AI is everywhere right now, but here’s the real question: How do you actually use it to drive growth? Mark Roberge, Co-Founder of Stage 2 Capital, is bringing answers to #CEOSummit2025. He’s worked with dozens of companies figuring this out in real time, and his session is all about turning the AI hype into practical strategies for your Go-to-Market team. Think: 🚀 Real-world examples of AI accelerating growth 🧠 Lessons from Stage 2’s 40+ portfolio companies 💡 How to stay ahead of the curve in 2025 We’re turning theory into a strategic game plan. Let’s make AI work for your business. 👉 Lock in your spot: https://lnkd.in/eSJHU-Rn 📅 January 22–23, 2025 📍 New Orleans
Pavilion
Think Tanks
New York, NY 117,739 followers
The world's #1 private community for GTM leaders.
About us
Pavilion is the world’s largest community for go-to-market leaders in B2B tech to connect, learn, and grow. With 10,000 members and counting, you’ll have access to an exclusive Slack community, local and global events, comprehensive courses through Pavilion University, and over 1,300 resources in our curated knowledge hub. Visit joinpavilion.com to learn more and become a member today.
- Website
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https://www.joinpavilion.com/
External link for Pavilion
- Industry
- Think Tanks
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2016
Locations
Employees at Pavilion
Updates
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Ever feel like the startup world has completely shifted under your feet? You’re not alone. Peter Walker, Head of Insights at Carta, has been diving deep into the trends shaping today’s startup landscape - and he’s bringing his findings to #CEOSummit2025 in New Orleans this month. In his session, you’ll explore questions that every CEO is asking: 📊 What’s the state of startups in 2025? 📈 How do you scale when the rules keep changing? 💡 What metrics actually matter now? Gain the clarity you need to navigate market shifts and lead with confidence. 👉 Join us in New Orleans: https://lnkd.in/eSJHU-Rn 📅 January 22–23, 2025 📍 New Orleans
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"After 2 years of acting CMO I finally feel I grasp what it takes to do this role well. Thank you everyone who had patience with all my questions. Especially my team and the community at Pavilion." ❤️
Co-founder & co-CEO @Chili Piper 🔥 Here I talk about lessons I learned to jumpstart my career from intern to SVP. And to grow a company from 0 to almost $1Bn
Losses and wins for 2024 for me and Chili Piper. Here’s my recap 👇 Personal Losses: 🔳 I realized that building in public has me overanalyze everything to a fault. Now I know why athletes and musicians collapse at their peak. The pressure is very hard to handle. Slowly learning to get more comfortable Marketing Losses: 🔳 Marketing Pipeline attainment: 80% of goal for the year after recalibration 🔳 We still don’t have enough awareness for our Distro (competes with LeanData) and Chat (competes with Qualified/Drift) products, lots of work to do on our messaging Company Losses: 🔳 Growth was slow. Mainly because we’re in the midst of transitioning our entire base from our classic product to the new platform and that proves to be a lot more difficult than we thought (we only managed to migrate 30% of our base to date) 🔳Our ACV while growing is still very SMALL and that drives me bananas. Increasing it is my mission for next year Personal Wins 🔳 After 2 years of acting CMO I finally feel I grasp what it takes to do this role well. Thank you everyone who had patience with all my questions. Especially my team and the community at Pavilion Marketing Wins 🔳 We got REALLY good at operating efficiently. We booked 1400 sales qualified meetings this year with two marketers 🔳 We have 500 + partners in our ecosystem (channel and product partners) Alexis Petrichos Anthony Kapitanski are crushing this channel generating six figure revenue and low CAC Company Wins 🔳 Cash break even with lots of cash in the bank. This allows me to go to sleep at night 🔳 Our entire operations team is building ai agents for everything. We saved hundreds of hours in labor and becoming super efficient. The reasons why our prices are so low 🔳 We’re getting good at cross-sell. Most customers use 2 products or more Very excited about 2025 because I will finally get back to building. That’s where my zone of genius is . Building back in our product all the things we learned to do with ai agents for our team to be efficient and to scale with a nimble team . And allowing marketing teams to be as efficient in their operations as ours is I am calling my new build project AMO (agentic marketing orchestration) and will be posting publicly about my progress here (and for sure I will be asking for feedback and beta testers so stay tuned!)
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Pavilion reposted this
As I think back on my journey as a marketing leader, one of the key things that directly impacted my success was the network of people I relied on for advice, inspiration and support. In my case, Pavilion was one place I found my tribe. People like Sam Jacobs, Sasha Krecinic, and Max Altschuler have helped shape my thinking about marketing, served as a sounding board, and been there to listen when I've had both professional and personal challenges. More recently, as I've reached a different stage in my career, Pavilion has become about giving back to the community and helping other marketers who are earlier in their career journeys. Whether it's the class I teach in Pavilion's CMO School or the opportunity to share unfiltered accounts of my experiences as a marketing leader at events like CMO Summit or GTM2025, I've found tremendous personal fulfilment in supporting the next generation of CMOs. Building a successful career as a go to market executive is hard, and no one should have to go it alone. If you want to join Pavilion, use my personal code UDILEDERGO50 to get 15 months for the price of 12 PLUS an extra 10% off and $50 to donate to the charity of your choice (this is only good through the end of the year). Link in the comments to join.
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Pavilion reposted this
Keynote speaker | Get better results using behavioral science | CEO Hunter & Bard | Kellogg Alum
Think tanks are worth the time and money if you are willing to put in the effort and give. Years ago, my friend Jessica Michael calls me up and says, "You have to join this think tank I'm in called Revenue Collective [now Pavilion]." I've been in Pavilion now for 4 years and it was a great decision. It's not just the classes and networking - it's the thought partners (shout out to Andy Jolls, Joelle Gropper Kaufman, Nick Bhavsar, Geoffrey (Geoff) Rodgers, Neil W., Emmy L., and too many more to count). The people you can ping who will make time for you on a moment's notice for you to throw an idea at. It's getting honest, direct answers instead of a "oh that's great" (which, let's face it, is not a critique and rather useless.) I've found it invaluable. And if you're thinking about joining a think tank, I couldn't recommend it more. Below is a code to make your decision even easier. Your referral code: 1SHIRAABEL83 Link to join:
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How do you bridge the gap between founders and VPs? Join host Kyle Norton on the Revenue Leadership Podcast as he sits down with 🏄♂️ Scott Leese, a renowned figure in SaaS go-to-market strategies, to explore: 🤝 The art of aligning VP Sales and Founder goals for mutual success. 📊Insights on navigating the evolving sales landscape and buyer expectations. 🛠️ Strategies for building resilient sales teams in a competitive market. Interested to learn more? Listen to the full episode now. Available now on all major podcasting platforms: Spotify: https://lnkd.in/e_3tzysb Apple Podcast: https://lnkd.in/ekgi_ufK YouTube: https://lnkd.in/e2bXctX3
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Investors don’t just fund ideas - they bet on leadership, clarity, and a clear path to ROI. If you want to stand out, your story needs to prove you’re a company worth betting on. At #CEOSummit2025, your trusted circle of CEOs will help you make that case with confidence: ➡️ Investor Panel (Insight Partners, Great Hill Partners, Notable Capital): Discover what’s driving investment decisions in 2025 and how to position your business to attract the right capital. ➡️ Mark Roberge (Stage 2 Capital): Get practical advice on scaling sustainably and mastering the art of fundraising in today’s climate. In 2025, the bar is higher than ever. Profitability, retention, and predictable revenue streams are non-negotiables. This isn’t about chasing capital—it’s about building the kind of company investors can’t ignore. 📅 January 22–23, 2025 📍 New Orleans 👉 Register Now: https://lnkd.in/eSJHU-Rn
2025 CEO Summit
events.joinpavilion.com
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In the latest episode of Topline Podcast, hosts Sam, AJ, and Asad reflect on 2024 and share their predictions for 2025, exploring key trends that could shape the go-to-market landscape: 🤖 AI’s impact on SaaS: How AI could fundamentally reshape business applications and what that might mean for companies like Salesforce and HubSpot. 🔄 The future of M&A: Predictions around potential acquisitions or sales involving major players like HubSpot in the latter half of 2025. 💼 The evolution of RevOps: A look at how AI may transform the role of Revenue Operations, shifting focus from execution to strategy. 🚀 AI-driven opportunities: Innovative ways non-technical organizations could leverage AI to build new products and drive revenue growth. Curious to hear more? Listen to the full episode now on your favorite podcast platform—simply search “Topline.”
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The rules of growth and funding are changing—are you ready to adapt and thrive in 2025? At last year’s CEO Summit, future-focused keynotes sparked major “aha” moments for attendees: 💬 “We are entering the impact economy. Stop worrying about recurring revenue, and start measuring the recurring impact you are delivering for your clients. That is how you will grow.” - Justin Cardillo, CEO of Stride This January, we’re taking it to the next level with: 📈 Unfiltered insights from leading investors like Insight Partners, Great Hill Partners, and Notable Capital. 💡 Data-driven strategies to position your company for funding in 2025. 🤝 Candid discussions on what truly matters in today’s market. #CEOSummit2025 is where 150 top B2B tech CEOs gain clarity on navigating market shifts and unlock the strategies that drive growth. Will you be in the room? Link to register ⤵️ https://lnkd.in/eSJHU-Rn
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Pavilion reposted this
Focusing my energy on the intersection of Go To Market, Coaching & Tech. Previously GTM leader at Toast, Uber & Google
It has been great to welcome new Pavilion members to the Ireland chapter over the past few months, including: 🔺 Emma Walker 🔺 Ross Keating 🔺 Sive Sakac 🔺 Ian Rooney 🔺 David Horgan 🔺 Sandra Kater 📈 🔺 Mats Forsgren 🔺 Conor Douglas 🔺 Dylan Mason 🔺 Barry Nyhan 🔺 Mel Donnellan 🔺 Ferenc Gál 🔺 Stephen Rogan 🔺 Vincenzo Catalano 🔺 Aravinda Billavara 🔺 Niall Carey 🔺 Donncha Fenton 🔺 John Higgins Eimear O'Halloran MBA and myself have been planning 2025 Dublin based events for Ireland members. Looking forward to seeing old and new members next year, starting with our Pavilion Ireland 2025 kick off on 15th January with Sam Jacobs AI for GTM teams! Sophie Doyle Eimear O'Halloran MBA