Upwave

In Upwave's most recent Customer Showcase, we caught up with Scott Collins from AudienceXpress. Watch now (https://lnkd.in/gDTR7Xep) and learn more about: → AudienceXpress targeting and delivering the right audience to drive brand outcomes → How AudienceXpress puts a performance lens on brand-building, with successful campaigns measured by Upwave → An exciting announcement that AudienceXpress has stepped up the investment in performance, with enhanced automation and precision #brandbuilding #brandoutcomes #brandmeasurement

AI is set to transform creative and measurement as we know it, reshaping the dynamic between publishers and advertisers. This latest article from Upwave's George London explores how AI-driven innovations are changing the future of advertising—read now to discover key insights and strategies for staying ahead: https://lnkd.in/e4sapk4q #AIinmeasurement #AI #GenerativeAI

Upwave is proud to announce the newest member of our Advisory Program—Peter Daboll. A 25+ year ad measurement veteran, he brings extensive expertise in advertising effectiveness, particularly creative effectiveness, to help Upwave continue on our mission to transform brand measurement. “I’m excited to join Upwave at such a pivotal moment for the brand measurement industry,” said Daboll. “Upwave is at the forefront of revolutionizing how brands optimize and measure success, and I look forward to leveraging my experience in media and technology to help the company reach new heights.” Read more, here: https://lnkd.in/eNvJY3EB #brandmeasurement #brandoutcomes #brandanalytics #adeffectiveness

Upwaves's long-standing partnership with Kargo highlights the brand-building power of their cross-platform ad solutions, and a commitment to top-of-funnel measurement. See how Kargo is using data to drive brand performance and optimize Brand Lift in real time, in this cross-campaign analysis. Download here: https://lnkd.in/eDuBPHFK #brandbuilding #brandlift #brandoptimization #brandmeasurement

More than halfway through the regular season where—and how—have you been watching football this year? 🏈 Upwave's Chris Kelly talks the accelerating transition of sports to streaming, what that means for linear, and how media companies must adapt to stay competitive in the reshaping landscape. Read more here: https://lnkd.in/e9ZkbKZD "I predict the inflection point will likely occur earlier than expected, probably in 2027. Sports will be thought of as a streaming experience, not a linear one." #streamingsports #NFL #CTV

Watch Upwave's six-minute video exploring the growing channel of #RetailMedia, with proprietary data from Upwave: https://lnkd.in/eYAvQ6ET #RetailMedia is expected to grow 21%+ from 2024 to 2025, continuing its rapid rise. At Upwave, we believe increased measurement could unlock even more Retail Media ad spend. So, we did a deep-dive analysis across multiple brands and #RMNs to help prove the brand-building power of this channel.

Upwave is thrilled to welcome Dan Robbins to our advisor program. This strategic addition supports our continued growth and innovation in the brand measurement space. “Dan’s extensive experience in ad measurement, and innovative mindset, will be invaluable as we continue to enhance our platform to serve the evolving needs of brands, agencies, and media partners,” said Chris Kelly, CEO of Upwave. Read more, here: https://lnkd.in/gf8v2iet #brandoutcomes #brandmeasurement #performancebranding

Daniel Slotwiner of DoubleVerify shares his thoughts on where #attention fits into the #measurement landscape, and how it helps advertisers assess campaign tactics to achieve outcomes. To hear more from this panel, watch Upwave's Masters of Brand Measurement | The Impact of Attention on Outcomes on-demand, now: https://lnkd.in/eBt-YaGe

If you missed our Masters of Brand Measurement webinar today, watch the recording now ▶️ https://lnkd.in/gBY2AnKc Upwave's Jon Stewart discussed the Impact of Attention on Outcomes with Ariff Quli, VP Brand and Agency Sales at Yelp, Tristan Webster, Chief Product Officer at TVision, and Daniel Slotwiner, SVP, Attention at DoubleVerify. #attention #attentionmeasurement #outcomes #brandoutcomes #brandmeasurement

Only one day until Upwave's Masters of Brand Measurement webinar: The Impact of Attention on Outcomes. Register now, and join us tomorrow at 1pm ET/10am PT: https://lnkd.in/eyFgxjsf