Deeksha Verma’s Post

Ever had a craving for French fries and suddenly received a notification from Swiggy, offering them at a 10% discount? It’s like reading the mind. Actually, It’s the use of Multi Armed Bandits (MABs) by companies, which is transforming user experience to a whole new level. From “top picks for you” and “popular brands” to “coupons for you”, every single section has recommendations as per your preferences and behaviour. This dynamic homepage and real time notifications is possible because of MABs, which balances between the exploitation vs exploration perfectly. So, what is exploitation versus exploration? Simply put, exploitation means leveraging what we know works, while exploration involves trying new things to see what might work even better. Every time you see a personalised recommendation or a deal that feels like it was made just for you, it’s MABs learning from your behaviour and adapting in real-time. MABs go beyond just boosting engagement or increasing click-through rates; they're all about enhancing the human experience. These MAB-based recommendation engines shine in situations where immediate user feedback is available and can be directly tied to the recommendations given. Go checkout your Swiggy's section and tell me 'What's on your mind?' #tech #product #productmanagement

🚀 #100DaysOfPM - Day 86 Hello everyone! In the product community, we often discuss the idea of a "magic bullet in #productdevelopment, but the reality is, it doesn't exist. Many promises of quick fixes end up disappointing. Some people criticize #Lean and #Agile methods for their shortcomings. But here's the truth: although Lean and Agile aren't magical solutions, their core #principles are extremely valuable. The key is to use them wisely. Many teams say they follow Lean but struggle to do so effectively. They might spend time and money on a product without confirming its appeal, or they might get stuck in #endless testing without making progress. Similarly, Agile methods can face challenges in real-world product development. However, the #bestteams overcome these obstacles by sticking to the basics while embracing innovation. Magic questions that can help ensure successful product development: 1. Will the user buy this (or choose to use it)? 2. Can the user figure out how to use this? 3. Can our engineers build this? 4. Can our stakeholders support this? Example: Swiggy🥗 #UserAdoption: Swiggy's seamless food delivery service addresses a clear market need, ensuring high user adoption and frequent usage. #UserExperience: The intuitive app design and clear instructions make it easy for users to order food and track deliveries hassle-free. #EngineeringExcellence: Swiggy's robust technology platform handles high order volumes and ensures fast delivery times, thanks to continuous innovation by its engineering team. #StakeholderSupport: Swiggy has garnered strong support from investors, restaurant partners, delivery partners, and regulatory authorities, driving its growth and success in the food delivery market. Please like, share, and comment with your thoughts on product development.

How Swiggy Built POP in 100 Days: A Story of Agility and User Focus 🚀 Building Swiggy POP was a masterclass in agility and customer obsession. Designed to simplify food ordering by offering a curated menu of single-serving meals at an affordable price, Swiggy POP was developed in just 100 days! 🗓️ What made this possible? 🔍 User-Centric Approach: They started by identifying a common user pain point—overwhelming options and the desire for quick, hassle-free meals. This insight drove the design and curation of a smaller, more focused menu. ⚙️ Cross-Functional Collaboration: The product, tech, and business teams worked in sync. From ideation to go-live, the process involved tight feedback loops, iterative testing, and a shared commitment to meet the 100-day deadline. 📈 Results? A win-win for users who wanted fast, simple meal options, and Swiggy, which saw increased order volume in high-density areas. This journey reinforced the power of speed, collaboration, and always keeping the user at the center. 💡 Here’s the full article by Taruna Manchanda, ex-Product Manager at Swiggy: https://lnkd.in/g3VHd5dk Image Illustration by Pallavi Bhargava #productdevelopment #agile #userexperience #crossfunctionalteams

My Role in Swiggy's Journey to IPO With India’s leading on-demand food delivery platform, Swiggy became the country’s fastest unicorn in June 2018. I joined the Serviceability team, the core of Swiggy's customer pre-order journey. Our work ensured that any restaurant shown on the app was actually serviceable, factoring in dynamic elements like delivery partner availability, demand fluctuations, and external factors like weather and festivals. With Swiggy's massive scale, each app open triggered serviceability checks for around 2,000–3,000 restaurants, handling up to 100,000 requests per minute at peak. This made serviceability a compute-heavy system, requiring optimizations to accurately calculate distance, time, and delivery service promises. Key Achievements: 1. Caching: Implemented extensive caching for distance calculations, scaling to 200 million requests per minute. 2. Time Prediction Models: Integrated models for assignment, prep, wait, last-mile, and delivery time. 3. System Scaling: Enabled system to handle 100,000 requests per minute within 80ms. 3. Directional GeoFiltering: Replaced Radial GeoFiltering with a rule-based cluster service to improve serviceability accuracy. 4. Debugging Tool: Built a tool for Ops, reducing on-call debugging time by four hours per day and empowering tech support team Working at Swiggy and contributing to its success story as it reached IPO status has been a proud milestone. It’s inspiring to see our efforts in shaping a reliable, efficient customer experience now part of the company's journey on the public stage. #SwiggyIPO #ProudMoment #TechForGrowth #StartupJourney #FoodTech #EngineeringAtScale #ServiceabilitySolutions #TechMilestones #ScalingTech #SwiggyJourney #InnovationInDelivery

🚨 The best product innovation in recent times? Look no further than Swiggy! 🚨 Swiggy has cracked the code on profitability by charging full cancellation fees even when their own delivery agent cancels the order! Now that's next-level innovation! 🙌 Why waste time delivering when you can just keep canceling orders and still get paid? Swiggy has unlocked the secret to infinite revenue—no service, no product, just endless fees. 💸 Budding product managers, take note! This is how you create a business model that scales effortlessly. Forget about value addition, just focus on perfecting the art of canceling and charging. Swiggy is truly revolutionizing how we think about "service." Thank you for the masterclass in turning inconvenience into profit! #InnovationAtItsFinest #ProductManagement101 #CustomerServiceRevolution Sriharsha M. Swiggy

Curious about what makes Swiggy the leading force in food delivery? Join me as we dissect the key ingredients behind Swiggy's recipe for success, and propose for newer innovations to further improve the user experience. 🥘 🍲 I am thrilled to present my latest project for the Aspiring Product Management Curriculum 3.0: Product Innovation for Swiggy! 🚀 It was amazing to learn the features, user experience, and business model of Swiggy. I looked at their user segmentation and personas, highlighted a few improvement points, and ultimately proposed to introduce SwiggyHost - a GenAI based chatbot, to be integrated with their search and support capabilities. I also hypothesized an MVP for this solution and worked up a Go-To-Market strategy and the metrics to track for success. Digging into one of my favorite apps led to some truly inspiring insights on how varied customer expectations Swiggy has to meet. Thank you so much Deepak HP, Malavikha A, Shiva kumar H S, Preeti Chouhan, Rahul N S, Anusha Prasad for your great feedback and continuous guidance. This is such a rewarding journey of learning and growing. Can't wait to apply this learning and bring innovation and purpose to my future projects! 🌟 #ProductManagement #AspiringPM #ProductInnovation #LearningJourney #Swiggy

Swiggy just nailed it. A Modak dispenser at Carter Road? Genius. They transformed a simple treat into a shared experience. It's not about instant gratification; it's about instant community. In our tech-saturated world, Swiggy reminds us: sometimes, the most powerful innovations bring us back to what matters—real people, real moments, real smiles. Kudos Swiggy! Video credit Social Samosa (thanks for sharing this beautiful moment) #SSGaneshUtsavWatch #BrandStorytelling #MarketingStrategy #CustomerExperience

Back at it (q-ecomm) with a discussion in reflection of another norm settled by Swiggy! Revamping convenience is the ultimate user-magnet for all service-offering brands and so does Swiggy using Bolt, its latest answer to the “need-it-now” crowd. Packed with features that make everyday ordering a breeze by personalization, and keeping things effortlessly simple. Understand HOW: 🚀 One-Tap Reorders – Ever have that coffee or snack you just can’t skip? Bolt’s one-tap reorder lets you grab your go-tos instantly, perfect for those quick, low-involvement orders. No more endless scrolling—just tap and go! 🎯 Personalization Meets Speed – Using Swiggy’s data smarts, Bolt suggests items based on your time, location, and past cravings. It’s like Swiggy knows what you want before you even do. Less time thinking, more time munching! 🔥 Gamified Engagement – Want rewards with that? Bolt spices things up with streak rewards, giving exclusive perks for consecutive orders. This isn't just about delivery; it’s Swiggy’s way of making Bolt a habit, not just an app. 📈 Boosting Micro-Orders & Fleet Efficiency – With Bolt, small orders get big love! Low-ticket items are now easier to order throughout the day, creating a steady stream of micro-orders and resultantly maximizing delivery fleet efficiency without waiting for larger baskets. Bolt is Swiggy’s master plan to make instant orders the new norm with convenience right into daily life. Let me know how you feel about this. Please, drop your thoughts in the comments. Till then, Be consistent. Tc of u n urs. #swiggy #productmanagement #productmanager #product #linkedin #thoughts #keeplearning #productfeatures #productdev

🚀 How Swiggy ’s Product Managers are Fueling Growth and Innovation 🛵 As an aspiring product manager, Swiggy’s evolution in the food-tech space inspires me, especially their commitment to seamless user experiences and rapid growth through continuous product innovation. Here’s a breakdown of how Swiggy Product team is making an impact: 🔑 Innovations Driving Business Success: 1️⃣ Swiggy One: This all-in-one subscription service is a masterstroke for user retention, offering benefits across food delivery, Instamart, and more. By locking in loyal users across multiple services, Swiggy is increasing customer lifetime value (CLTV) and creating a unified experience. 2️⃣ Swiggy insta Mart: Expanding into the quick-commerce grocery space with Instamart has been pivotal. Swiggy’s product managers were quick to pivot during the pandemic, launching 30-minute grocery deliveries, which allowed them to tap into new user segments. This not only increased their user base but also diversified their revenue streams. 3️⃣ AI-Powered Personalization: Swiggy’s PMs have integrated AI-driven recommendations to ensure users are getting hyper-personalized meal suggestions. This increases order frequency, boosts conversion rates, and enhances the user journey by offering exactly what customers want. 💡 Role of Product Managers: Swiggy’s product managers work at the intersection of user needs and business goals. They prioritize feature development using methods like the MoSCoW framework, ensuring the most valuable features (like faster deliveries and easier access to restaurants) are developed first. They collaborate with cross-functional teams to run A/B tests, fine-tune algorithms, and optimize the overall customer experience. 📈 How It’s Helping Business Growth: Increased Retention: Swiggy One incentivizes users to stay within the platform across services. Revenue Diversification: Instamart expands Swiggy’s relevance beyond food, helping them compete with other delivery players. Enhanced Goodwill: By delivering not just food but groceries and more, Swiggy is becoming a daily-use app for millions. 💡 What’s Next for Swiggy? With a focus on ultra-fast deliveries and AI innovations, Swiggy’s PMs are constantly adapting to user behavior and optimizing their tech stack to keep users engaged. Upcoming features, like better order tracking and integration with new restaurant partners, promise to strengthen their foothold in the market. Swiggy Swiggy Dineout Swiggy Bazaar #ProductManagement #Swiggy #GrowthStrategy #AIinTech #CustomerExperience #ProductInnovation #QuickCommerce #Aspiringproductmanager #Appreciationposts

Simplifying User Experience: A Potential Upgrade for Swiggy! Swiggy has transformed how we order food, send packages, and manage daily tasks, becoming an indispensable part of our lives. As a loyal user, I admire the seamless experience it offers. However, I recently realized there’s an opportunity to enhance convenience further. Currently, there’s no option to paste a location link for pick-up or drop-off locations(Genie). This feature could be invaluable for users who rely on accurate GPS links, especially in complex or unfamiliar areas. Introducing this functionality could:
✔️ Streamline order creation.
✔️ Save users time.
✔️ Improve precision in task execution. I believe this small yet impactful feature could elevate the user experience even more. What do you think, Swiggy team? Is this something in the pipeline? To my network, I’d love to hear your thoughts—do you think this would add value to your Swiggy experience? Let’s discuss and help drive innovation in the platforms we rely on every day. #Swiggy #CustomerExperience #UserInnovation #Technology #DigitalTransformation