Sonali Bhardwaj’s Post

Simplifying User Experience: A Potential Upgrade for Swiggy! Swiggy has transformed how we order food, send packages, and manage daily tasks, becoming an indispensable part of our lives. As a loyal user, I admire the seamless experience it offers. However, I recently realized there’s an opportunity to enhance convenience further. Currently, there’s no option to paste a location link for pick-up or drop-off locations(Genie). This feature could be invaluable for users who rely on accurate GPS links, especially in complex or unfamiliar areas. Introducing this functionality could:
✔️ Streamline order creation.
✔️ Save users time.
✔️ Improve precision in task execution. I believe this small yet impactful feature could elevate the user experience even more. What do you think, Swiggy team? Is this something in the pipeline? To my network, I’d love to hear your thoughts—do you think this would add value to your Swiggy experience? Let’s discuss and help drive innovation in the platforms we rely on every day. #Swiggy #CustomerExperience #UserInnovation #Technology #DigitalTransformation

🚀 Breaking news from the food delivery world! 🚀 Just stumbled upon the latest update on the Swiggy food delivery app and I'm beyond impressed! 🌟 They've introduced a game-changing feature - a 'Reorder' tab in the bottom navigation bar! 🍔🍕 Hats off to the brilliant minds behind this move at Swiggy! 🎩💡 The PMs team deserves a standing ovation for this innovative addition. 🙌 This isn't just a feature; it's a solution to a real customer pain point. 🛠️🔍 As someone who relies on Swiggy for daily food orders, I can't express how thrilled I am about this update! 🥳 No more scrolling through endless options or trying to remember past orders - now, I can simply breeze through my order history, making the entire process smooth and seamless. 🔄⏰ This move by Swiggy exemplifies true understanding of user behavior, customer needs, and the power of innovation! 🌟✨ As an aspiring PM myself, this serves as a perfect example of how to create products that truly enhance the user experience. 📈💼 Arjun Hariharan Aprameya Jamadagni Sanju Menon Saumay Paul Sangram Singh Athul Sanker Neyyan thoughts? #Swiggy #ProductManagement #Innovation #CustomerExperience #UserBehavior #AspiringPM #TechUpdate #GameChanger #SeamlessExperience #CustomerCentric #FoodDelivery 🚀🍽️

Food and grocery delivery platform Swiggy has launched One BLCK, an exclusive, invite-only premium membership aimed at delivering the highest level of convenience and service. With this offering, Swiggy aims to build on its subscription services and attract premium users. Since the introduction of Swiggy One in 2021, the company reports that 80% of its members use multiple services on the platform and spend three times more than non-members. Through One BLCK, Swiggy seeks to elevate the customer experience further and drive growth with tailored, high-end services. #swiggy #quickcommerce #mediaandbrandchronicles

I eat a lot And Swiggy is my savior I was ordering food yesterday and I saw that Swiggy added a new feature ‘Food on Train’ But why did Swiggy do this? Swiggy, Saptarshi Prakash thought from the 2 perspectives From the User’s perspective, users can now even book food on train From the business’s perspective, to increase the user’s retention & cater to a larger number of users Comment down your thoughts & follow Kashish Kalra for more such posts #swiggy #uxdesign #productdesign

Swiggy just launched Swiggy One Blck, and guess what? It’s invite-only! When I opened my Swiggy app yesterday, there it was—an invite to join Swiggy One Blck. My first thought? "Ab ye aur kya naya aa gaya?" Then I saw the words: Invite Only. And just like that, the scarcity bug bit me. Classic marketing move, right? A little exclusivity, a pinch of FOMO, and they’ve got our attention. So, I dug deeper. Turns out, if you don’t accept the invite within the window, it might be gone. Forever. Loss aversion: 1, Me: 0. Naturally, I went online to read reviews. Not much out there since it’s pretty new, but the features seem solid. At INR 299 for 3 months? Affordable enough to take a chance, especially since Swiggy One has already been bang for the buck. So, yes—I caved and got the membership. Now the real question: Does it deliver on its promises? ✔On-time delivery: Almost. The delivery guy was 2 minutes late, but he did spend 5 minutes finding my apartment. Fair enough. ✔Coupons and discounts: Big check on that. ✔Top-tier customer service: So far, so good. Is it really bang for the buck, or did I just fall for another psychological tactic and my shopaholic brain just got itself another membership? Guess we will find out soon. #swiggy #MarketingInAction #PsychologyInMarketing #SwiggyOneBlck

Back at it (q-ecomm) with a discussion in reflection of another norm settled by Swiggy! Revamping convenience is the ultimate user-magnet for all service-offering brands and so does Swiggy using Bolt, its latest answer to the “need-it-now” crowd. Packed with features that make everyday ordering a breeze by personalization, and keeping things effortlessly simple. Understand HOW: 🚀 One-Tap Reorders – Ever have that coffee or snack you just can’t skip? Bolt’s one-tap reorder lets you grab your go-tos instantly, perfect for those quick, low-involvement orders. No more endless scrolling—just tap and go! 🎯 Personalization Meets Speed – Using Swiggy’s data smarts, Bolt suggests items based on your time, location, and past cravings. It’s like Swiggy knows what you want before you even do. Less time thinking, more time munching! 🔥 Gamified Engagement – Want rewards with that? Bolt spices things up with streak rewards, giving exclusive perks for consecutive orders. This isn't just about delivery; it’s Swiggy’s way of making Bolt a habit, not just an app. 📈 Boosting Micro-Orders & Fleet Efficiency – With Bolt, small orders get big love! Low-ticket items are now easier to order throughout the day, creating a steady stream of micro-orders and resultantly maximizing delivery fleet efficiency without waiting for larger baskets. Bolt is Swiggy’s master plan to make instant orders the new norm with convenience right into daily life. Let me know how you feel about this. Please, drop your thoughts in the comments. Till then, Be consistent. Tc of u n urs. #swiggy #productmanagement #productmanager #product #linkedin #thoughts #keeplearning #productfeatures #productdev

This morning, I woke up to a pleasant surprise on the first page of the newspaper—a creative ad from Swiggy celebrating their 10th birthday! 🎉 Swiggy decided to give everyone who gets the newspaper a return gift, but what really caught my attention was their meticulous attention to detail. Instead of just sending a balloon, which could easily become a mess or an envelope that could go missing, they found a clever way to keep things intact. They included a balloon with a QR code on it, nudging people to explore the Swiggy One membership. This is such a thoughtful and innovative approach to customer acquisition. Even a 1% conversion rate from this campaign could be a game-changer for them. It’s fascinating to see how the world is moving towards not just products, but crafting memorable experiences for users. Kudos to the Swiggy team for this brilliant effort! 👏 And A Happy Birthday Swiggy 🎈 #CustomerExperience #Innovation #Marketing #CustomerAcquisition #Swiggy #ProductManagement

Swiggy one announced its arrival by Print Innovation with Times, despite being there, people really didn’t know what is Swiggy one as compared to Zomato Gold. Swiggy pulled its own golden moment- by taking the breath away- The balloon was not easy to fill and you can scan the QR code only when it’s on full stretch-colleague told that my lungs capacity is good, thanks to Bengaluru. As I was social listening - Yes it’s a great idea but not putting the Swiggy one benefit on the first page is a big lag, and people were clueless. It didn’t create any curiosity for me to scan and see - but alas my colleague tried and we didn’t find any 10rs 4 months offer- came to conclusion- May be it’s just 1 day offer! Creative Device & attention -100% but failed to communicate the real benefit. Yes 50% people did ask what is Swiggy one!! Could have been better utilisation if 2nd page by showing logos or icons of Genie, instacart and food app it self - why not just show app screen - simplicity with print innovation- better use of print space and recognition. Yes- No celebration ends without bursting the balloons, in this case to just live the bachpan where it would bring sense of joy. #swiggy #creative #brands

Why useful features need strategic visibility.

🚀 Recently discovered a helpful feature on Swiggy while placing an order that puts user convenience first! Even if your payment fails, you can still place your order first and pay later — either online or through cash on delivery. 🙌 The focus is on ensuring you don’t drop off due to payment failure, with a primary CTA to place the order. This ensures users can proceed with their orders without any unnecessary delays. 🛵💨 A fantastic example of putting user experience at the forefront while supporting the key metric of the number of orders placed. Kudos to the team behind this seamless experience! #Swiggy #UserExperience #OrderPlacement #TechInnovation #SwiggyUpdates #ProductDiscovery #ProductManagement