Amisha Sharma’s Post

I eat a lot And Swiggy is my savior I was ordering food yesterday and I saw that Swiggy added a new feature ‘Food on Train’ But why did Swiggy do this? Swiggy, Saptarshi Prakash thought from the 2 perspectives From the User’s perspective, users can now even book food on train From the business’s perspective, to increase the user’s retention & cater to a larger number of users Comment down your thoughts & follow Kashish Kalra for more such posts #swiggy #uxdesign #productdesign

Swiggy Instamart is bringing the OGs back!! 😎🔥 Swiggy InstaSanta 🎅 First, it was Juhi Chawla, then Karishma Kapoor, and now… the one and only Sukhbir! 🎤🎶 The magic of nostalgia just got a major upgrade! 🚀 Swiggy Instamart isn’t just reintroducing these iconic stars; they’re owning the cultural moment. It's like nostalgia on steroids—pure energy and excitement! 🎬💥 This campaign does something incredible: it takes what we know and love, then adds a fresh twist. Swiggy Instamart has made it relevant to today’s audience while staying true to its roots. 🙌 As a marketer, this one’s definitely going to stay with me. A BIG win for Swiggy Instamart! 👏👏 Swiggy #MarketingMastery | #NostalgiaVibes | #CulturalComeback | #BrandStorytelling | #DigitalMarketing | #SwiggyInstamart | #CreativeCampaign | #MarketingInnovation | #CampaignOfTheYear

Understanding Product Discovery with Product Space 🚀 Product Discovery is the crucial process of understanding what to build, for whom, and why. It’s about digging deep to discover the real needs of users, aligning them with business goals, and ensuring that the product delivers value. Let's break it down with an example of Swiggy. When Swiggy first started, the idea was simple—food delivery at your doorstep. But they didn’t stop there. Through continuous product discovery, Swiggy identified pain points like long wait times, lack of variety, and poor customer service. They spoke to users, analyzed data, and tested various features. This led to the launch of Swiggy Genie (personal errands), Swiggy Instamart (quick grocery delivery), and hyperlocal services that weren’t initially in the plan. By focusing on what users truly needed, Swiggy evolved from just another food delivery app to a multi-service platform that fits seamlessly into the daily lives of millions. 🌟 Key Takeaway: Product Discovery isn’t a one-time task. It’s a continuous cycle of learning, testing, and refining. The more you understand your users, the better your product becomes. Keep discovering, keep iterating, and keep delivering value! ”𝗠𝗼𝗿𝗲 𝘁𝗼 𝗯𝗲 𝗿𝗲𝘃𝗲𝗮𝗹𝗲𝗱 𝘀𝗼𝗼𝗻! 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱” #ProductManagement #ProductDiscovery #Innovation #Swiggy #IndiaTech #StartupSuccess #ProductSpace

🌟 New Insights Alert! 🌟 I just completed a comprehensive product teardown of Swiggy, the leading food delivery service in India. 📱🍽️ Key Takeaways: 📍 Swiggy's robust business model focuses on diversified revenue streams from commissions, subscriptions, delivery charges, and advertising. 📍 The user journey is streamlined yet offers opportunities for improvement in areas like search functionality and cart navigation. With an impressive market presence, Swiggy continues to innovate and lead the food delivery sector. Check out detailed teardown for more insights! 🚀 Prodigy | SJMSOM, IIT Bombay #Swiggy #ProductTeardown #FoodDelivery #Innovation

🚨 The best product innovation in recent times? Look no further than Swiggy! 🚨 Swiggy has cracked the code on profitability by charging full cancellation fees even when their own delivery agent cancels the order! Now that's next-level innovation! 🙌 Why waste time delivering when you can just keep canceling orders and still get paid? Swiggy has unlocked the secret to infinite revenue—no service, no product, just endless fees. 💸 Budding product managers, take note! This is how you create a business model that scales effortlessly. Forget about value addition, just focus on perfecting the art of canceling and charging. Swiggy is truly revolutionizing how we think about "service." Thank you for the masterclass in turning inconvenience into profit! #InnovationAtItsFinest #ProductManagement101 #CustomerServiceRevolution Sriharsha M. Swiggy

Ever had a craving for French fries and suddenly received a notification from Swiggy, offering them at a 10% discount? It’s like reading the mind. Actually, It’s the use of Multi Armed Bandits (MABs) by companies, which is transforming user experience to a whole new level. From “top picks for you” and “popular brands” to “coupons for you”, every single section has recommendations as per your preferences and behaviour. This dynamic homepage and real time notifications is possible because of MABs, which balances between the exploitation vs exploration perfectly. So, what is exploitation versus exploration? Simply put, exploitation means leveraging what we know works, while exploration involves trying new things to see what might work even better. Every time you see a personalised recommendation or a deal that feels like it was made just for you, it’s MABs learning from your behaviour and adapting in real-time. MABs go beyond just boosting engagement or increasing click-through rates; they're all about enhancing the human experience. These MAB-based recommendation engines shine in situations where immediate user feedback is available and can be directly tied to the recommendations given. Go checkout your Swiggy's section and tell me 'What's on your mind?' #tech #product #productmanagement

Swiggy you never fail to amaze me! This new feature might not be revolutionary, but it certainly adds to the stickiness of the product. I was already a fan of the reorder feature, and now with the ability to store "Oh my, next time I will try this" items in one place, it just gets better. Great job, Swiggy! #ProductManagement #TechInnovation #CustomerExperience #FoodTech #ProductFeatures #Swiggy

Swiggy's journey from failed courier service (Bundl) to a food delivery powerhouse is a fascinating study in business and strategic design. Let's break down their game theory and how it fueled their meteoric rise: Swiggy's story- https://lnkd.in/g9j3Sn4G highlights the power of user research and data-driven decision making. Swiggy's story- https://lnkd.in/g9j3Sn4G reminds us that even the smallest players can succeed in a competitive landscape. By understanding user needs, leveraging data, and forging strategic partnerships, anyone, like a determined ant, can carve their own path to success. #StartUpSuccess #UXCaseStudy #ProductStrategy #SwiggyStory #UXforBusiness #DataDrivenDecisions

🚀 Recently, I had the opportunity to take on a product challenge hosted by PM School, focused on enhancing the average order value (AOV) for Swiggy Instamart. Working on a product as dynamic as Swiggy was both challenging and rewarding. It stretched my product thinking and reaffirmed the importance of combining data, creativity, and empathy. Here are a few insights I gained: 1️⃣ Balancing Innovation with Simplicity Coming up with new features for a product that’s already feature-rich like Swiggy Instamart taught me how important it is to strike the right balance between novel features and a user-friendly experience. 2️⃣ The Power of Personalization At the heart of Swiggy Instamart's success is its ability to cater to different user segments. Whether it's a health-conscious techie or a busy parent, crafting tailored solutions can drive both loyalty and higher order value. 3️⃣ Leveraging Data for Predictive Insights In a fast-paced environment like Swiggy Instamart, using predictive analytics to anticipate customer needs can be a game-changer. For example, analyzing purchasing patterns to suggest timely, relevant products or promotions before customers even search can significantly enhance both user experience and AOV. 💡 How do you think quick commerce platforms like Swiggy Instamart can further improve user engagement and order value? I’d love to hear your thoughts! #ProductManagement #Swiggy #QuickCommerce

Swiggy's order page is both exciting and funny! (Also, thanks Swiggy for missing me 😄) Let's break it down: - Delivery Type Section: Standard and Eco Saver 🛵 Product Impact: Grouping of deliveries can optimize time and routes for the rider, ensuring slightly better delivery times. 💼 Business Impact: Better optimization of rider's time? Instead of delivering one order at a time, the delivery person gets paid for 2 and Swiggy makes slightly better commissions per delivery. (Bonus: lower pollution 🌍) - Remember my choice for future orders: Ensures that the user doesn't have to select again, reducing user friction of inputs. - Offers and Benefits: Writing something cheesy here is a customer delight and also highlights savings. Higher NPS and decent clarity for the user on how much they're potentially saving. 😊 - One Benefits applied: This constantly reminds users that they are saving with every order! 💡 Product: User gets a clear direction on the amount saved and 'Free delivery' 📈 Business: User has a motivation to order more. Increase in repeat orders. 😃 #ProductManagement #CustomerExperience #BusinessStrategy #Swiggy #Innovation #UserExperience