, line-based animation style that brings characters and concepts to life… an icon suite that distills complex messages into simple symbols… a handy toolkit that supports the flawless execution of an embryonic brand — our branding project with Interact IoT put us in our element. Got a sec? Have a peek 👉 https://lnkd.in/dH9WvfQc #branding #branddevelopment #IoT #graphicdesign 

Are you signed up to the Point 6 newsletter? With a new edition dropping next week, now's the time to hit the subscribe button. Our latest update features: 🌐 A piece on why branding is everyone's business — not just marketers 🎭 A blog discussing the pros and cons of sub-branding 🧠 Insights from our latest mental health workshop with the great Peter Larkum ✨ Details from a recent case study in which we brought Philips Avent products to life with CGI and human photography Click down here to make sure you don't miss it 👇 #agency #newsletter #branding #CGI #photography #mentalhealth #branding

In 2018, Philips Lighting reinvented itself as Signify and adopted a 'house of brands' strategy – with its new Interact IoT brand focusing on smart connected lighting solutions built on an IoT platform. We were asked to bring our branding expertise to the table, and we duly obliged! Check out how we created a universal graphic language, developed icon and illustration styles, and put a toolkit together to manage the application of the new brand 👉 https://lnkd.in/dH9WvfQc #branding #branddevelopment #IoT #graphicdesign

Last month, we were invited to attend The Design Effect — a Design Business Association (DBA)-hosted event at The British Museum in which experts from every corner of the industry could talk, listen, debate, celebrate and share their experiences of creating truly effective design. It was one of those wonderful occasions that provided a little bit of everything: inspiring ideas, new perspectives, reassurance that we’re getting a lot right, and moments to challenge us on the things we can improve. If we wanted food for thought, then this was a buffet. Trying to sum up everything that got our wheels turning would be impossible in one post, but here are just a handful of the musings we’ve come away with: ·       Design is no longer just about being easy to use, it now needs to be easy to trust and understand. ·       Profitability without purpose is not viable. ·       More focus needs to be given to the mental and emotional state of our customers and audiences. ·       We’re no longer in the age of misinformation, or even disinformation; we now experience ‘deep doubt’ — a disregard for everything that we see. How do we build that trust back up? It’s going to take us a minute to fully digest all of the incredible insights we heard from our peers and keynote speakers. Sally Forsyth Spark, Antoine Gandy, and Nathan Armes — the P6ers in attendance — have returned with a list of ideas to explore, and we’re already having internal discussions about how to translate what we’ve heard into actionable steps. So, all that’s left to say is a massive thank you again to Deborah Dawton, Sally Lukins, and the rest of the amazing DBA team for organising an evening we won’t be forgetting for some time. (Here’s the Point 6 gang playing the world’s easiest game of Where’s Wally?) #DBA #TheDesignEffect #design #innovation