In today's fast-paced business world, CFOs are looking beyond traditional marketing metrics—they're seeking concrete evidence of campaigns driving significant revenue growth. For advertisers, this means a shift towards maximizing value, optimizing costs, and leveraging cutting-edge inventory, data collaborations, and advanced tools to boost ROI. Join Bob Cornwall, General Manager, Client Services, Joshua Nathan, Senior Director, Data Partnerships, and Riley Armstrong, CPA, CMA, Inventory Development from The Trade Desk to uncover how to craft media strategies that will revolutionize your marketing approach. 📅 Date: January 29, 2025 🕒 Time: 8:30AM - 11:00AM EST 📍 Location: Malaparte, Toronto Discover how to create measurable impact across the open internet by: ✔️Unleashing data's potential: Explore how retail networks and innovative data partnerships can propel your brand forward and capture larger market segments. ✔️Expanding your reach: Learn techniques to seamlessly blend traditional and digital channels, tapping into previously unexplored audience pools. ✔️Learning from the best: Draw inspiration from real-world success stories and insights shared by industry-leading brands leveraging the latest innovations. Don't miss out on this opportunity to transform your marketing approach. This free event is for CMA members only. Register now: https://lnkd.in/eXZZVGTk #CMAEvents #TheTradeDesk #MarketingInnovation #MediaStrategy #ROIOptimization
Canadian Marketing Association
Non-profit Organizations
Toronto, Ontario 53,690 followers
The voice of the marketing profession in Canada. #MakingMarketingMatter
About us
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.
- Website
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http://theCMA.ca
External link for Canadian Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 1967
- Specialties
- Marketing, Advertising, Policy, Professional Development, Advocacy, Events, Education, Marketing Community, CASL, Integrated Branding, B2B, Digital Marketing, Digital Marketing Strategy, Marketing Math, AODA, AdChoices, Direct Response Marketing, and Compliance
Locations
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Primary
145 Wellington St W
203
Toronto, Ontario M5J 1H8, CA
Employees at Canadian Marketing Association
Updates
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How has the evolution of Marketing Mix Modeling (MMM) changed the way we approach media planning? Join us for an exclusive CMA Café in Toronto on January 15 with industry leaders Mo Dezyanian, CM (President) and Don Williams (Head of Data and Research) of Empathy Inc. to dive deep into this topic. Come ready to collaborate and discuss the following: 1) Democratization of Media Mix Models: Exploring increased accessibility 2) Strategic Integration: Leveraging MMM insights for superior media planning 3) Cutting-Edge Developments: Uncovering the latest MMM trends and innovations This intimate roundtable is limited to 15 CMA members who are Director level and above. This is an exclusive and free benefit for CMA members. Don't miss this opportunity to stay ahead of the curve and optimize your media strategy for 2025! RSVP now: https://lnkd.in/edv6x9zH #CMAEvents #MarketingMixModeling #MediaPlanning #MarTech #CMACafe #MarketingMix
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The CMA’s Marketing Talent Committee has created a guide for junior to mid-level marketers debunking career advancement myths and providing marketers with the truth about what it takes to take control of their professional journey. The guide emphasizes that individuals are the primary drivers of their careers and outlines five key strategies for career growth: 1️⃣ Paint a picture of your future: Create a vision aligning personal goals with organizational needs. 2️⃣ Build organizational allies: Develop a network of supporters across the organization. 3️⃣ Identify organizational opportunities: Spot and seize opportunities that make you indispensable. 4️⃣ Develop an action plan: Create a roadmap bridging the current position with future goals. 5️⃣ Embrace lateral moves: Understand how sideways moves can broaden skills and open new opportunities. A marketing career is nuanced, and success comes from taking ownership and being proactive. The member guide aims to be a first step and companion for marketers looking to take charge of their careers and includes practical do’s and don’ts. Start here: https://lnkd.in/etN92Xq8 #MarketingTalent #ThoughtLeadershp #CareerAdvancement #JuniorMarketers #CareerGrowth #Marketing #CanadianMarketing #MarketingCareers #ProfessionalDevelopment
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🎉 Celebrating a Year of Marketing Excellence with the CMA! As we wrap up 2024, the Canadian Marketing Association is proud to reflect on a year of innovation, growth, and community. Together, we've navigated challenges, seized opportunities, and elevated the marketing profession across Canada. 🌟 2024 Highlights: • Hosted 20+ cutting-edge events, connecting hundreds of marketers • Upskilled 2000+ marketing professionals • Advocated successfully for marketers' interests in privacy and digital regulation • Celebrated outstanding creativity at the CMA Awards, showcasing Canada's best campaigns To our members, partners, and the entire Canadian marketing community: Your passion, creativity, and resilience continue to inspire us. Thank you for being part of our journey. Here's to another year of pushing boundaries, fostering connections, and setting new standards in marketing excellence! What was your biggest marketing win in 2024? Share below and let's celebrate together! #CMAYearInReview #CanadianMarketing #MarketingExcellence #2025Marketing #CMA2024 #CMAWrapped
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The CMA is the voice of the marketing profession in Canada and we continually advocate for Canadian marketers and our members. Our advocacy work shapes public policy outcomes to protect and promote a vibrant marketplace. CMA members have the opportunity to contribute to these conversations and help shape the marketing landscape in Canada. CMA members also gain access to exclusive guides and mini-guides to help marketers better understand the laws and rules that they must follow in the work they do every day. Explore our guides (CMA member login required): https://lnkd.in/gc6afzWT Learn more about CMA membership: https://lnkd.in/gbVadZ5n
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Ignite your marketing career with Canada's #1 provider for professional development in marketing! Whether you're taking your first steps in the industry or steering marketing strategies at the executive level, our diverse array of learning programs is tailored to sharpen your skills, propel your career forward, and keep you at the cutting edge of marketing innovation. With the CMA Learning Hub, you can explore all our offerings and choose what aligns with your professional development goals. Our Flexible Learning Options Include: ✔️In-Person and Online Live Trainings ✔️Online Semester-Based Certificate Courses ✔️On-Demand Certificate Courses ✔️The Chartered Marketer (CM) Program ✔️Customized Team Training Discover how CMA can fuel your professional journey and position you at the forefront of the ever-evolving marketing landscape. Your path to marketing mastery begins here. Explore the Learning Hub: https://lnkd.in/eeXTzeq8 #ProfessionalDevelopment #myCMA #CharteredMarketer #OnlineLearning
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Canadian Marketing Association reposted this
Attention leaders! Not providing guidance on how to use generative AI in the workplace means that, at best, employees are not using it as effectively as they could be, and at worst, your company data could be at risk. Recently, twenty44 conducted our Engaige AI Readiness Survey among Canadian Marketing Association (CMA) members, using inca | Nexxt Intelligence ’s AI-enabled inca platform. Among the findings: three-quarters (75%) of CMA members are using gen AI tools at work at least weekly and 80% are using a free or paid personal account, at least some of the time. Read the article here https://lnkd.in/gZ_Ys__8
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The evolution of women’s professional sports in Canada is a golden opportunity for marketers. Sponsorship Council Chairs, Solange Bernard, Sr. Director, Marketing Communications from Tim Hortons, and Marijke Vandergrift, Director, Partnerships from Canadian Women & Sport | Femmes et sport au Canada discuss this growing opportunity and share some sponsorship success stories. Read the full article here: https://lnkd.in/evzEAf5k In this piece, they emphasize that backing women's sports has evolved beyond a mere gesture of equality—it's now a smart commercial strategy. With a rapidly expanding fan base and a flourishing market, the return on investment in this sector is poised to outpace traditional avenues. In addition to contributing to the growth of women’s sports, brands can also position themselves as allies in a movement that resonates deeply with today’s consumers. #WomensSports #Equality #SportsMarketing #ThoughtLeadership #CMAblog
The untapped potential of investing in women’s professional sport in Canada
thecma.ca
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🎄 'Tis the season for growth and inspiration! As we wind down for the year, it's the perfect time to tune into our #CMAConnect podcast, hosted by our President and CEO Alison Simpson. A special thank you to all of our guests this year! 🎁 Start the new year with fresh perspectives and innovative ideas and boost your marketing strategies for 2025. 🎧 Listen on your preferred podcast platform. Libsyn: https://lnkd.in/g395rUjj Spotify: https://lnkd.in/e89p4u-M Apple Podcasts: https://lnkd.in/ek5pNZRg #HolidayLearning #MarketingPodcast #ProfessionalDevelopment
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How is Marketing Mix Modeling evolving media planning in 2025? On January 15, join Mo Dezyanian, CM, President, and Don Williams, Head of Data and Research of Empathy Inc. in Toronto for an intimate discussion on the latest trends in Marketing Mix Modeling and how it is being used as an input in media planning. Topics of discussion will include: 1) Democratization of Media Mix Models: Exploring increased accessibility 2) Strategic Integration: Leveraging MMM insights for superior media planning 3) Cutting-Edge Developments: Uncovering the latest MMM trends and innovations This is your opportunity to engage with fellow senior marketers,, share insights, and shape the future of marketing strategy. Come prepared to contribute your unique perspective and questions. This exclusive and free event is reserved for 15 CMA members who are at the director level and above. RSVP now: https://lnkd.in/edv6x9zH #CMACafe #CMAEvents #MarketingMixModeling #Innovation