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How does your use of generative AI at work compare? Is your workplace providing AI tools yet, or are you still using your own subscriptions? My gen AI tools usage frequency would fall under "hourly". If you're interested in finding out how your company compares, get in touch with us.

Recently, twenty44 conducted our Engaige AI Readiness Survey among Canadian Marketing Association (CMA) members, using NEXXT Intelligence’s AI-enabled inca platform. A significant portion of CMA members are using gen AI tools at work, with 75% using AI at least weekly. The findings provide a benchmark of generative AI usage and attitudes among Canadian marketers and offer clear advice on how to navigate the changes generative AI brings to the industry.  Contact us if you're interested in finding out how your company compares. https://lnkd.in/gZ_Ys__8

We're proud to be associated with these other new members of the Canadian Marketing Association... and the existing members too. We're looking forward to big things in 2025.

As twenty44 partner Ross McLean recently posted (no doubt, with tongue firmly in cheek), finally someone has created a simple, clear diagram of the generative AI space and a few of the major players!

ChatGPT just launched real-time web search with source citations, so I asked it to find reasons why its search experience is better than Google Search or Perplexity. What do you think of ChatGPT's real-time search experience? Advantages over Google search results: - Direct Answers: ChatGPT provides succinct, direct responses instead of a list of links, saving users the time and effort of navigating multiple websites. This is especially beneficial for complex questions requiring a consolidated response (Digitalis) - Conversational Interaction: Users can ask follow-up questions and receive contextual answers, which makes the experience more interactive and efficient compared to Google's static results (Digitalis) - Better Context Understanding: ChatGPT uses advanced language models to understand the subtleties and intent behind queries, delivering more tailored answers than Google's keyword-based search results (Digitalis) - No Ads: Unlike Google search, which often includes ads and sponsored links, ChatGPT delivers information without distractions, providing a cleaner user experience (Digitalis) - Content Generation: ChatGPT generates new, tailored content like summaries, explanations, and creative text, while Google simply points to external sources (Jenni AI) Reasons ChatGPT Might Be Better than Perplexity AI : - Versatility and Creativity: ChatGPT excels in creative tasks like content generation, brainstorming, and writing code, making it more versatile than Perplexity, which focuses on factual retrieval (EM360Tech, PromptLayer). - Conversational Engagement: ChatGPT is better for deep, interactive conversations, offering a natural, personalized experience, whereas Perplexity provides more straightforward answers without extended dialogue (EM360Tech). - Multimodal Capabilities: The GPT-4 version of ChatGPT is multimodal, handling text, images, and audio, giving it an edge over Perplexity, which only supports text-based interactions (Zapier, PromptLayer). Advanced Tools: ChatGPT offers features like the Code Interpreter and custom GPTs, making it suitable for specialized tasks beyond Q&A, unlike Perplexity (PromptLayer).

In this week's twenty44 blog post, partner Ross McLean takes a look at five of the highlights of Google NotebookLM, including the most buzzed about feature, an Audio Overview which takes any text you give it and transforms it into a lively discussion between two AI-personalities. If you want to hear an example, we had NotebookLM generate an audio discussion about this article. Scroll down to the bottom of the post to listen. https://lnkd.in/gsQ7uCMV

If you're a Canadian Marketing Association member, check your email today for an invite to a survey that will help us all understand AI readiness in Canadian marketing. And to break out of the typical survey mold, we got together with inca | Nexxt Intelligence to provide you a more engaging AI-powered conversational experience. The results will be shared back to membership so you can use solid data to prompt more dialog in your organization. The survey will take only 10 minutes to complete. The more people that participate, the more data we will have to share.

Five Thoughts on Implementing AI: Inspired by Herbie Hancock Read the post : https://lnkd.in/gaTNSjcQ After seeing Herbie Hancock live in Toronto recently, twenty44 partner Laura Craig was inspired to not only dig deeper into his back catalog of music, but also learn about his perspectives on technology and AI. His insights into technology and AI in music have broader implications, and are relevant to any business trying to determine how AI can benefit their organization. image generated by Midjourney