Erica Breuer’s Post

Want people to recognize your brand instantly? Stay true to your tone and style. Remember, it’s always about what you post—it’s about how you say it. Your tone, whether casual, formal, or somewhere in between, creates familiarity. People remember you by how your words feel. Here’s how to make it stick: - Use phrases and expressions that feel natural to you. - Decide if you’re more formal or relaxed, and keep it steady. - Choose a style—conversational, concise, or detailed—and stick with it. When your voice is consistent, people connect more quickly. Your brand feels genuinely you. What tone do you want to be known for? #PersonalBranding #LinkedInWriting #ConsistentVoice #RecognizableBrand

Why Your Brand’s Voice Matters More Than Ever 🗣️ 🌐 It’s not just about what you communicate, it’s how you say it. An authentic, consistent voice builds trust, while a mismatched one confuses your audience and makes your message forgettable. Ask yourself: 🔻 If your brand’s voice disappeared today, would your audience even notice? 🤔 🔺 Can someone recognize your tone without seeing your logo? 🔍 Your voice is your strongest differentiator in a noisy marketplace. 🔊 Make it count! What’s one word that defines your brand’s tone? 💬 Share it below, and let’s see how aligned you are with your message!

Your tone of voice... It's the personality behind your brand. It helps you connect with your readers on a deeper level. It's the invisible thread that connects you to your audience. But finding the right tone isn't always easy. Here are some common pitfalls to avoid: 1. Stiffness is Boring: Avoid sounding overly formal or robotic. Your audience wants to connect with a real person, not a corporate robot. Inject some personality, humor, or even a touch of sarcasm. 2. Neglect Your Audience: Know who you're talking to. Understand their interests, values, and communication style. Tailor your tone to resonate with their unique perspective. 3. Inconsistency is Confusing: Maintain a consistent tone across all your communication channels. This helps build trust and recognition. 4. Ignore Feedback at Your Peril: Listen to your audience. Pay attention to their comments and reactions. Adapt your tone based on their feedback to stay relevant and engaging. 5. Let Your Personality Shine: Remeber, people connect with people, not just words. Don't be afraid to let your unique voice shine through. Your writing should reflect your personality, your values, and your perspective. Your tone of voice is a powerful tool. Use it to connect with your audience, authentically.

The 1st email you ever send, subject line matters. The 2nd one, it still matters. What about the 5th one? If you're still relying on your subject line by this, you need to get your priorities straight. Every email you send must imprint your brand identity into your audience's mind. You achieve that by writing a real, relatable, responsive copy. Not just with great subject lines. The more your audience like the COPY of your email, the less your subject line matters. Priorities peeps, priorities.

It’s not what you say, it’s how you say it. An unmistakable tone of voice is non negotiable when building your brand. Inconsistencies can leave your customers lost at sea. That’s why it’s imperative that everyone in your business needs to be singing from the same hymn sheet, no matter who’s writing or where they’re writing it! Not sure how to nail this? Come and speak to us. Having a solid tone of voice will successfully communicate your values and your purpose, and ensure that you’ll always be unmistakably YOU. #brandstormcreatives #brandidentity #brandstrategy #designagency

The right way to build a personal brand is to go deep not wide. This will give your brand more; - Credibility - Authority - Clout And increase your chances of; - Finding the right talent - Netting new clients - Attracting better opportunities So instead of spreading yourself too thin with several topics about your day-to-day or personal interests. - Focus on being known as an authority in what you do. - Peel back the layers on everything you’ve learned. - Show your processes & systems. - Share your case studies. - Be opinionated about your industry. That’s how you win at building a personal brand people love. PS. I’m Manam. I unpack how to build a powerful personal brand using compelling writing, psychology, and persuasion. Like what you read? Follow for me.

How Do You Build Trust in Just One Document? Every proposal you send is more than words on a page—it’s a chance to build trust and credibility with your client. Here’s how I do it: 1⃣ Consistent Branding: Your document should reflect your identity clearly. 2⃣ Visual Hierarchy: Make it easy to skim while highlighting key points. 3⃣ Data-Driven Storytelling: Use numbers, but make them human with context. Reward: This combination turns every page into a reason to say “yes.” Want your next proposal to make a lasting impression? Book a call up above, and let’s build something powerful together!

I've decided I hate using word clouds to describe a brand tone of voice. Here's what I now do instead. Word clouds make tone of voice feel like an intangible aura🔮 In reality, you want to be able to - communicate brand values - share brand personality - speak to your audience in their language But staring at a few adjectives on page can make things more... cloudy. You might start googling definitions, synonyms, and endlessly comparing with other brands. And ultimately you're left with fairly generic words that don't spark inspiration. So instead... 👉 agree on a few textbook examples of where the brand tone of voice is done really well to refer back to 👉 think about objectives and what we're actually trying to achieve 👉 watch how your customers say things already and write in their language It feels a bit more practical and also allows it to evolve with you and your customers needs. Interested to get others' feedback on this!

🔍 Is Your Brand's Voice Saying What You Think It Is? 🔍 In hospitality, how you communicate can be as important as what you communicate. To help you understand how guests perceive your brand’s unique personality, we’re offering a FREE Tone of Voice Analysis Report that dives deep into your current tone of voice. Here’s what the analysis covers: → A detailed breakdown of your existing brand voice. → Insights into how your tone aligns with the values and emotions you want to convey. → A clearer picture of how guests might experience your communication style. If you’re curious about whether your tone resonates as intended, this report provides a valuable reflection of your brand’s voice, helping you understand the impression you’re making—before even saying a word. 👉 Discover what your brand voice is saying! Visit our website to claim your free analysis today. Link is in the comment.

Some advice just never gets old. "Good writing is good conversation, only more so." —Ernest Hemingway This was true 70 years ago, and it's still true today. Brands, listen up! Your words are your voice in the digital world. Make them count. Speak to your audience like you're having a chat over coffee. •Be authentic, be clear, and be you. •Forget the jargon. •Embrace simplicity. Your message should resonate, not confuse. Remember, every word is a chance to connect. Use them wisely, and watch your brand story unfold.