Christye McKinney’s Post

Is your brand's voice a whisper or a roar? Bringing your brand voice to life: • Consistency is key • Personality matters • Short copy counts too • Think like a person • Choose words wisely • Avoid mismatched phrases • Document your voice • Use it everywhere • Inspire your writing • Check often Creating a strong brand voice: 1. Describe your brand as a person 2. List personality traits 3. Pick common words and phrases 4. Note what to avoid 5. Compile in one document 6. Refer to it regularly 7. Apply to all copy 8. Review and refine Your brand voice checklist: - Consistent across platforms - Reflects brand personality - Uses appropriate language - Avoids conflicting tones - Documented for easy reference - Applied to all content Ready to amplify your brand's voice? Let's chat in the comments. Your brand has something to say. Make sure it's heard.

Do you know when you're not sounding like YOU? Every single time I create a content, I read it aloud 3 to 5 times, And once it doesn't sound like me, I get back to working on it. Now everyone keeps telling you to maintain a consistent brand voice and messaging on Social Media, But do you know how to? Follow this guide and you will not have to struggle with having a consistent brand voice. (You can tell me thank you later😁) 📌 DEFINE YOUR BRAND'S VOICE. • What do you want to sound like? • How do you want to pass your message? E.g If I never get to see you, and all I get is to hear you speak, how will I describe your personality? 📌 CREATE A STYLE GUIDE • Tone of voice (Formal, casual, friendly, professional) • Identify core messages that align with your brand values and goals. • Define specific terms or phrases unique to your brand. 📌 Extend your brand voice to customer interactions, including responses to comments, messages, and reviews. Having a consistent brand voice and messaging plays a significant role in setting you apart from the rest. So don't just follow the crowd, tap into your potential and own your VOICE. Struggling in having a consistently brand voice? DM me with the word 'VOICE'! Do you sometimes know whose post you're reading without seeing their name first?

If you don’t already have one, I highly recommend creating a Messaging Guide for your brand. It doesn’t have to be complicated. Having something to guide you is better than having nothing to guide you. You can start simple: ▶ Tone of voice ▶ Value proposition (a.k.a an easy-to-understand reason someone should choose your brand) ▶ Key messaging pillars  ▶ Commonly used phrases/words (and stuff you don’t say) It will help you write better copy everywhere you talk about your brand. Curious - do you have one yet?

Transform Your Personal Brand Did you know that 65% of consumers feel an emotional connection to a brand because of its tone of voice? Master the Art of finding your ideal tone of voice with these proven steps: 1. Understand yourself: - Goals: Why do you exist? - Vision: What future do you want to create? - Values: What is important to you? 2. Know your audience: - Who are they? - What are their needs and problems? - How do they communicate? 3. Analyze old texts: - Do they match your desired style? - Do they need any changes? 4. Check visual style alignment: - Your ToV should harmoniously complement your visual image. To find your ToV, think about these four styles: Funny vs serious: Can you make jokes or should you be serious? Formal vs casual: Do you speak formally or informally? Respectful vs irreverent: Are you polite or can you be cheeky? Enthusiastic vs matter-of-fact: Do you inspire or simply state facts? Brands with a consistent tone of voice see a 23% increase in revenue. Write down your ToV guidelines so you always remember how to speak and write.

The key to having a really strong and recognisable brand voice... ...is using it across every piece of copy you write. 🤩 (Even the wee bits you aren't sure people read. 👀) Innocent are well known for their playful, tongue-in-cheek tone of voice. You can find it everywhere in their comms - even their website footer text. 😂 So, have a think about all the unexpected places you should be showing your brand personality in your website copy! 🙌

The words you use should not be an afterthought. And this is why I insist on creating an in-depth ✨ Tone of Voice guide ✨ as part of the branding process I do with my clients. I create detailed guidelines to ensure consistent messaging that compliments the clients visual identity across all channels of communication. Want to know what the looks like in practice? Here's a table of contents for a TOV guide I recently created.

I HAVE SOMETHING IMPORTANT TO SAY 😤🤚 BRAND VOICE is the core of how you write across all your platforms, all the time. It's as important and stable as your logo. TONE OF VOICE is how you adapt the qualities of your brand voice when you're writing on different platforms or to different audiences. Think of it like the different colourways and arrangements of your logo. Same core, slightly different application. Okay that's all, keep scrolling ⬇️

Do you know the power of *not* speaking? In a world where everyone is shouting to be heard, what if your personal brand was built through silence? 🔇 Silence to Listen:   Your brand is shaped more by what you 'hear' than by what you say. 🔇 Silence to Reflect:   You don't need to post daily to stay relevant. 🔇 Silence to Observe:   Watch how others engage. The subtleties of behavior, tone, and timing are as crucial to personal branding as the loudest content. Sometimes, the quietest voice has the strongest impact. It's not about the volume of your message—it’s about its clarity and timing. When was the last time you let silence shape your personal brand? Let’s talk about it in the comments. P.S. Sometimes, your silence could be what makes you stand out in the noisy online crowd.

Are there times you feel like you’re not sounding like you? I get it. Every time I create content, I always read it out loud a few times. If it doesn’t sound like me, I know I need to tweak it until it feels right. We always hear people say, “Stay consistent with your brand voice,” but what does that even mean? How do you actually do it? Let’s break it down in a way that feels real and easy. You’ll soon find that staying true to your voice is simpler than you think. (You can thank me later! 😄) 📌 Start by Defining Your Brand’s Voice How do you want to come across? What feeling do you want your words to create? Picure this- If someone only knew you through your words, how would they describe your personality? That’s the essence of your brand voice 📌 Create Your Own Style Guide Decide on your tone. Are you friendly, laid-back, or more formal? Identify what messages really matter to you and reflect your brand values. Think about the words or phrases that make you, well, you. 📌 Be Consistent Everywhere Make sure that voice comes through, whether you’re replying to comments, answering messages, or dealing with reviews. That’s how people get to know and trust you. Being consistent with your brand voice isn’t just about sounding the same, it’s about genuinely connecting and standing out in your own unique way. Don’t just blend in with everyone else. Find what makes you, you, and own it! Need a bit of help figuring out your brand voice? Drop me a DM with the word “VOICE,” and let’s work on it together. One last thing, have you ever noticed you can sometimes tell who’s speaking just by their words? That’s the magic of a true brand voice. 😊

Simplifying brand strategy - today's chapter: Brand Voice. What is a brand voice? Is it the same as the tone of voice? In some ways, yes - because many people just call brand voice, tone of voice. But I often think of it as two slightly different things. I think of it like a human voice. You have your personal voice - your 'brand voice'. Who you are, how you talk, the language you speak, the accent you have, and the words you use. It's your personality in audio. It's the definition of you. Your tone of voice can change, depending on the scenario or person you're speaking to. You will always sound like you, but you need to adapt to what you're speaking about and who is receiving it. For example, a brand should always be recognisable as themselves, but they can't always talk in the same way. A 'tone of voice guide' will often define the brand voice, and then talk you through how to adapt it depending on the audience and channel. How often can you use emojis (if at all)? What terminology do you use? Is it appropriate to use slang, or acronyms, or start sentences with 'and' or 'but'? All this needs to be defined in your voice style guide. #brandvoice #brandstrategy #brandmessaging #contentstrategy #freelancebrandstrategist