"Gaming Advertising: A New Frontier for Brands" The gaming industry is a global powerhouse, projected to surpass $365 billion by 2024 and grow at 10.5% CAGR through 2025, with over 3.3 billion players worldwide. Here’s why brands should invest: 📈 Why Gaming Ads? Unmatched Engagement: Gamers spend hours in immersive worlds, offering prime ad exposure. Diverse Audience: Reach Gen Z, Millennials, families, and more. Cutting-Edge Tech: In-game and immersive ads boost brand recall and loyalty. 🕹️ 2024 Trends: 1️⃣ In-Game Ad Integration: Seamless ads like virtual billboards. 2️⃣ Interactive Storytelling: Gamified brand interactions. 3️⃣ Esports Sponsorships: Access loyal, engaged fanbases. 🔮 2025 Predictions: 1️⃣ AI Targeting: Personalized ads based on player behavior. 2️⃣ VR/AR Expansion: Immersive tech bridging gaming and reality. 3️⃣ Metaverse Ads: Engage in virtual worlds. #EmpathyInc #GamingAds #DigitalMarketing #AdvertisingTrends #GamingIndustry #EsportsMarketing
About us
Empathy is a media agency that believes niche is the new mainstream. We help brands find their loving fans … in a media world shattered into infinite cultures. We are a team as diverse and nuanced as the current zeitgeist. We think in terms of subcultures, not demographics. We relentlessly pursue life beyond advertising. We offer Full Service Media Planning. Media Buying: Broadcast, Digital, Social, Influencer, Closed Social Media Groups, SEM, CRO, Programmatic, Audio, Video. Research and Data: Media Mix Modeling, Consumer Research
- Website
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http://empathyinc.ca
External link for Empathy Inc.
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Business Strategy, Digital Strategy, Digital Advertising, Social Media , Digital Media Buying, and Social Media Planning /Execution
Locations
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Primary
Get directions
121 Bloor St E
Suite: 502
Toronto, Ontario M4W 3M5, CA
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Get directions
Employees at Empathy Inc.
Updates
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Excited to share our latest collaboration with CIRA We partnered with the incredible Danielle Ryan, a dynamic UGC creator, to demonstrate how a .CA domain is the ultimate asset for Canadian entrepreneurs. From local businesses to big dreams, .CA helps you claim your space and make it uniquely yours. Check out Danielle’s engaging take on the power of the .CA domain—it’s all about embracing your identity and owning your success. Ready to make your mark? 🍁 Supporting Canadian businesses, one domain at a time! 🍁 #CIRA #EmpathyInc #OwnYourSuccess #CanadianMade #UGCCreator
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Empathy Inc. reposted this
#FeatureFriday 🍁 We may be biased, but we love a .CA domain. Check out the latest work from #ICA member agency Empathy Inc. ----- Empathy Inc.'s latest work with our client partners at CIRA connects entrepreneurs to the iconic .CA domain. Meet Canadian influencer, comedian, and content creator Julie Nolke, owning her success with her .CA domain! And don’t forget—tickets for her live show are available now at https://julienolke.ca. #CIRA #EmpathyInc #OwnYourSuccess #NicheIsTheNewMainstream #MediaAgency
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Empathy Inc. reposted this
📢 TikTok to shut down offices in Canada. What does this mean for your brand? Mo Dezyanian, CM, shares Empathy’s perspective with MediainCanada, discussing the implications of this decision for the industry and brands nationwide. 💡 Read the full article here: https://bit.ly/40GMhEe
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📢 TikTok to shut down offices in Canada. What does this mean for your brand? Mo Dezyanian, CM, shares Empathy’s perspective with MediainCanada, discussing the implications of this decision for the industry and brands nationwide. 💡 Read the full article here: https://bit.ly/40GMhEe
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We’re thrilled to share our latest Substack post, "How Women Are Changing the DIY Trend". Female DIYers have transformed and are reshaping an industry in need of authenticity. Click the link below to read the full post and subscribe for more exclusive content! Link: http://bit.ly/3AJ9H14 P.S. If this post speaks to you, please share or leave a comment—we’d love to hear your thoughts!
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Our latest work with our client partners at CIRA connects entrepreneurs to to the iconic .CA Domain: Meet Canadian influencer, comedian, and content creator @JulieNolke, owning her success with her .CA domain! And don’t forget—tickets for her live show are available now at julienolke.ca 🍁🍁🍁 #CIRA #EmpathyInc #OwnyourSuccess #NicheisthenewMainstream #MediaAgency
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Two more days until Spark Conferences: Healthcare Communications Conference where Mo Dezyanian, CM will explore recruitment marketing in the public health sector. See you all there!
26 Canadian Healthcare Comms Visionaries in One Room! 💡 The 6th Annual Healthcare Communications Conference brings together 26 influential voices from across Canada’s healthcare sector, who will discuss current issues and trends affecting the healthcare communications and marketing landscape, featuring: 💡Philip De Souza - AVP, Communications and Marketing, Healthcare Insurance Reciprocal of Canada (HIROC) 💡Carly Weeks - VP Communications, Public Affairs & Stakeholder Relations, St. Joseph's Healthcare Hamilton 💡Kyla Kumar - Vice President, Communications & Brand Strategy, University Health Network 💡Melanie Gruer - Chief Communications Officer, The Ottawa Hospital 💡Andrea Marshall - Vice-President, Communications and Patient Experience, Ontario Shores Centre for Mental Health Sciences 💡Ben Hagon - President and Creative Director, Intent 💡Catalina Guran, SCMP® - Senior Manager, Public Relations, William Osler Health System 💡Emma Murphy - Director, Public Relations & Digital Media, William Osler Health System 💡Mo Dezyanian, CM - President, Empathy Inc. 💡Alex Pedersen - Recruitment and Compensation, Human Resources and Workforce Wellness, London Health Sciences Centre (LHSC) 💡Denise Philpott - Brand and Digital Strategy Manager, London Health Sciences Centre (LHSC) 💡Paris Semansky, MCM - Director of Communications, CAMH 💡Sagal Ali - Director Communications, Equity and Experience, Kensington Health 💡Michele Bossaer - Director, Media Relations, Creative Services and Public Affairs, Saskatchewan Health Authority 💡Tamir Virani - VP, Marketing, Frayme 💡Micaela Harley - VP, Business & Integrated, Frayme 💡Jennifer Taback - Co-CEO, Design de Plume Inc. 💡Meggan Van Harten - Co-CEO, Design de Plume Inc. 💡Patricia Tomasi - Executive Director, Communications Director, Canadian Perinatal Mental Health Collaborative Be part of the conversation, learn from the industry leaders, and build connections with your peers across Canada. 👉 You still have a chance to join us here: https://hubs.la/Q02SFGWH0 #HealthcareComms #IndustryLeaders #ProfessionalGrowth
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The Global Media Landscape is at a critical point. We're excited to be part of of the global conversation. See you in London
It's a great pleasure to announce that Mo Dezyanian, MBA, CM , President at Empathy Inc. a specialised media agency, will be a speaker at the Mediaspace.global Changemakers’ Summit on 30 October 2024. He'll be joining the conversation about the transformation of monetisation in the media and advertising space, following the audience and business model/revenue shifts for traditional media, incumbent online platforms and new technologies. The Summit is an invite-only, global, full-day conversation in a unique, professionally and geographically diverse, networking-focused format that allows every attendee to join the conversation, not just listen anonymously. » More details: https://shorturl.at/wFOlC » Contact Kinga Incze or Evgeny Popov for a discounted invite code to secure your ticket. It’s a curated event, and only 150 leaders from media, marketing, tech, legal, regulation, and innovation globally are invited to attend on the 30 October virtually or in person in London at the Rakuten Viber offices. Check out the Mediaspace Global Changemakers’ Awards: https://lnkd.in/dSSH9XQK,! If you are a marketer, publisher, media or platform company, a media/digital agency, startup, consultant, an adtech or martech firm, or legal/policy player with a progressive solution (case study. project, method, approach or tech innovation) born in the 2020s: » Submit your application by 7 Oct 2024 here: https://lnkd.in/dSSH9XQK and » Meet Mo Dezyanian, MBA, CM and join the conversation at the Mediaspace Global Changemakers’ Summit on 30 October: https://lnkd.in/d_3v-whb. The award categories are: 1. Digital Advertising, 2. AI, 3. Monetisation, and 4. Sustainability & Effectiveness. Entries are open until 7 Oct 2024 here: https://lnkd.in/dSSH9XQK #globalnetwork #changemakers #awards #monetisation
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🍁 Own your success story. 🍁 Proud to support our friends at CIRA and help highlight Canadian creators and their success stories. Per Se Brand Experience
Own your success story. Own a .CA. 🇨🇦 Check out this fantastic content from our latest collaboration with CIRA and Empathy Inc. Canadian creators like @Julie Nolke are owning their success with a .CA domain for their website and sharing their stories! 🌟 Visit ownyoursuccess.ca and get your own .CA with a limited-time offer! https://lnkd.in/gqWkTtbG