Social Samosa

The Pulse Magazine’s Festive Edition curates a playbook for Indian Advertising and Marketing Professionals. We understand the evolving dynamics of festive marketing, where tradition meets modernity and technology drives personalisation. On the cover, we have Sunder Balasubramanian, the Chief Marketing Officer of Myntra, a brand that has redefined fashion e-commerce in India. The conversation with Sunder delves into Myntra’s Festive Marketing strategies, their annual festive sale and initiatives to engage with the audience. Read the cover story to know how Myntra taps into India’s festive spirit to deliver campaigns that resonate with millions. Follow the link in comments to download the magazine. #ThePulseMagazine #FestiveMarketing

After a seven-month search, Mumbai Police have arrested Arshad Khan, a key suspect in the Ghatkopar hoarding collapse case that tragically claimed 17 lives. This arrest marks a critical development in uncovering the network behind illegal hoardings and ensuring accountability. Read the full story with the link in Comments. #Advertising #Marketing #MumbaiHoardingcase

Elon Musk’s vision for X as an 'everything app' takes a step forward with the limited rollout of X Money in select U.S. states in 2025. Despite regulatory challenges and delays, including the withdrawal of its New York licence application, this digital payment initiative marks a bold move to reshape the platform’s future. Will it redefine the market like WeChat or face the hurdles of Western adoption? Time will tell. Read the full story with the link in Comments. #Advertising #Marketing #XMoney

Design in 2025 will reflect life itself - embracing comfort, minimalism, sustainability, and the resurgence of creative genius. Rashi Ray of Response India explores trends like AI-driven realism, invisible design thinking, and the desire for exploration that will redefine how we create and experience design in the coming year. Read the full story with the link in Comments. #Advertising #Marketing #DesignTrends #Trends2025

Meta is gearing up for the Trump administration with key leadership changes, including appointing Joel Kaplan as global affairs head. This strategic move aims to strengthen political cooperation and safeguard Meta’s AI and VR ambitions while navigating regulatory challenges and growing industry competition. Read the full story with the link in Comments. #Advertising #Marketing #Meta

The Coca-Cola Company’s 2021 campaign, "Open to Better," swaps its iconic logo for personalized New Year’s resolutions on cans. Created by 72andSunny, this thoughtful initiative shares personal stories tied to these unique designs showing how a brand can truly connect with people’s hopes and aspirations. #Advertising #NewYearResolution #Packaging

Kunal Kamra questioned Blinkit’s treatment of delivery partners, demanding wage transparency after CEO Albinder Dhindsa shared record New Year’s Eve orders. Follow the link in the comments to know more #Advertising #Marketing

Jackie Shroff’s ‘Bhangad Nako’ wins the Internet, Social Samosa captures the Year in Ads with Top Indian and Global Ads of 2024 and more! Swipe till the end for your Daily Download of News, Campaigns and Updates Blinkit Mad Influence Xley Matrimony.com Limited Albinder Dhindsa Gautam Madhavan Srinivasan Swamy Arjun Bhatia #TheDailyDownload

The extravagant Indian wedding season is set to draw in big bucks for brands of all sizes. Brands are spending heavily on digital platforms with Instagram Reels taking the baton in attracting young customers. Trends like personalisation, sustainability, and minimalism seem to drive the narrative. Experts: Harmeet Singh, Chief Brand Officer, Quest Retail - The Body Shop - Asia South Amisha Gulati, President of GOZOOP Group Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers India Limited Surbhi Pansari, Founder of label Surbhi Pansari Ankush Vij, Vice President - Media at Hashtag Orange Follow the link in the comments to know more #Advertising #Marketing

WebEngage's Raahul Seshadri explores how AI and automation will redefine consumer personalisation by 2025. From hyper-personalised experiences to AI-driven content creation, these technologies will transform how brands connect and engage. Follow the link in the comments to know more #Advertising #Marketing