AudienceXpress’ Post

Exciting morning today as we share the news that AudienceXpress has announced an exclusive partnership with FOX Corporation’s ad-supported streaming service, Tubi, following its recent launch in the UK market. As the sole external sales partner, AudienceXpress will power the value of Tubi’s ad inventory by driving demand at scale for its premium content.  Today's news also celebrates the first-ever global partnership between Comcast and FOX Corporation as FreeWheel is the primary monetization engine across the ONE Fox enterprise, which includes Tubi U.S. Find out more in Advanced Television - https://lnkd.in/epWQmr8V #FreeWheelEmp #AdTechNews #AdTech #AudienceXpress

In the latest installment of Digiday's "Future of TV Briefing," Tim Peterson connects with Tinuiti's Shasta Cafarelli about the future of streaming ads. The traditional 15- and 30-second spots have dominated the streaming ad market, but there's an appetite among advertisers for newer streaming ad formats. According to Shasta, "other non-traditional ad formats like pause ads and shoppable ads" are attractive to advertisers. Read more: https://lnkd.in/d_pTJ4rd

"Surely no one’s focused on ads during the game, right?" Not quite. 64% of Connected TV (CTV) viewers say they actively watch ads while streaming live sports. As more sports fans move from traditional TV to streaming, brands have a unique chance to engage audiences who are already tuned in and paying attention. Curious about how to tap into this shift? Our latest white paper breaks down the strategies and insights to make live sports on CTV work for you 👉 https://lnkd.in/eENJTfvB #CTV #OTT #TVAdvertising #DigitalAdvertising

I have spoken to digital agencies that said they thought about utilizing OTT & CTV, but heard it is expensive. It is not. I have spoken to direct advertisers that said they would love to run on streaming services and apps, but heard it is expensive. It is not. If you are interested in reaching the streaming TV audience, cord cutters and cord nevers, but worried about cost, let's talk! #ott#ctv#ottplatform##ctvplatform#dsp#streamingTV

I'm sure you've noticed your streaming platform of choice has more and more live sports content. With an abundance of premium sports ad inventory now available programmatically, it is the perfect time to get your agency or brand in the game. Whether you're targeting locally or nationally, having a rock solid CTV advertising strategy will have huge impacts on your business. What teams or events would you want your ads next to?

The great balancing act: reaching audiences across devices and platforms. Today’s audiences seamlessly move between linear TV, cable, and CTV. They’re shopping on one screen, streaming their favorite shows on another, and catching highlights from live sports. How do you create campaigns that meet them everywhere? 👉 Read the full article: [Link in the comments] #RCGAdvertising #MediaStrategy #CTV #AudienceEngagement #MarketingInnovation

According to EMARKETER, CTV will account for one-third of combined linear TV and CTV ad spend in the US in 2024. Dive into StackAdapt's latest report to unlock the power of combining linear TV and CTV advertising to maximize reach, and understand how advertisers are navigating shifts in the streaming landscape.

Change is hard - especially for consumers! Marrying what they know with what they want is an easy way to drive change. TripleLift's In-Show solutions help drive incremental outcomes for publishers and advertisers because they focus on delivering a better ad experience. By priming or reminding the consumer about the commercial they are about to see with innovative In-Show formats, brand awareness and show satisfaction increase!

In CTV advertising, combining innovation with traditional formats is the key to unlocking a better ad experience and increased engagement. In fact, a recent study shows that combining TripleLift’s High Impact CTV with Standard CTV Spots results in a 33% increase in unaided awareness. 📺 🎞 ⏯ TripleLift's Rachel LaMura recently spoke with Beet.TV about the streaming landscape, covering challenges advertisers face, the link between CTV and other types of media, and more. Full interview here ⬇️ https://hubs.li/Q02RT9RS0 #ctv #adtech #streaming #digitaladvertising

According to EMARKETER, CTV will account for one-third of combined linear TV and CTV ad spend in the US in 2024. Dive into StackAdapt's latest report to unlock the power of combining linear TV and CTV advertising to maximize reach, and understand how advertisers are navigating shifts in the streaming landscape.