Prateek P.’s Post

🚀 Case Study Spotlight: Swiggy Pay Later by Milan Maheshwari 🚀 https://lnkd.in/gH4HTVm8 Imagine a seamless checkout experience, where payment feels almost invisible. That's the vision Swiggy had in mind with its Pay Later feature. See how the Swiggy team solved these challenges in Milan’s in-depth case study, offering insights for product designers and innovators in the digital payment space. #wallofportfolios #SwiggyIPO

Swiggy's order page is both exciting and funny! (Also, thanks Swiggy for missing me 😄) Let's break it down: - Delivery Type Section: Standard and Eco Saver 🛵 Product Impact: Grouping of deliveries can optimize time and routes for the rider, ensuring slightly better delivery times. 💼 Business Impact: Better optimization of rider's time? Instead of delivering one order at a time, the delivery person gets paid for 2 and Swiggy makes slightly better commissions per delivery. (Bonus: lower pollution 🌍) - Remember my choice for future orders: Ensures that the user doesn't have to select again, reducing user friction of inputs. - Offers and Benefits: Writing something cheesy here is a customer delight and also highlights savings. Higher NPS and decent clarity for the user on how much they're potentially saving. 😊 - One Benefits applied: This constantly reminds users that they are saving with every order! 💡 Product: User gets a clear direction on the amount saved and 'Free delivery' 📈 Business: User has a motivation to order more. Increase in repeat orders. 😃 #ProductManagement #CustomerExperience #BusinessStrategy #Swiggy #Innovation #UserExperience

My Role in Swiggy's Journey to IPO With India’s leading on-demand food delivery platform, Swiggy became the country’s fastest unicorn in June 2018. I joined the Serviceability team, the core of Swiggy's customer pre-order journey. Our work ensured that any restaurant shown on the app was actually serviceable, factoring in dynamic elements like delivery partner availability, demand fluctuations, and external factors like weather and festivals. With Swiggy's massive scale, each app open triggered serviceability checks for around 2,000–3,000 restaurants, handling up to 100,000 requests per minute at peak. This made serviceability a compute-heavy system, requiring optimizations to accurately calculate distance, time, and delivery service promises. Key Achievements: 1. Caching: Implemented extensive caching for distance calculations, scaling to 200 million requests per minute. 2. Time Prediction Models: Integrated models for assignment, prep, wait, last-mile, and delivery time. 3. System Scaling: Enabled system to handle 100,000 requests per minute within 80ms. 3. Directional GeoFiltering: Replaced Radial GeoFiltering with a rule-based cluster service to improve serviceability accuracy. 4. Debugging Tool: Built a tool for Ops, reducing on-call debugging time by four hours per day and empowering tech support team Working at Swiggy and contributing to its success story as it reached IPO status has been a proud milestone. It’s inspiring to see our efforts in shaping a reliable, efficient customer experience now part of the company's journey on the public stage. #SwiggyIPO #ProudMoment #TechForGrowth #StartupJourney #FoodTech #EngineeringAtScale #ServiceabilitySolutions #TechMilestones #ScalingTech #SwiggyJourney #InnovationInDelivery

Simplifying User Experience: A Potential Upgrade for Swiggy! Swiggy has transformed how we order food, send packages, and manage daily tasks, becoming an indispensable part of our lives. As a loyal user, I admire the seamless experience it offers. However, I recently realized there’s an opportunity to enhance convenience further. Currently, there’s no option to paste a location link for pick-up or drop-off locations(Genie). This feature could be invaluable for users who rely on accurate GPS links, especially in complex or unfamiliar areas. Introducing this functionality could:
✔️ Streamline order creation.
✔️ Save users time.
✔️ Improve precision in task execution. I believe this small yet impactful feature could elevate the user experience even more. What do you think, Swiggy team? Is this something in the pipeline? To my network, I’d love to hear your thoughts—do you think this would add value to your Swiggy experience? Let’s discuss and help drive innovation in the platforms we rely on every day. #Swiggy #CustomerExperience #UserInnovation #Technology #DigitalTransformation

Swiggy one announced its arrival by Print Innovation with Times, despite being there, people really didn’t know what is Swiggy one as compared to Zomato Gold. Swiggy pulled its own golden moment- by taking the breath away- The balloon was not easy to fill and you can scan the QR code only when it’s on full stretch-colleague told that my lungs capacity is good, thanks to Bengaluru. As I was social listening - Yes it’s a great idea but not putting the Swiggy one benefit on the first page is a big lag, and people were clueless. It didn’t create any curiosity for me to scan and see - but alas my colleague tried and we didn’t find any 10rs 4 months offer- came to conclusion- May be it’s just 1 day offer! Creative Device & attention -100% but failed to communicate the real benefit. Yes 50% people did ask what is Swiggy one!! Could have been better utilisation if 2nd page by showing logos or icons of Genie, instacart and food app it self - why not just show app screen - simplicity with print innovation- better use of print space and recognition. Yes- No celebration ends without bursting the balloons, in this case to just live the bachpan where it would bring sense of joy. #swiggy #creative #brands

This morning, I woke up to a pleasant surprise on the first page of the newspaper—a creative ad from Swiggy celebrating their 10th birthday! 🎉 Swiggy decided to give everyone who gets the newspaper a return gift, but what really caught my attention was their meticulous attention to detail. Instead of just sending a balloon, which could easily become a mess or an envelope that could go missing, they found a clever way to keep things intact. They included a balloon with a QR code on it, nudging people to explore the Swiggy One membership. This is such a thoughtful and innovative approach to customer acquisition. Even a 1% conversion rate from this campaign could be a game-changer for them. It’s fascinating to see how the world is moving towards not just products, but crafting memorable experiences for users. Kudos to the Swiggy team for this brilliant effort! 👏 And A Happy Birthday Swiggy 🎈 #CustomerExperience #Innovation #Marketing #CustomerAcquisition #Swiggy #ProductManagement

𝐒𝐜𝐚𝐦 𝐨𝐫 𝐆𝐥𝐢𝐭𝐜𝐡? 𝐌𝐲 𝐑𝐞𝐜𝐞𝐧𝐭 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 Swiggy 𝐈𝐧𝐬𝐭𝐚𝐦𝐚𝐫𝐭! As a consumer, I’ve always appreciated the convenience and efficiency that platforms like Swiggy Instamart offer. But recently, something caught my attention that left me wondering: Is this a technical glitch or a growing trend of issues we all need to be aware of? Earlier today, I noticed a significant discrepancy while placing an order. The offer price displayed and the final price at checkout were quite different—higher, of course. This isn’t the first time something like this has happened. There have been several occasions where the final amount charged didn’t match my expectations based on the offers shown. What made me question things further was an incident from just a few days ago. I ordered a specific product, but when it was delivered, it was entirely different from what I had selected. When I checked my order history, I was surprised to see that even the details in the order had somehow been altered. Intrigued, I took a moment to search online and found that I’m not alone. Many customers seem to be facing similar issues, with little to no resolution. This raises a critical question: Is this the modern way of taking advantage of consumers, or is it merely a technical glitch that needs fixing? As someone who believes in the power of transparency and customer trust, I hope these issues are resolved quickly. What are your thoughts—have you encountered anything similar, and how do you feel about these experiences with digital platforms? #Swiggy #SwiggyInstamart #PriceDiscrepancy #Technology #Glitch #Scam #Digital #TechnologyABoonOrBane

#indiainsights In quick commerce, the competitive edge is evolving. 🚀 Speed is no longer the defining moat – it’s now assortment. Swiggy’s recent announcement aligns with something I observed during my deep dive into the sector recently while evaluating a company in this space. After speaking to multiple customers, I arrived at the same conclusion: customers increasingly prioritized availability of variety to continue to use the app. This reinforces a core lesson in venture investing – never take customer due diligence lightly. Keep personal biases at bay, and listen intently to what customers are saying. This perspective is invaluable not just in building a business but also in deciding where to invest. Customer experience is the ultimate guide, in operations and investments alike. #globalindianalpha #venturevantage #VentureCapital #QuickCommerce #CustomerExperience #Investing

🚀 Recently, I had the opportunity to take on a product challenge hosted by PM School, focused on enhancing the average order value (AOV) for Swiggy Instamart. Working on a product as dynamic as Swiggy was both challenging and rewarding. It stretched my product thinking and reaffirmed the importance of combining data, creativity, and empathy. Here are a few insights I gained: 1️⃣ Balancing Innovation with Simplicity Coming up with new features for a product that’s already feature-rich like Swiggy Instamart taught me how important it is to strike the right balance between novel features and a user-friendly experience. 2️⃣ The Power of Personalization At the heart of Swiggy Instamart's success is its ability to cater to different user segments. Whether it's a health-conscious techie or a busy parent, crafting tailored solutions can drive both loyalty and higher order value. 3️⃣ Leveraging Data for Predictive Insights In a fast-paced environment like Swiggy Instamart, using predictive analytics to anticipate customer needs can be a game-changer. For example, analyzing purchasing patterns to suggest timely, relevant products or promotions before customers even search can significantly enhance both user experience and AOV. 💡 How do you think quick commerce platforms like Swiggy Instamart can further improve user engagement and order value? I’d love to hear your thoughts! #ProductManagement #Swiggy #QuickCommerce

How Swiggy Built POP in 100 Days: A Story of Agility and User Focus 🚀 Building Swiggy POP was a masterclass in agility and customer obsession. Designed to simplify food ordering by offering a curated menu of single-serving meals at an affordable price, Swiggy POP was developed in just 100 days! 🗓️ What made this possible? 🔍 User-Centric Approach: They started by identifying a common user pain point—overwhelming options and the desire for quick, hassle-free meals. This insight drove the design and curation of a smaller, more focused menu. ⚙️ Cross-Functional Collaboration: The product, tech, and business teams worked in sync. From ideation to go-live, the process involved tight feedback loops, iterative testing, and a shared commitment to meet the 100-day deadline. 📈 Results? A win-win for users who wanted fast, simple meal options, and Swiggy, which saw increased order volume in high-density areas. This journey reinforced the power of speed, collaboration, and always keeping the user at the center. 💡 Here’s the full article by Taruna Manchanda, ex-Product Manager at Swiggy: https://lnkd.in/g3VHd5dk Image Illustration by Pallavi Bhargava #productdevelopment #agile #userexperience #crossfunctionalteams