We work with lots of public health experts and know how hard it is to cut through jargon. Instead of specialized language, try to use:
➡️ Active Verbs. It is easier for us to understand a sentence if it’s describing what someone is doing, rather than describing what something is.
➡️Familiar Phrases. Our minds ascribe importance and believability to words and phrases we’ve heard before.
➡️ Vivid Words. Most of our informational processing is visual. If words evoke images of people, places, and things, we’re more likely to remember them.
➡️ Repeatable Sayings. Try to use phrases that you think your audience would be comfortable using themselves so they repeat your message to their colleagues, peers, and families.
Read more about cutting jargon in this toolkit we developed with the de Beaumont Foundation: https://lnkd.in/eZwhKPAJ